Out with Klout. In with Cannoli!

This post begins with Klout, and why (as of today) I’ve opted-out.

It ends with Cannoli.

One is more delicious than the other. Just saying.

My pal Sam Fiorella and I have had lots of tongue-in-cheek back-and-forth over the months about Klout, but the fact is, I agree with his reasoning here where he explains why he has pitched Klout overboard.

In brief, here’s why I’ve done the same:

1. I believe it is an artificial and inaccurate measure of true influence,

2. It reinforces behavior based on (apparent) reach rather than (real) depth,

3. It has no value to me, business or otherwise.

Instead of issuing Klout +K points to people, I prefer real network-building – like shared meals, shared laughs, shared life, and fruitful collaboration. Algorithms do not portray the type of influence that matters to me. And if you want to look at someone, first and foremost, through a Klout lens – well, we’re probably not going to get along anyway.

During #LeadershipChat on Tuesday nights, we have a habit of talking about cannoli – maybe it’s because a bunch of the participants are of Italian extraction, but I think it’s because a cannoli is simply, extravagantly, wonderful. We’ve even joked about awarding +K(annoli) points.

But forget the K – cannoli is all about the C. So, I’m just going to award people who mean a lot to me a nice, big, extravagant +C. Including an appropriate image, like this:

(btw, “cannoli” is the plural form – what you see above is a cannolo)

Meeting over a plate of cannoli (real or virtual) may not get you Klout perks, but I guarantee the benefits (and calories) are far greater!

Oh – and if you want to award someone the +Cannoli picture above, just copy-paste: http://bit.ly/Cannolo  Let’s #OccupyCannoli!

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Hire Steve Woodruff  if your identity and message need clarity (Business Identity Therapy)

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