Five in the Morning 030509

Business Week asks: Who’s lining up to buy Twitter?

Be sure to catch up on John Moore‘s series, highlighting the 100 Best Business Books of all time.

Do you speak Snacklish? At least Mars Inc. is showing some creativity (my take: the best a brand can hope for is to create one or maybe two words that will truly stick long-term. Not a dialect!). Of course, I don’t think the effort to re-brand Google with M&Ms (GmmGLE) is going to succeed…

From Robin Broitman: How to Boost your Social Media Productivity – A Guide for Busy People. A great collection of links.

So, what about this whole issue of paying bloggers to post? Forrester weighs in.

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Five in the Morning 020509

Wired interviews Seth Godin at TED – Tribes, timing, and people (not ads). Classic Seth stuff. And, here’s a interesting thought from Seth’s blog, about “solving a different problem.”

Razorfish data tying consumer social media activity to purchase behavior“there are significant differences in both engagement and spend between those who discovered the application or widget through media, versus those who were referred by friends. ..those who discovered the application via a friend were almost four times more likely to download the applicationThey were also more likely to spend money on the client site and spent much more on average.”

From Derrick Daye at Branding Strategy Insider (Hi Derrick – long time no e-contact!), something we really shouldn’t have to say: When Naming turns Deceitful. Some classic examples here.

John Moore riffing on Ted Mininni riffing on coffee…follow the links for some good discussion. My take – it’s not all about coffee taste. It’s also the experience. Getting a cup of coffee at home (8 O’Clock), or at McDonald’s, or at DD, is…well, boring, compared to Starbucks. Starby’s not only has to preserve their unique taste position, they have to make sure that having coffee at their destination is qualitatively different. But you all knew that…

A Fast Company article that you simply have to read, for its throught-provokingness…

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Five in the Morning 121108

John Moore (Brand Autopsy) begins a series sharing thoughts from Inside Drucker’s Brain (IDB Project). Intro here, first post here.

27 Practical Ideas that will Transform Every Organization. Distilled wisdom from Tom Peters.

The Catchup Lady breaks up with UmbrellaToday.com. Why? Well, you just gotta deliver the goods…

Kirsten Wright shares the ABCs of creativity. Well, 25 of them. Can anyone help her with “x”?

Blogger’s Choice winners for Open Web Awards. Actually, that post isn’t terribly interesting, now that I look at it. So why not visit Olivier Blanchard‘s rant on business cards?

PLUS – Are these folks just amazingly creative, or do they simply have too much time on their hands? Either way, it’s cute, and worth 1 minute and 20 seconds of your time! And while we’re at strange on-line holiday celebrations, have some fun Destroying a Fruitcake.

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