Why I Follow…Jay Ehret

jay ehretHe’s bald. He’s smart. He’s friendly. And he’s not afraid to take a stand and be a little provocative.

I like Jay Ehret (@themarketingguy on Twitter) because he’s for real. Or I should say, fer real, since he’s from Texas. But he’s made me an honorary Texan since I love BBQ, so that really makes him OK.

Jay is active on Twitter, not only sharing valuable links, but also interacting quite naturally. That’s the best combo in my book.

Jay’s blog is the The Marketing Spot, and it’s well worth your while to subscribe and read regularly. Because he’s not some flash in the pan newbie with social media stars in his eyes. He knows the landscape. And he’s a great fellow. Sorry – feller.

That makes Jay my #FollowFriday recommendation for today. That is all.

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Prior FollowFriday posts

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Five in the Morning 022409

Seth Godin, on the milestone of his 3,000th blog posts, considers himself the “luckiest guy” – and, lets everyone know that the first 2,500 are the hardest! If you like what he does, send him a note of congratulations (seth at squidoo dot com).

Marketing Basics: Conversation. An excellent summary and set of links from that folliclly-challenged Texas marketer, Jay Ehret.

Top Documentary films – an interesting on-line resource for your viewing pleasure. Hat tip: Director Tom Clifford.

Your Pitch Sucks? An interesting service provided by Jim Kukral and a team of PR pros. I like this business model – using on-line tools to rapidly offer distributed, scalable, on-demand expertise. In this case, in the much-needed area of creating GOOD press releases! My question for some of you: can you create a similar business model in your niche area of expertise?

Tom Peters. From Action to Excellence. 57 very pithy points.

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(Image credit – created via Spell with Flickr)

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Five in the Morning 102008

Rebuilding Brand America – a thought-provoking piece by Derrick Daye over at Branding Strategy Insider blog.

She Said. He Said. You just have to read it. From the Diva herself, Toby Bloomberg.

Is your marketing touching on What Motivates People to Buy? Drew McLellan with some great thoughts, and a nice “List of Eight.” From the Small Business Branding blog.

Jay Ehret assembles a list of four great posts from last week giving solid marketing advice. From The Marketing Spot (small business marketing) blog.

From Louis Gray5 family-friendly iPhone apps. I immediately went over to the iTunes store and downloaded three of them (my 7-year-old loves playing this kind of stuff!)

PLUS – from Jackie Huba, an offer for a free conference call with Seth Godin tomorrow. Sign up at the link! (Church of the Customer blog)

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Five in the Morning 101308

Best Buy re-brands – what do you think of the new outfit? From the folks at Brand New – worth adding to your RSS Reader to see who’s up to the latest re-branding efforts.

Unconventional Marketing mapped out by David Armano – another thought-provoking post/graphic by a very creative thinker.

Shannon Paul explains that Free Content Makes Money.

For those of us who love gadgets and automation, a very cool movement in the hospitality industry – Hotels go High-Tech. I love this idea. From MobileCrunch.

First Age of Conversation #2 podcast is up, says Gavin Heaton (co-editor along with Drew McLellan). First victim of the 237 authors is Jay Ehret.

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Just for fun bonus: Words and phrases we should never hear again, collected by Kirsten Wright. I’m sure you can think of others to add!

Oh, and why not…what do you get when you combine an iPhone camera, fall leaves, a slow shutter speed, and a twisting-of-device-while-taking-image? This!

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