Marketing Profs Digital Forum Re-cap

It was a cold week in Austin, TX. But there was plenty enough warmth among the attendees at the Marketing Profs Digital Forum, where a bunch of smart people (they let me in, too) gathered to think together about the future of digital marketing.

Or, actually, the present of digital marketing.

I won’t attempt to give a full overview, but instead, just put a spotlight on a few things that were exceptional.

Organization - the Marketing Profs staff did it right. And, they were all friendly and fun to talk to. You know what? That matters. Special kudos to Megan Leap who did a lot of the pre-event and on-site orchestration. And there was some scrambling that had to occur, with weather-related postponements and what not.

The Now RevolutionJay Baer and Amber Naslund kicked off the promotional tour for their new book, The Now Revolution. And – no surprise here – their presentation rocked. Especially their use of simple slide design as adjuncts to tell the story. Yes, slide design matters.

Content did Rule – Many of the presentations were quite meaty. Some of these conferences can get fluffy, but not here. Plus, and C.C. Chapman and Ann Handley (whom I consider a dear friend) gave a nice talk about the main thoughts in their recently-released book, Content Rules. Both are solid presenters (and, I finally got to meet C.C. for the first time).

Mobile - one of the best talks for me was Christina Kerley (CK)’s overview of why mobile is huge and getting huger. I’ve known CK for years but had not seen her present before. Fabulous. And I walked out totally convinced about the importance of developing for mobile RIGHT NOW.

Anthropology – huh? Yep, one of the highlights was a talk by an anthropologist, Michael Wesch, who gave a breathtaking 300,000 foot view of how media shapes and reflects culture. Many of us felt stunned at the end. It was also another example of using background slides to help tell a story rather than impart a content outline. Yes, storytelling matters.

Tom Martin – I’ve been hankering to meet Tom for years. We’ve talked and collaborated on-line; finally we got to hang out. Not only were our discussions fun and fruitful, but he gave a great talk on his Mardi Gras marketing initiative. Good times.

BBQ – Yes, one minor (but not unimportant!) reason for going to Austin was to have some great barbecue. And Tim Hayden helped orchestrate a very fun outing at the County Line, where the food was plentiful and delicious, and there was time to be with fine folks like Jason Falls, Frank Eliason, Aaron Strout, Tom Webster, Tamsen McMahon, Matt Ridings, and many more (yes, I know I’m forgetting names…can I get away with it by blaming age, the cold, or something else that avoids culpability??)

For me, this conference was about face time with people. I went to share vision and thoughts with folks I respect in the field, and I was not disappointed. It was also about having fun with semi-crazy folks like DJ Waldow, who along with CC Chapman and Matt Ridings helped produce an ad-hoc series of Ann Handley Day videos. Thanks to the Marketing Profs folks for putting on the event (despite all weather-related dampeners!), and I look forward to future events!

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Jason Falls is a Bonobo in Drag

Story here.

Five in the Morning 020309

Geoff Livingston over at the Buzz Bin has some meaty thoughts about personal branding vs “team social media” within a larger company. This is a valuable discussion. Personal branding for a solo entrepreneur is one thing, but how do we approach putting a “face” on an organization when interacting with the world at large? Just for the fun of it, here’s a mega-post with a bunch of recent links touching on personal branding, from David Petherick.

Mario Sundar is on a tear on his personal blog. First, Using social media to help your friends find a job (this is a real passion of mine). Then, Perfectionism ain’t Bliss -  just do it and don’t worry about making it perfect. And finally, some lists of Twitter worthies to follow. Mario, for those who don’t yet follow him, is LinkedIn’s chief blogger; he also maintains his own personal blog.

Image Recognition Software/Service – from TechCrunch blog. This is a big deal, actually. There are so many images now published on-line, a huge challenge is going to be finding/sorting/identifying/filtering. Here is one company (Milabra) that’s making a run at it, and their solution sounds very promising.

It’s easy to just listen to the voices that you already agree with. We also need to consider other points of view, lest we become infected with group-think, or an inflated sense of self-importance. This muse/rant by Kevin Palmer is a needed corrective as we consider the place of social media in the world. Guest post is found on Social Media Explorer blog – it must be good, because I rarely point to the same blog 2 days in a row (nice job, Jason Falls)!

Downturn. We’re in it. From the NY Times Small Business Toolkit section – Lessons Learned from Hard Times Past. There’s a surprise quote in there…

PLUS – What Happened to your Nose? The latest from Ann Handley‘s A N N A R C H Y blog. If you’re not subscribing to this wonderful treasure of muses and amusements, you should be (Ann – the Zamboni reference is a stroke of genius!)

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Five in the Morning 020209

PLEASE NOTE: There seems to be reason to believe that the Google/Feedburner changeover has created “issues” with RSS feeds for my blogs. Here are the feeds for my three blogs; if you’re a reader, would you please re-subscribe just to make sure? Thanks!

:: Subscribe to the StickyFigure blog (that’s this one!)

:: Subscribe to the Steve’s Leaves blog (that’s my personal blog – you’ll see a story from there below)

:: Subscribe to the Impactiviti blog (that’s a pharma-specific blog, for my consulting business)

5-penceNow, on to the show…

Your Culture is Your Brand. From Tony Hsieh, CEO of Zappos. Yes, it was written a month ago, but even in Internet time, ongoing relevance can still apply after 30 days! With the Internet connecting everyone together, companies are becoming more and more transparent whether they like it or not. An unhappy customer or a disgruntled employee can blog about bad experience with a company, and the story can spread like wildfire by email or with tools like Twitter. The good news is that the reverse is true as well. A great experience with a company can be read by millions of people almost instantaneously as well.

Gavin Heaton, the Servant of Chaos, has been churning out some thought-provoking stuff. Here’s a quick read on The Three Stages of Twitter Commitment. And, a very interesting (& longer) post on Happy to be Incomplete, which discusses a river we all must cross (esp. those of us with perfectionistic tendencies – something I know a little bit about).

Lists of 100 _____ (whatever) can be pretty imposing. But if you’re a LinkedIn user looking to use that network more effectively, this may be a gold mine for you. 100+ Smart Ways to use LinkedIn. From Scott Allen.

Are you a Twitter user, curious about why certain posts get Retweeted more than others? Here’s an interesting little study by Dan Zarrella, on The 20 Words and Phrases that will get you the most Retweets.

This is a great thought from Jason Falls, and worthy of robust discussion in the comments. What Happens when Transparency goes Wrong? There’s a lot of information about people (us) floating around out there – how will it be used??

PLUS – A Sunday rumination on Puppy Love. From Steve’s Leaves.

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