Are You a Jack of All Trades?

Well, then, you get to be a Master of None. Congratulations!

Imagine that title on your business card: Master of None.

Instead (as an individual and as a business), specialize. Differentiate. Be narrow-minded.

A jack of all trades has no unique identity. A JOAT is never a top-of-mind go-to resource.

“Jack of all trades” is not a compliment. Instead, Find Your Two Things. Or, even better, be the Master of One.

(very similar themes in the blogosphere this morning: John Jantsch and Christopher Penn)

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I help people and businesses become narrow-minded with my Clarity Therapy process <—learn more

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