February 10, 2010 37 Comments
SOMEWHERE IN ALABAMA – In an effort to join the bandwagon and hop on the blogosphere buzz about just-launched Google Buzz, social media guru/expert Collie Mackier decided to write a blog post extolling the significance of Buzz before actually ever seeing or using the product.
“Every blogger worth his or her grits knows that as soon as there is a new product announcement, you have to put out a rushed and ill-informed blog post about whatever it is in order to get links and Twitter re-tweets,” declared Mackier in an interview conducted using Buzz/Wave/Gmail a rotary phone. “Lately, I don’t even bother using the new product. I just read what Mashable says, then make stuff up with my own spin on it. Some guys invest 5 minutes looking at the new shiny object – that’s a waste. I invest that time creating link backtracks (sometimes to Guy Kawasaki, for instance) and hyping the news on Plurk.”
“Let’s face it people – it’s all about the linkbait. That’s why I always manage to make one reference to Connie Reece or Jay Baer or Liz Strauss in each post. Because it’s not what you know – it’s who you bribe into the ‘conversation’ with some first-mover link-love.”
As expected for a social media rockstar, Mackier’s post was re-tweeted 27 times on Twitter and was incorporated in 22 other linkbait blog posts/lists hyping the new Buzz platform, whatever it is. Instead of an excerpt, his entire post is reprinted below:
Google Buzz is what all the buzz is about – everyone has been demanding the user-centric social integration features that are offered here. I’m sure that once I use it, I’ll have more to say about it, but in the meantime, Buzz is buzzing the blogosphere (see links here and here and here) with more Buzz than Wave did, which I still haven’t tried either. It’s Google, so I just know it will change the world – at least, Mashable thinks so. What are your thoughts? Please join the conversation below by adding comments before you try it too. And please tweet to get the buzz going.
By being one of the first blogging all-stars to post about Buzz, Collie’s ranking in the AdAge 1,500 jumped three places, to number 889, just ahead of The Lifestream and Times of Jean Luc Picard. His blog is still nowhere near the rankings of such internet luminaries as Ann Handley, Amber Naslund, or Lee Odden, however.
In related news, Yahoo announced the release of its Buzz-killing Mullet platform, including integration with Prodigy, GeoCities, and Napster.
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