Five in the Morning 010709

Customers. Where would we be without customers? Talk is cheap, so let’s invest a little time thinking about the people that really count…

That West Coast Diva of Customer Stuff, Becky Carroll, unveils her Top 3 picks for Customer Rock Stars of 2008. Check out these, plus the runners-up, listed on Becky’s Customers Rock! blog.

Meanwhile, back East, Doug Meacham on his NextUp blog (focusing on customer experience) does a riff on Guitar (Hero) Marketing. On that post, you will find my new favorite term. If you’re not following Doug on Twitter (@dougmeacham), you should, and if you miss the opportunity to have him chauffeur you all over Richmond with a belly full of BBQ ribs on your next trip to that fair city – well, you ain’t lived. Bring napkins.

Introducing Casey Hibbard’s book on customer case studies. Stories that Sell.

David Polinchock gets a “Five” mention 2 days in a row. I think that’s a first. But he deserves it, for this thoughtful post on how customer experience interacts with declines in retail stores.  “As we wrote in a piece for the Retail Advertising Conference last year, our walk through the luxury domain of the upper East Side showed that many of the stores up there were just ‘soulless, glorified, two-dimensional web sites; products are presented passively to consumers with no retail-as-theater.’ Who wants to spend time — and money — in a retail environment like that?”

Frank Martin over at Marketing Magic has Three Things you can do Right Now to Jump-start your Marketing. Well, there’s more than three, actually – Frank cheats by using sub-points! But he gets a pass, since this is a good reminder of the basics of taking care of ALL your customers.

Hey, a late entry. David “The Hat” Armano just posted this little blurb about a well-designed blog effort by a bank, making it easy for user interaction. I’m kinda real picky about on-line user design, and it’s nice to see a well-executed setup like this. And while we’re going late entries, we may as well add Drew McLellan‘s just-published post on MarketingProfs Daily Fix, about Dancing with the One who Brought You (talk to your customers!)

And, just for fun, a quick video laugh from Dave Taylor over at Brandgym. This is the top-rated YouTube video in the UK (and in the Top 5 globally) – who’da thunk it??

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Five in the Morning 121908

This week, I had the privilege of hanging out in Richmond for an evening with blogging co-conspirator Doug Meacham. He also agreed to be the first guest host for a Five in the Morning guest post, and you’ll like the result! So here is today’s Five in the Morning, over at the Doug’s Next Up blog!

Meaning of Life Unveiled!

After experiencing his first-ever philosophical epiphany over the weekend, blogger Mack Collier decided to take on a challenge never accomplished by the world’s greatest thinkers – sketching out the meaning of life in one concise graphic.

“It suddenly came to me,” stated Collier, who was Plurking over dial-up in rural Alabama when the revelation hit him like a flood of tweets. “I saw the great secret, that which had eluded Socrates, Plato, Augustine, and Pacman Jones all these centuries. When you are suddenly aware of the unifying forces that bind together and explain all of reality, it’s positively awesome. Kind of like eating a bunch of White Castle sliders and washing them down with a mega-size Dr. Pepper.”

Click here to see the entire graphic.

Quickly, Mack abandoned his effort to update his constantly-unchanging Top 25 Marketing blogs and set about to draw, in one simple graphic that will be immediately understandable to all, the meaning of life. “I took my inspiration from top information designer Edward Tufte, and from David Armano, who had always made these neat-o graphics to explain tough concepts. I have always been a closet graphic designer, and I hope Armano won’t be too jealous when he sees how I’ve taken on a much bigger challenge that he ever attempted, and came up with a far more aesthetically pleasing production.”

Other bloggers were awestruck when Mack’s graphic exploded onto the blogosphere. “Oh man, I’ve been missing it…missing it all along!” moaned Greg Verdino, as he realized that his concentration on leveraging asynchronous micro-interactions to achieve scaled conversation was completely off-base and more than slightly geeky. “That thing with the Plurk mascot and arrow – now I get it. I really get it. I’m going to go be a lifeguard somewhere. My work here is done.”

According to Connie Reece, “The Mack” (the name rapidly attached to this seminal graphic) has had life-changing impact already on friends and neighbors. “I forwarded it to Susan Reynolds and she was so excited her peas melted. Then I shared it with Doug Meacham, and as soon as he saw that 13 o’clock thingie in parallel with the 3 Stooges, he knew. He just knew!”

Kevin Dugan, noted PR blogger, was in such awe that he was speechless. According to Kevin, ”           .” Of course, being on vacation, perhaps he is only concerned about such ultimate questions as what SPF sunscreen to slop onto his earlobes.

Collier has been humbled by the reception of his genius. “Heck, everyone knew I was a pretty smart blogger, after my first drawing of the Theory of Relativity, but now everyone will recognize that I’m just a regular ol’ blogger from Alabama. Who happens to be smarter than everyone else. Heh.”

UPDATE: “The Mack” already having a profound effect on child development – Think tank Collier and Collier today released remarkable results from the first clinical study using “The Mack” to influence intellectual development in infants. A volunteer group of bloggers pinned full-color copies of “The Mack” over the cribs of their newborns, while a control group used a printout of the home page of Guy Kawasaki’s Alltop. Within 2 weeks, the “Mackerels” were not only sleeping through the night, but 44% of them were using Blackberries to text food and clothing needs to caregivers. On the other hand, 81% of the “Kawasakis” were colicky and had to be “404’d” out of the study. All but one of the control group (that would be Emily Falls) were incapable of composing a 140-character tweet.

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