It’s Moving Day – Find Me Now at SteveWoodruff.com

This will be the final post here at Connection Agent (I think!). As I announced earlier this week, I’ve decided to launch an entirely new site: SteveWoodruff.com

The theme: Discover Your Fit. Because that’s what I do – help businesses and individuals discover their purpose, set new direction, refine their offerings, and craft a clear message.

To say I’m excited about the new direction my business has taken in the last few years is an understatement. It’s really not just a business to me – it’s a mission.

If  you’re a subscriber to Connection Agent, just click here to subscribe to the new feed. Bonus – you can also sign up at the same time for my astonishingly brief and occasionally brilliant e-newsletter, Clarity Blend.

Double Bonus - when you sign up, you’ll get a free download of my brand-spanking-new e-book, Make Yourself Clear: Six Steps to De-fogging Your Direction and Your Message.

Discover Your Fit: The new website for Connection Agent is SteveWoodruff.com

Discover Your Fit: The new website for Connection Agent is SteveWoodruff.com

This book not only contains a distillation of my thinking, developed over many years, but includes many of my go-to people such as Ann Handley, CC Chapman, John Jantsch, Carrie Wilkerson, Dave Kerpen, Tom Martin, Carol Roth, Greg Hartle, Lisa Petrilli, Anthony Iannarino, Phil Gerbyshak, Chris Brogan, Tom Clifford, Dan Rockwell, Jay Baer, Chris Westfall, Susan Cain, Charles H Green, Lou Imbriano, Seth Godin, Peter Shankman, Brian Moran, Michael Port, Alli Worthington, Les McKeown, Bob Burg, Ellen Cagnassola, Mack Collier, Drew McLellan, and Chris Guillebeau. Links to blog posts, Twitter profiles, books – it’s a resource bonanza!

I thank you for being part of my network of readers and collaborators, and look forward to many more years exploring and growing together.

Now…let’s go brew up some Clarity!

Be Clear with Clarity Therapy!

My Second-to-Last Post at Connection Agent Blog

Connection Agent is going away? Yes. And, no.

This week, I’ll be launching a new website at SteveWoodruff.com, which will be the new home for all my writings about marketing (my pharma biz, Impactiviti, retains its own separate identity and site).

So this blog, and the Clarity Therapy blog, will be superseded by a professionally designed and hosted site. The overarching theme will be the message that has been at the core of my work for many years: Discovering Your Fit.

(sneak peek – not quite live yet!)

For a long time here at Connection Agent, I’ve blogged about marketing – and leadership – and network-building – and branding – and blogging/social media – and entrepreneurial business. Since October of 2006, in fact, where my very first post, How to Waste 10,000 Billboards (critiquing UPS’s marketing), still resonates today.

However, over a thousand posts later, I’ve sometimes wondered if I’ve been wasting everyone’s time. Because, truth be told, I often felt a bit like an impostor.

Why? Well, I wasn’t quite sure where my passions about these topics was heading. And there were lots of people with deeper expertise in all those areas.

Lesson for entrepreneurs: keep at something long enough, and the market will tell you what you should be doing. <—(tweet this)

Turns out that my strong suit all along was helping people figure out their purpose, and then set a new direction and distill a compelling message. Really quickly. It took years of just doing it – intuitively – before my mission became clear.

There’s no job description for that, so I made it up (Clarity Therapy). And, it encompasses pretty much everything that I’ve been writing about all along.

I’m still the Connection Agent, and still committed to building opportunity networks that will help businesses and individuals find ideal work. But it’s time to step up and take on the challenge of seeing new generations of talented people find their optimal role in life.

I believe deeply that when we Discover Our Fit, we stand the best chance of changing the world of work, and fulfilling our purpose.

So…let’s do this!

Assuming that all the Internet plumbing does its work*, I’ll see you later this week, over at SteveWoodruff.com (and for some of you, I’ll see you in Chicago at the SOBCon conference)!

*in my final post, I’ll put up all the links to move your feeds and subscriptions over to the new site. There is also a free e-book you’ll be able to download, titled Make Yourself Clear! – Six Steps to De-Fogging Your Direction and Your Message.

Defeating Mis-Matches in Business

Interview with Steve Woodruff, Clarity Therapist

Interview with Steve Woodruff, Clarity Therapist

{Note: I am now blogging at my brand-spanking-new site, SteveWoodruff.com. Just click here to subscribe to the new feedBonus – you can also sign up at the same time for my astonishingly brief  yet brilliant e-newsletter, Clarity Blend (see sample), and when you sign up, you’ll get a free download of my helpful new e-book, Make Yourself Clear: Six Steps to De-fogging Your Direction and Your Message.}

The goal of Clarity Therapy is to “defeat mis-matches – the wrong people in the wrong job; small companies pursuing the wrong types of business; or large companies partnering with the wrong vendors. A lack of clarity leads to tremendous inefficiencies in the business world.”

More? Click to biggify (interview with New Jersey Business magazine). —>

Want to understand what I’m all about? There it is, in a nutshell. Avoiding mis-matches by discovering your fit.

Don’t merely think about finding work. Find your fit.

One-Sentence Marketing Advice from a Physics Genius

Einstein Clarity

It takes clarity of thought and expression to be a brilliant physicist. No less so to be an effective marketer (and/or business owner).

If Einstein were a marketer, I think he’d advise you to De-Fog Your Business!

(image source)

When Your Market Says to Pivot

pivot roadI’m all for a well-thought-out go-to-market strategy. But I’ve often advised consultants and other small businesses to leave your directional map at about 80% – and let the market inform you about the remaining 20%.

Why? Because you WILL pivot, to some extent – and your customers will show you where and how.

A recent example from my experience – I’ve been doing Clarity Therapy sessions for a variety of individuals and companies for a couple of years now. Typically, these are one-day intensive sessions, with a few months of minor follow-up.

I did not, however, anticipate performing any kind of ongoing business coaching. I saw Clarity Therapy as an event, not a long-term process. Until clients starting asking for more. A lot more. And a wealth of helpful lessons from past experience began to come to the surface.

Turns out that being an outside voice giving perspective on overall business structure, specific creative offerings, client account management, and staffing (plus identifying resources via networking) is a much bigger need than I realized.

The most interesting revelation of all: how lonely it is to be a small business owner or solo consultant. I mean, I knew that, right? I AM one. But it didn’t really occur to me how important it is for us to have an outlet, a peer, a mentor, a friend – who can come alongside for the long-term and help get a business to a new level. There are short-term and one-shot needs, but clients are saying to also think about the deeper, longer haul. Bonus: that approach actually suits me quite well. I prefer those kind of business relationships.

Truth is, there’s a lot of stuff we just can’t say to customers, employees, colleagues, even family members. It’s frustrating, and the lack of a healthy outlet and fresh perspective clogs our mind and heart.

So, I now find myself offering business coaching for people and businesses seeking to grow and needing outside advice and encouragement. It’s not really a change of direction, just a natural extension that I didn’t anticipate.

How about you? How have your customers caused you to pivot? I’ve seen a number of my social media people evolve over time and it’s pretty fascinating. What’s your story?

Image: FreeDigitalPhotos.net

Be a Fog-Lifter (part 3) – Distill

{Note: I am now blogging at my brand-spanking-new site, SteveWoodruff.com. Just click here to subscribe to the new feed. Bonus – you can also sign up at the same time for my astonishingly brief  yet brilliant e-newsletter, Clarity Blend (see sample), and when you sign up, you’ll get a free download of my helpful new e-book, Make Yourself Clear: Six Steps to De-fogging Your Direction and Your Message.}

I’m fascinated by the process of fermentation and distillation. I’ll watch documentaries on the process, and find myself longing to spend an entire year traveling the world just to see more closely how wine, beer, whiskey, and other spirits are made.

{I’m guessing a lot of us would enjoy that tour…any sponsors out there?? :>}

MoonshineAlso, when it comes to ideas and words, distillation fascinates me. How do we boil down a plethora of concepts and messages into a distilled, compact, light-giving phrase? Can we take our business and boil it down to a clear summary?

You may not be able to offer your customers moonshine, but you can serve them a 100-proof message. <<–(click to tweet this).

Here’s how: Aim for 10 words. Craft a summary message that can be given out in 10 words of less. Aim for clarity, not comprehensiveness.

How did FedEx do this? The World on Time. Allstate’s striking and unforgettable message? You’re in good hands. How about blogger Dan Rockwell (Helping leaders reach higher in 300 words or less)? Can you grab one word and build your message around it, like Mark Schaefer (Grow)?

Brief. Punchy. Memorable. Non-technical.

Your <10 word message may be a quick tagline, or it may be a brief sentence, but either way, it’s compressed, like a verbal business card.

So, let’s get practical:

Start by creating this factual summary statement: I do (this) for (customers) in order to (end result) with (my particular differentiating quality). Excellent – you’re already at 40 proof.

Now, try to come up with an illustration or analogy that short-cuts right to the point in a vivid fashion. You’ve just jumped to 80 proof!

Finally, create a compact phrase that you can give to someone before the elevator door even closes. Think of this final product as a memory dart, not an elevator speech. You’re now at 100 proof!

We all need to break through the mists in the minds of our customers with a beam of distilled enlightenment. That’s lifting the fog.

(Part 1 – Job Number One is here. Part 2 – Steal! – is here.)

Learn more about Steve’s Clarity Therapy services.

Discovering Your Professional DNA

Wouldn’t it be nice if each of us, at age 20, got a personalized report and one-on-one counseling session detailing exactly what our professional capabilities and strengths are? What a time- and trouble-saver! “We’ve sequenced your professional DNA, Jacqueline, and here is the career arc you should pursue…”

Dream on.

The reality is, we tend to discover our professional DNA by a trial-and-error process. We move from job to job, finding out what types of roles and work environments seem to bring out the best (or worst) in us.

Some people stumble into their life’s work early on, but for most of us, the process looks something like this:

(horizontal axis equals time; vertical axis represents nearness to DNA sweet spot; blocks represent different job roles)

We often focus on climbing the ladder of bigger titles and higher salaries, when our first priority should be discovering our true purpose and identity. You’ve seen people who absolutely flourish in their roles, right? They’ve hit their sweet spot. Yet many others feel that they’re trapped, working at maybe 50% capacity, and spending far too much time in the grey than the blue (referencing my Ugly Graphic above).

Sadly, some never come to understand what their true potential is, or become stuck in a mis-matched job role with diminishing chances of escape. This happened to my Dad and it set me on a determined quest not to end up in that same position. Hence my passion for Clarity Therapy.

Apple will announce its new iPhone 5 today. What if you rushed out to buy it, with maximum memory and a 2-year data plan, all for the sole use of making one 5-minute phone call a day to check on your daughter in college. Would that be best use of its real potential? That’s what happens when we settle for less than discovering our unique professional DNA, and designing our career around it.

We often need assessments (<–great story!), and outside expertise, to help us figure ourselves out. Take the time to do it. It’s your future. No-one else should be designing it. That’s your role!

___________

Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> Finding Your Sweet Spot

>> In Six Words, Some of the Best Business Advice Ever

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