5 Books for Business-Starters

I’m about to hand over a book to someone I’m coaching on his career direction. This made me think: if someone was considering starting their own business, what books would I recommend as “required reading” before taking the plunge?

Here’s a handful:

BooksPurple Cow, by Seth GodinDifferentiate, or don’t bother

Enchantment, by Guy Kawasaki - Develop yourself and your people skills above all

The Entrepreneur Equation, by Carol RothDelineate how your idea will actually turn into a successful business

Amazing Things Will Happen, by C.C. ChapmanDream and then do

The $100 Startup, by Chris GuillebeauDon’t wait: opportunity surrounds you.

Each of these books is practical, straightforward, and approachable. In combination, they provide an excellent mix of the idealism and realism that are both required for entrepreneurs.

>>Your turn – what would be on your recommended reading list for new entrepreneurs?

(note: links to book titles above are Amazon affiliate links – which means if you buy from Amazon through following this link, I might earn a few shekels!)

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