December 31, 2008 1 Comment
The traditional media world erupted into an “intellectual property food fight” today as sports network ESPN sued ABC for apparent infringement of its trade secrets.
Allegedly, a low-level staffer in ABC Sports hacked into the ESPN “dumbotron” sports figure interview teleprompter and made off with ESPN’s proprietary inane-answer algorithm for providing idiotic and vacuous answers for sports stars to use.
“We started hearing ‘our’ answers being given by important sports figures like Eli Manning, Alex Rodriguez, and even Elizabeth Cuthbert” (2005 Division IV-B Women’s Squash champion), according to ESPN President George Bodenheimer. “In fact, just last week, (former coach) Mike Shanahan said his team was going to ‘take it one game at a time,’ and that the season for the Denver Broncos was ‘one game long at this point.’ That ‘one game’ thingie is ours, and so is the phrase, ‘our best offense is a great offense’ which ABC shamelessly ripped off in an interview with (former) Detroit Lions coach Rod Marinelli last week.”
In retaliation, ABC Sports counter-sued ESPN, claiming that its pool of shallow and purposeless interview questions was compromised through a devious plot by Chris Berman. “As much as I respect Chris, I just know he fed his fellow professional sportscasters our secret bank of questions such as, ‘How do you feel about winning against your former team today?’ and ‘What was it like out there?’” fumed George Bodenheimer, head of ABC Sports. “When that ditzy blonde chick asked LeBron, ‘Is winning against an inferior/superior opponent like (blank) a great feeling?’ it was a dead giveaway that they’d ripped us off big time.”
ABC lawyer Sam Berkowitz summed up the determination of the network to vanquish its rival by stating, “It’s all or nothing out there right now. We’re going to sue our hearts out and leave it all on the docket. This is our time, this is our courthouse, and we’re going to win it in the trenches. It’s going to be a team effort, and we’re going to take it to the next level.”
Mr. Bodenheimer appeared momentarily stunned in an interview when he was informed that ABC actually owns ESPN, and that he heads up both networks. “Heck, it’s a game of endurance, you know, and the best network is always the one that knows its opponent well. How do I feel about suing myself, and taking down 2 head coaches in the crossfire? Well, we got outplayed and outcoached out there. We’re just going to come back and sue another network next week. And…hey, that teleprompter’s out! Ummm…er…ah…no further comment…”
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