5 Books for Business-Starters

I’m about to hand over a book to someone I’m coaching on his career direction. This made me think: if someone was considering starting their own business, what books would I recommend as “required reading” before taking the plunge?

Here’s a handful:

BooksPurple Cow, by Seth GodinDifferentiate, or don’t bother

Enchantment, by Guy Kawasaki - Develop yourself and your people skills above all

The Entrepreneur Equation, by Carol RothDelineate how your idea will actually turn into a successful business

Amazing Things Will Happen, by C.C. ChapmanDream and then do

The $100 Startup, by Chris GuillebeauDon’t wait: opportunity surrounds you.

Each of these books is practical, straightforward, and approachable. In combination, they provide an excellent mix of the idealism and realism that are both required for entrepreneurs.

>>Your turn – what would be on your recommended reading list for new entrepreneurs?

(note: links to book titles above are Amazon affiliate links – which means if you buy from Amazon through following this link, I might earn a few shekels!)

Want to be Memorable? Use Word Pictures!

I was reading one of the typical articles about crafting your elevator speech – you know the one-minute summary of who you are, what you do, the features and benefits, etc.

I get the idea, but that’s about 50 seconds and 35 floors too long. People don’t have the headspace to absorb, process, and remember all that. And if they can’t remember it simply, how can they pass a referral along?

The answer: word pictures.

I remember talking to Shannon Whitley last year about the various creative programming projects he’s worked on, including all kinds of interfaces to other platforms. I blurted out, “Oh – so you’re the API Guy!”

That’s a very short compass of words, which can be uttered before the elevator door even closes. If you need help with anything to do with APIs, Shannon is THE go-to expert. Period. Memorable. Refer-able.

Let’s take a glance over at my tweetstream. There’s…C.C. Chapman. Now C.C. is a challenge, because he does so many different things well – all having to do with the use of media (all forms) in marketing. To my mind, he’s like a one-man marketing prism, a stained-glass window of media. But that doesn’t quite capture the consulting and expertise factor. The pushing-the-envelope stuff that’s always been part of his approach. Maybe he’s more of a Media Navigator. Have to think about that one more…

Then there’s my friend Sarah Morgan, who works in the pharma sphere (we were among the first pharma social media troublemakers), but that’s not what her blogging is about. Her Twitter bio states, “Bascially, I write.” – but that’s not really descriptive enough of Sarah. She writes heart-words.

Dan Rockwell (@LeadershipFreak) and I just exchanged messages. I could see him getting into an elevator with someone, and respond to the inevitable “What do you do?” question with three words: “I speak leader.”

These short, memorable expressions create images in the minds of others. They are meant to convey, not just information, but word pictures. You can spend thousands on advertising, but there is nothing as powerful as a well-chosen word picture.

That’s what will make you stick, when everyone else is forgotten.

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How’s your message? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> Make Your Life a Story, not a List

>> Are You Standing Out in the Field?

Marketing Profs Digital Forum Re-cap

It was a cold week in Austin, TX. But there was plenty enough warmth among the attendees at the Marketing Profs Digital Forum, where a bunch of smart people (they let me in, too) gathered to think together about the future of digital marketing.

Or, actually, the present of digital marketing.

I won’t attempt to give a full overview, but instead, just put a spotlight on a few things that were exceptional.

Organization - the Marketing Profs staff did it right. And, they were all friendly and fun to talk to. You know what? That matters. Special kudos to Megan Leap who did a lot of the pre-event and on-site orchestration. And there was some scrambling that had to occur, with weather-related postponements and what not.

The Now RevolutionJay Baer and Amber Naslund kicked off the promotional tour for their new book, The Now Revolution. And – no surprise here – their presentation rocked. Especially their use of simple slide design as adjuncts to tell the story. Yes, slide design matters.

Content did Rule – Many of the presentations were quite meaty. Some of these conferences can get fluffy, but not here. Plus, and C.C. Chapman and Ann Handley (whom I consider a dear friend) gave a nice talk about the main thoughts in their recently-released book, Content Rules. Both are solid presenters (and, I finally got to meet C.C. for the first time).

Mobile - one of the best talks for me was Christina Kerley (CK)’s overview of why mobile is huge and getting huger. I’ve known CK for years but had not seen her present before. Fabulous. And I walked out totally convinced about the importance of developing for mobile RIGHT NOW.

Anthropology – huh? Yep, one of the highlights was a talk by an anthropologist, Michael Wesch, who gave a breathtaking 300,000 foot view of how media shapes and reflects culture. Many of us felt stunned at the end. It was also another example of using background slides to help tell a story rather than impart a content outline. Yes, storytelling matters.

Tom Martin – I’ve been hankering to meet Tom for years. We’ve talked and collaborated on-line; finally we got to hang out. Not only were our discussions fun and fruitful, but he gave a great talk on his Mardi Gras marketing initiative. Good times.

BBQ – Yes, one minor (but not unimportant!) reason for going to Austin was to have some great barbecue. And Tim Hayden helped orchestrate a very fun outing at the County Line, where the food was plentiful and delicious, and there was time to be with fine folks like Jason Falls, Frank Eliason, Aaron Strout, Tom Webster, Tamsen McMahon, Matt Ridings, and many more (yes, I know I’m forgetting names…can I get away with it by blaming age, the cold, or something else that avoids culpability??)

For me, this conference was about face time with people. I went to share vision and thoughts with folks I respect in the field, and I was not disappointed. It was also about having fun with semi-crazy folks like DJ Waldow, who along with CC Chapman and Matt Ridings helped produce an ad-hoc series of Ann Handley Day videos. Thanks to the Marketing Profs folks for putting on the event (despite all weather-related dampeners!), and I look forward to future events!

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Book Review: Pick a Title. Any Title.

Bloggers always like to be first getting out a new book review on their blog and through Twitter, in hopes of achieving maximum retweet exposures (MREs).

So, since my friends Jay Baer and Amber Naslund are about to launch their awesome new book The Now Revolution, I thought I’d cheat a little bit to get the very first review out of gate (video below). I like MREs just as much as the next blogger. And, hey, there are efficiencies here – have you ever heard of the Reusable Book Review (RBR)? Yeah – I’m trademarking that.

Tomorrow, return here to very same URL to view my thoughts on Ann Handley and CC Chapman‘s Content Rules. And the day after, Scott Stratten‘s UnMarketing. Because if you don’t send it, I still review it with my patent-pending RBR technology!

(Actually, I do have a couple real video book reviews coming up here on Connection Agent this week – stay tuned!)

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Twitter: @ConnectionAgent | @swoodruff

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Five in the Morning 111308

The headline is lying today. WAY too much good stuff this morning to restrict it to 5 posts. Enjoy!

Comments are not ads. A good reminder from Shannon Paul.

Jim Kukral goes live with his new business model and branding. Plus video launch.

C.C. Chapman‘s interesting take on the recent Pepsi new logo social media campaign.

The Catchup Lady on lessons from Mars Rover on Twitter.

Doug Karr asks – and attempts to answer – how many words per post is “right”? The answer(s) may surprise you.

Chris Wilson wants you tell him: Who was listening in 2008?

So you’ve decided to follow me on Twitter? My Twitter Full Disclosure.

What’s in your Marketing Arsenal? Which tools? Toys? Tell Jay Ehret!

Big Changes for Microsoft Livenow a social network! Plus, a great photo sharing service launched.

PLUS: 15 stunning images using blur. Yahoo testing new front page (and – new Yahoo Deals). A little fun from Todd And: PNG vs. JPG. One graphic tells all!

BONUS: Check out the new BusinessWeek on-line app, Business Exchange. I did a search on Social Media Marketing. Here are the results.

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Five in the Morning 102708

Gary Vaynerchuk, high-energy social media evanglist. From MarketingProfs Daily Fix.

It’s improved. Bigger. Better. Before there was Alltop, there was…The Marketing Bloggers portal. Now with more feeds. Check it out – and let me know if there are other worthies that should be included!

So…have you been to the Bathroom Blogfest? No, not a typo. This is real. I don’t get it…but C.B. Whittemore and gang can help you out here.

This is Katie Konrath‘s blog. Why am I linking to it? Because I love the tagline. Go see!

C. C. Chapman, a presentation on Making Media as Marketing. With Slideshare. From the recent MarketingProfs Digital Mixer.

PLUS: Eyes. I’ll say no more. You have to see it (with your own eyes) to believe it!

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