The Network Growth that Truly Matters

We who are active on social network like to measure our growth by followers, subscribers, page views, and other numerical metrics.

These things have their place, of course. But ultimately, they’re quite self-referential. I’d like to encourage us to notice some other, more important growth.

Let’s pay attention to the people we’re connected to as THEY grow <<–(click to tweet this) in stature, in skills, and in new endeavors.

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Mack Collier was once (just) a blogger. Now he is a budding author, a more in-demand speaker, a Twitter chat host, and someone who has made slow and steady progress for years. Have you noticed? Isn’t this great?

Over the past year, I’ve seen Tim McDonald grow in stature as he finds a new niche in community management (now working with HuffPost Live). He’s hustling. He’s making the most of his opportunity (and I think he’s on his honeymoon right now, in fact – congrats, Tim!).

Tom Martin was known by a limited (but appreciative) audience as a smart New Orleans-based blogger who did creative digital stuff. Now he’s finding his voice as a thought leader in digital marketing. 2013 will see his star rising even further.

Who hasn’t been thrilled to see the growing influence of Angela Maiers in the educational space? She’s paid her dues and influenced many. Speaking of midwest beauties, when I first encountered Carol Roth a few years ago, she had a great track record in business but little exposure in a broad sense. Now she’s grown into a published author, commentator, and rising star on TV news broadcasts. She even has her own action figure (long story…).

Jessica Northey, Chris Westfall, Lou Imbriano, Susan Cain, Michael Hyatt – all conquering new ground, growing their influence by doing good work and providing value (not by buying Twitter followers – the network growth that means nothing).

When our friends grow, that’s what really matters. Take a few minutes away from your subscriber numbers and pat some folks on the back who deserve it.

Image: FreeDigitalPhotos.net

5 Books for Business-Starters

I’m about to hand over a book to someone I’m coaching on his career direction. This made me think: if someone was considering starting their own business, what books would I recommend as “required reading” before taking the plunge?

Here’s a handful:

BooksPurple Cow, by Seth GodinDifferentiate, or don’t bother

Enchantment, by Guy Kawasaki - Develop yourself and your people skills above all

The Entrepreneur Equation, by Carol RothDelineate how your idea will actually turn into a successful business

Amazing Things Will Happen, by C.C. ChapmanDream and then do

The $100 Startup, by Chris GuillebeauDon’t wait: opportunity surrounds you.

Each of these books is practical, straightforward, and approachable. In combination, they provide an excellent mix of the idealism and realism that are both required for entrepreneurs.

>>Your turn – what would be on your recommended reading list for new entrepreneurs?

(note: links to book titles above are Amazon affiliate links – which means if you buy from Amazon through following this link, I might earn a few shekels!)

50 Shades of Grey Marketing: No Audience for That!

That’s the theme of my guest post today on Carol Roth‘s blog: There Is No Audience for 50 Shades of Grey Marketing.

Excerpt:

The land of grey is where commodities dwell. It’s where businesses walk in circles, broadcasting noise into the void with the hope that a clear echo will return. Healthy business development begins by coming out into the sunshine and leaving all those indefinite shades of grey behind… (read the entire post)

Related – my recent guest post on Marketing Profs Daily Fix blog: How to Fight Fog and Overcome Clarity Deficit Disorder.

Excerpt:

Often, our marketing resembles a storefront with a streaky window and a jumbled display. It’s too much effort to try to understand what’s being offered. It’s not your customer’s job to figure you out. It’s YOUR job to cut through all the fog in less than half a minute with vivid, memorable language…(read the entire post)

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Is your business hard to spot in the fog? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> Why I Don’t Buy the One-Minute Elevator Speech

>> Want to Be Memorable? Use Word Pictures!

Book Review: The Entrepreneur Equation

I have had the privilege of reading through Carol Roth’s about-to-be-released book, chock full of very valuable advice for anyone thinking about starting a new business. The Entrepreneur Equation is a must-read if you’re looking at becoming an entrepreneur.

My video review is below. This is a no-nonsense, highly practical reality check from a gal who knows her stuff. Highly recommended.

It’s also quite well-written, and funny. Because that’s who Carol is. You can pre-order your copy here.

(btw, I am a huge advocate of taking ideas and distilling them down to their core essence – yes, I’m a bit OCD about that. One of the coolest items in this book is the “Cheat Sheet” section in the back, where Carol gives a 1-3 sentence summary of each chapter. You can only do that when there is clarity and cohesion of thought…good job, Carol!)

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