December 5, 2008 3 Comments
The Brand Chef is a Jerk! Hey, I didn’t say it, Andrew Clark did – and he’s the Brand Chef! Making the best of an awkward networking reach-out…
When 2 companies merge that have disparate brands, does it make sense to smoosh them into one? Or is there a middle ground, preserving 2 brands within a company? The NameWire guys are wondering about Qantas and British Airways. My take – keep the two identities, but create a subtle “flag” identity that overarches both (“part of the Imperialistic Empire Airline Group…”)
Straight from the mind of Armano (sounds like an ad for and Italian suit designer, I know…). The Paradox of Please. Take 45 seconds and absorb. Brilliant.
As promised, CB Whittemore has launched a series on Bridging the Old and the New with Social Media. First up: Mack Collier. Having met both of these individuals, I wholeheartedly recommend that you follow them on their blogs and via Twitter. Good people.
Lead Yourself. Valeria Maltoni on Dr. Srikumar Rao, with video included. And you know what I said above about CB and Mack? Same for Valeria. Good people.
The guys from Heath (Chip and Dan) take on sloganeering in Fast Company. Are your taglines and slogans made to stick, or made to stink??
Ever wonder if you really belong in your role? My personal confession: I am not a Salesman.
Don’t forget to Be Happy today (look at the collateral effects!)