You’re FIRED (5 times)!

Don’t take just Donald Trump’s word for it!!

Three Types of People to Fire Immediately (from Business Week, by By G. Michael Maddock and Raphael Louis Vitón)

Overboard: Dealing with Those who Refuse to Pull the Oars (by Anthony Iannarino)

12 Most Humane Incentives to Fire Your Employees (from 12 Most, by Mila Araujo)

The Art of Leadership when Letting Employees Go (by Lisa Petrilli)

How the Exit Door can Improve Results (by Steve Woodruff)

Sometimes, multiplied success comes by subtraction.

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Does your Business need a Lieutenant Commander?

>> Fearing Obsolescence? Four Questions for your Future

Fearing Obsolescence? Four Questions for Your Future

I was sitting by the outdoor fireplace last night, talking with a long-time friend (who is about my age) regarding his desires to start something new. Like many of us who have worked for others over many years, he’s looking ahead and wondering if there isn’t something he should be building for himself.

He was also facing the dilemma that more seasoned professionals often face as they pass the mid-point of their career and start looking at the late-stage: will my skills become obsolete? Am I expendable? If this current position is eliminated, can I be marketable? These questions can be particularly acute if you’re in the ever-evolving technology field.

He had passion about one very different direction, but during our discussion, it was quite difficult to see a business model there. It was too big a side step, without much established expertise, and it would require changing long-standing business models that would prove extremely resistant. There are things that we often really WANT to do (I have several), but for which there is just not an evident business model. And it’s different looking at that challenge in your fifties, than it is when you’re 24.

So we settled on a few questions, which actually began to tease out a pretty promising direction:

  1. What is core expertise have you deeply developed over the last (20+) years?
  2. What can you do that a young hot-shot just starting out can’t do, with their lesser experience level?
  3. What skills do you possess that transcend a given technology, platform, or market sector?
  4. What existing pain will business money-spenders gladly pay to get rid of (and you know how to solve that problem)?

He mentioned something he was quite good at – a problem that, with his experience bridging both the technology side and the end user/business side, he could solve for just about any company. An “evergreen” problem that would require a smart consultant to solve, irrespective of the particular platforms in use. Suddenly, an experienced professional who was worried about obsolescence began to look like a really smart guy who could help solve a thorny problem that exists everywhere. Not by trying to do something brand new. But by identifying a “hidden” skill that is absolutely not a commodity.

If you’re thinking of being a later-stage-in-life entrepreneur, it’s tempting sometimes to look far afield and make some huge leap into uncharted waters. But the fact is, the channels you’ve been successfully navigating for years probably have the best possible opportunities awaiting you. There are people with lots of money to spend who need a smart, experienced resource to come in and fix problems that a twenty-something can’t possibly understand. Obsolescence? – pfffffft. You may be perfectly suited to take a big leap forward – on the same trails that you know far better than anyone else.

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> How the Exit Door Can Improve Results

>> Cattle Disguised as People

Does Your Business Need a Lieutenant Commander?

Having just finished the biography of Steve Jobs (by Walter Isaacson – HIGHLY recommended, by the way), I am struck with the amazing combination of vision, strategic thinking, and operational excellence that percolated inside that brilliant soul.

Alas, his people skills were famously lacking, which the book discusses quite honestly. But Jobs was not content with painting pretty pictures of the future. He was obsessed with execution – with making things happen, and happen with envelope-pushing excellence.

There aren’t many like Jobs, are there? And that’s why we’ll be discussing the problem of visionary leaders who have trouble executing during LeadershipChat tonight (8 pm ET on Twitter – use hashtag #LeadershipChat).

The man who currently runs Apple, Tim Cook, was hand-picked by Steve Jobs to be his successor. This was not some random choice out of the air – Cook had proven himself time and again as a great operations guy, including during the medical leaves of absence that Jobs was forced to take as he battled with cancer. It was crucial to the future of Apple that there be a lieutenant that could step in. Tim Cook was that guy.

So what about the leader who has vision, and perhaps solid strategic thinking, but lacks the ability to execute? Do you try to transform that person into someone they are not? I consider that a waste of time. If it’s not already in the DNA (as it was with Jobs), then the best bet is for that leader to have one or more lieutenants who will help operationalize the vision and execute the strategies.

If you’re Steve Jobs, you can afford the luxury of some hubris (even though you will step on plenty of toes with that attitude, as he certainly did!). But for the vast majority of us who lead in one capacity or another, what we really need more of is humility – the recognition that we’re good at X and maybe Y, but not so good at Z. Bring on someone for Z.

Some leaders feel that they must live up to a god complex, and do it all. That’s a sure path to a nervous breakdown (and eventual business trouble). Hire or develop a lieutenant(s). Let the reasons be transparent to all. It’s a lesson from the top that will have many beneficial ripple effects all throughout the organization.

Join us at 8 pm ET March 20 to discuss this topic – bring your ideas and your questions (and be sure to read the prep post, 5 Reasons Visionary Leaders may Fail to Execute, by my brilliant LeadershipChat co-host, Lisa Petrilli). We look forward to welcoming you to the lively and diverse LeadershipChat community!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> How the Exit Door Can Improve Results

>> Cattle Disguised as People

You or Me – Who’s on First?

Our LeadershipChat topic this week opens up a very interesting, even somewhat deep question – can we truly put others first?

We talk a lot about being customer-centric and focused on others – our conversations about business and networking often bring out these idealistic themes. But are they realistic? Or are we only talking about yet another form of hypocritical manipulation?

(admit it: you’ve wondered this with all the high-falutin’ talk about putting others first – right?)

Well, let’s talk about it, plainly and practically. Because this touches on business strategy, sociology, philosophy – and stark realism.

First, I will pull all my cards out on the table for everyone to see – I believe that every person is driven, primarily, by self-interest. Even our noblest, most other-reaching actions have, woven around them, tendrils of our hard-wired self-love. And, I’m perfectly OK with that. Because it’s reality. *

If you adopt a philosophy and approach of being customer-centric and/or placing the spotlight on others, you are doing so with the idea that in some way, and at some point, it will benefit you. That is actually the foundation stone of a free and capitalistic society. When pursuing our self-interest is made most fruitful by providing value to others, we have the basis of a healthy and productive community.

A lot – maybe all? – of what you do right now in the business realm would vanish if you were assured that you would not get paid for it. Your self-interest (which includes providing for your dependents) dictates that you plant, and sow, in order to reap a harvest. No need to argue it – you may as well argue with the necessity of breathing.

And there is nothing wrong with this self-interest! Really – it’s OK.

Here’s the point – we’ll take one of two approaches, mindsets which determine how our self-interest manifests itself:

  1. Short-term/Grasping/Scarcity
  2. Long-term/Cultivating/Abundance

Both, ultimately, are driven by self-interest. But the first appears very much to be selfish. And we recoil from it.

Enlightened leaders don’t have some magical capacity to become lily-white, angel-hearted, selfless dispensers of pure, unconditional, 100-proof sacrificial love. We must leave that for the divine. To be “Go-Givers” (as this week’s #LeadershipChat guest host Bob Burg puts it), we must suspend (so to speak) our instantaneous self-gratification in order to support the development and success of others. This, in turn, will lead to our success (and the success of others). Pursuing abundance, and the good of others, brings the most good – including to ourselves.

(please read the prep post of my co-host, Lisa Petrilli, who gives a nice outline of Bob Burg’s “Go-Giver” thinking).

Feel free to join us for this lively discussion on Tuesday, March 13th at 8 pm ET. This weekly Twitter gathering is for any and all aspiring leaders, globally – and, in your self-interest, you are bound to meet some very interesting and thoughtful people with whom you can build your network! (oh, and if you haven’t ever seen the classic Abbott and Costello skit about Who’s on First? – click the picture above!)

* some will dispute this rather stark description. I simply suggest that you meditate deeply on an almost universally-accepted maxim: Love your neighbor as yourself!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> How the Exit Door Can Improve Results

>> Cattle Disguised as People

What’s Up With Kony 2012?

One of my kids came to me all worked up about the rapidly-going-viral, must-see video Kony 2012 (here’s the link on YouTube. Warning: half-hour length).

In short, this video is part of an orchestrated campaign to bring an unsavory African guerrilla leader (Joseph Kony) to justice. He is the one you may have heard about that kidnaps children and turns them into his soldiers. His track record as a scourge on the earth is well-established, but according to Invisible Children (the organization who made the video), he is not nearly well-known enough. The campaign aims to fix that.

I almost never watch 30-minute on-line videos, but I did see this one through. It is well-made, with solid production values, a well-constructed story-line, emotional appeal, and a big dose of aspirational involvement – viewers are urged to become part of something big, something ground-level. My guess is that it’s going to work as an attention-generating campaign.

So – is there a downside?

I’m not sure yet. Who could be against capturing Joseph Kony? Sounds like a noble cause – but the storyline of the video seems just a bit slick, the hype level a bit over the top. My vague unease about the whole thing finds some reinforcement in a few scattered Internet postings about the organization (go ahead and Google it), and with this level of exposure, I’m sure that the goals, and practices, and people behind Invisible Children will be much more intensively vetted in the coming days. There will be fact-checking. I hope that they won’t be found to be (mere) attention-grabbing mercenaries of media promotion. I don’t want to be cynical, but I’ve been around the block a few times. Where there’s fund-raising, there’s always potential danger lurking. And sometimes, when we jump very quickly on a convincing-sounding bandwagon, we later realize that a bit more prudence was advisable.

The little blond son (Gavin – see picture above) of the filmmaker makes the production, by the way. Very cute, and very effective.

As far as effective media production and promotion – give these guys a high grade. Another high grade for a creative campaign concept. As far as what we’ll see in the full light of day as more information comes out – here’s hoping.

And it’s doubtful that anyone will mourn if Joseph Kony is actually captured!

Update: The Invisible Children folks respond to a number of the criticisms/questions that have arisen.

Update: The campaign is now making news in traditional media outlets, like the NY Times.

Update: My friend Amy Fitch touches on one aspect of this phenomenon that has been quite remarkable – how many of us learned of this video from our kids.

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> How the Exit Door Can Improve Results

>> Cattle Disguised as People

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Cattle Disguised as People

Yesterday, I had the displeasure of going to a pharmacy and being treated as a non-human.

Walking up to the window with a prescription, the person behind the counter, busy inputting something-or-other into a computer, barely registered any recognition of my existence. Now I understand the desire to complete a task before moving on the next one, but to make no eye contact, to give no greeting, to not say (with a smile) “just a minute, please, sir, while I get this finished up, then I’ll be right with you.” – nothing?

I’m a person, a customer, not cattle. What a contrast from my recent experience being in the more hospitable South.

When it was finally my turn to exist, the person behind the counter, without even looking up into my face, extended his hand as the signal that he was now ready to process my paperwork. Not serve a customer. Not be an ambassador of good for the company. Just take on the next task, which happened to be me. Totally de-humanizing.

Yes, jobs can be repetitive and boring (read this article: Confessions of a former TSA agent). It can be tempting to treat customers as objects, particularly when those customers have no other options. But you can be outstanding – either as someone who brightens another’s day, or someone who darkens it. As we all seemed to conclude in last night’s #LeadershipChat, hire for passion and attitude – skill can be imparted. And fire the bad apples quickly!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> How the Exit Door Can Improve Results

>> Charmed

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Twitter: @swoodruff

How the Exit Door can Improve Results

You’re in business to generate results. To create positive outcomes. To add value and serve customers. To make profit.

And a good leader, like any experienced gardener, knows that the short-term trauma of pruning is necessary for long-term productivity and an optimal harvest.

In other words, fire the slackers. Remove the malcontents. Find some other place for misfits. Get rid of the bad apples.

Just because someone, for some reason, at some time, was hired for a job, does not mean that they merit an ongoing place in the organization. This is not a nursery school or therapist’s office. This is business. If you’re not in line with the organization’s goals and philosophy, if you’re not producing value, if you’re a form of deadweight or even resistance, then you need to be shown your next opportunity. Through the exit door.

Leadership is about making progress and producing results, not coddling the unproductive.

If you’re taking a flight from NYC to San Francisco, just how many outworn, ill-fitting, or defective parts do you want to tolerate on your aircraft? Exactly. No, people are not machines, I get that; but still – if someone is not functioning for the purpose needed, ought they not to be replaced? Sooner, rather than later? We should always have a charitable attitude toward people – but that doesn’t make running a business like running a charity.

Of course, this is not to say that we chop off team members every time there is some negative issue. A failure, or a fixable character flaw, or a customer service mistake, or a lack of skill in a particular area – that’s all just part of the human condition at work. What I’m talking about is people who won’t evolve, who won’t make efforts, who actually undermine, over time, the progress of the organization. People who, like a car front end out of alignment, exhaust the driver by forcing him or her to constantly fight off a pull in the wrong direction.

Align. Or good-bye.

These “bad apples” (or just plain mismatches) are the ones who, if tolerated, will dispirit all the other members of the team. They will require an inordinate amount of energy and damage control for leaders and managers. If the individual is a square peg and the role/company is a round hole, then the best thing to do is not to try to reshape the person. Quickly, with kind resolve, re-direct. Out. Everyone benefits. Including the person who really does need to find a more suitable “fit” for a work environment.

There is at least one area of diversity that is NOT good. And that is diversity in adding value. If someone is a net negative to the organization, inhibiting the production of results, and there’s no good place to re-direct them in the team, then take a cue from Donald Trump. Fire them.

You are not leading a business to make up for someone else’s bad parenting, someone else’s lousy schooling, someone else’s crummy work ethic or attitude. You’re there to build a results-producing team. You don’t win a rowing race by dragging an anchor.

Leading is planting, watering…and pruning.

Join us for a discussion of this important topic on Tuesday, March 6th (8 pm ET) during LeadershipChat on Twitter (use hashtag #LeadershipChat). Be sure to read the perspectives of my uber-smart co-host Lisa Petrilli in her prep post (The Art of Leadership when Letting People Go) – especially if you want to read someone who is perhaps just a tad less hard-nosed than me on this topic! And feel free to share your perspectives and experiences during the chat – we value your input!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Networking on Purpose

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Intensity

(This post will be a bit more on the personal level. Perhaps you’ll be able to relate to some of it)

Recently, I went to Nashville for 5 days – not only to attend BlissDom, but also to take a little bit of time to visit my old Tennessee stomping grounds (I spent 7 years in Nashville, including my college days).

While there in the pleasant and hospitable South, something unexpected came over me. I relaxed.

For all the joking around I do, I am, in fact, a rather serious-minded person. Even intense at times. When I put my hand to something, I have a hard time letting it go. One of the definitions of the word “worry” is summed up in the image of a dog ceaselessly gnawing on a bone; seizing it, shaking it, tugging it.

I do that with life.

Stubborn determination and intense drive can be a good thing, of course. But like everything else, when overdone – well, every positive has its own built-in negative.

When in the South, I became a bit more easygoing, but after moving to New Jersey 28 years ago, where the vibe is much more rush-rush and focused, the intensity took over. Building a career, bringing up children, launching a solo business, creating a network – I saw it as my role to build and create and lead and make things happen.

Yet, all the while, I was and still remain an introvert. I prefer the realm of ideas. My best work is in thinking and analysis. While in Nashville, I had some time to reflect, instead of just DO. I felt like I was being me again.

A lot of social networking is heavily weighted on the activity scale. Much of the drive is to get MORE – more posts, more readers, more connections, more Google juice, a bigger name, a larger platform, etc. Not that any of those things are wrong in themselves – they are not – but when taken on with an intensity that doesn’t know how to rest, it starts to bump up against the law of diminishing returns.

Which is where I am now. Trying to learn how to work at a pace that leads to optimal productivity, not mere intensity. Seeking to be honest with my nature instead of running someone else’s race. And I really don’t know how that will work itself out day-to-day.

It’s good, I guess, to have a bias toward both thought and action. But how do we give full vent to drive without living in overdrive?

I guess it’s time to find out. Any advice?

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Networking on Purpose

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Twitter: @swoodruff

Charmed

It seems like just a few years ago that I was making my mind up about college.

This New England boy visited Vanderbilt, and utterly charmed by Nashville and the warm culture of the South, decided that a transplant 1,000 miles away was in order.

After 7 years in this adopted city, it was back to the hurried and harried North. But through major career changes, bringing up 5 boys with my (also Connecticut-born) wife, and many travels, I never forgot Nashville.

This week, I have come back “home” to attend BlissDom (thanks for the invite, Alli!), this time introducing 2 of my older boys to their first taste of the South. Their reaction to the warm smiles, easy converse, friendly service, and open-hearted people?

Charmed. In fact, they’re already threatening to stay behind instead of returning to New Jersey!

Yes, I may feel a bit like a fish out of water as one of the few representatives of male-dom at BlissDom. But this Yankee feels very much at home walking around the Vandy campus, eating southern cooking at Loveless Cafe, and re-learning to relax and smile and say “hi” to strangers for absolutely no reason.

Already, catching up with some dear friends from the past and watching my boys fall in love with the South has made the trip well worth it. Nashville, it’s a delight to be back.

Looking forward to some charming days. Maybe even some bliss!!

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Customers Walking Past You

I live in a small-ish town in northern NJ. We have a Main Street with a bunch of small shops, most of which don’t work very hard to pull me in.

And sometimes, I have no clue why I should care. The message or the offering aren’t clear, or perhaps the face of the store is just a confusing jumble.

I, and my wallet, keep on walking past.

While your business may not be in a retail zone, you surely have a “storefront” in the minds of customers. They look and they see…what? Something very clear, that they could turn or explain to a friend in 15 seconds? Or a jumble?

As my friend Carrie Wilkerson says, focus on just one thing.

Own a differentiating quality. Own a market niche. Own a word. Make your real or virtual storefront so clear that any passerby who needs what you have to offer knows exactly where to turn in.

Once upon a time, a General Store could thrive. Those days are over. If your brand is a general list of everything from A to Z, you lose.

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Networking on Purpose

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Twitter: @swoodruff

(image credit)

Leading Through a Stall

This week on LeadershipChat, we welcome guest author Steve McKee, who is going to lead us in a discussion about something most companies eventually go through – stalled growth.

Steve has recently written a book on that very subject (click cover to see on Amazon __>). Starting a fast-growing marketing agency from the ground up, then seeing it stall out after a few heady years, Steve experienced the phenomenon first-hand. And then his agency did some market research and found that non-linear growth patterns weren’t uncommon at all.

Uncomfortable, yes – but not uncommon!

Steve identifies 7 factors – three external, and four internal – that can lead to stalled growth (my co-host, Lisa Petrilli, lists them out in her blog post, titled How to Lead when Company Growth has Stalled). We’ll be talking about those during the Twitter chat tonight (Tuesday, Feb. 21, 8 pm ET – use the hashtag #LeadershipChat).

Encouragingly, Steve does not believe that stalled growth is the kiss of death. Here’s a money quote from the first chapter:

Hope to see at LeadershipChat tonight!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Networking on Purpose

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

George Lucas Announces Newest Social Media Platform: Hollowgram

Not wanting to be left behind the latest social media craze-du-jour, George Lucas has announced the first social platform allowing users to upload 3-D speaking holographic images of themselves.

Called “Hollowgram,” this ground-breaking site will allow hollow people everywhere to upload every detail of their lives in glorious 3-D. Lucas hopes to capitalize on all the momentum surrounding Pinterest, which enables posting of static, legacy, 2-D, lifeless stuff for others to waste time browsing using so-last-century technology.

“Look, we’ve all known since 1977, when the first Star Wars was released, that 3-D holographic imagery was the wave of the future. I’ve waited all this time – through IRC, bulletin boards, AOL, MySpace, Facebook, and Instagram – until the marketplace was ready. It was tough to see all these precursors, but Hollowgram – it’s our only hope to save social media,” said Lucas in an exclusive Q&A interview via Quora.

Hollowers, as users of the site will be called, will soon be able to download the Hollowgram app for iOS, Android, DOS, and Windows 95. A FAX version is in the works. Once installed, a user simply activates Hollowgram, and the fascinating details of their every action and word are streamed in real-time for others too hollow to follow.

Hollowgram will be ad-supported, with non-intrusive product placements carefully projected into the real-time imagery.

A visit to the BETA site showed the simplest and most elegant interface imaginable – one button that the user presses. Currently, the only hologram is of Princess Leia asking some old wizard for help, which plays over and over again. It actually looks like she’s in trouble. “But that’s part of the dramatic energy of our pending launch,” said Lucas. “What better storyline arc could we ask for than a social platform that helps defeat the evil empire? Which, of course, is Google+.”

Not to be outdone, Disney is preparing their own platform, code-named Goofi, which will allow users to share their own 2-hour full-featured animated cartoons with each other over dial-up service.

[disclaimer for the less-discerning - yes, this is a spoof. You can't download Hollowgram from the app store]

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Networking on Purpose

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Twitter: @swoodruff

Networking on Purpose (usually)

If you’re going to be successful, from a business perspective, you need to have purpose in your networking.

Simple but silly example: if you’re seeking to use the power of networks to grow your retail flower business in Missouri, it’s not likely that an investment of time building up a network of car mechanics in Sydney, Australia is going to be productive.

Network purposefully. Usually (caveat below!).

How can you use social networks to purposefully build business opportunities? Here are my “secrets”:

1. Show up. Strategically be present, at conferences and events and meetups and on-line, so that people can understand who you are and what you have to offer.

2. Connect with influential connectors in your domain. Not merely in the “we’re connected on LinkedIn” way, but build relationships over time. Don’t be shy about this. They’re connectors because they like to connect!

3. Bring potential clients, partners and other influencers along on your journey. Create a Linkedin group or a private Facebook group. Forward news articles and other resources. Connect people with other valuable people. Become the go-to person.

4. Occupy an empty space. There are countless market opportunities, in every conceivable domain, for curators, commentators, collaborators, connectors. You can build an entire career (I have) around finding something no-one else is doing, and filling that need.

5. Go deep with a handful. You can connect with 100,000 people on digital networks, but typically, the lion’s share of your business is going to flow from 5-10 key people with whom you have shared affinity and purpose. Concentrate on that handful, even as you build a broader network.

Don’t just network to accumulate follower numbers, or views, or ephemeral “influence” that comes from mass reach. A few people will make money from that. Most of us will grow business by having a focused purpose.

On the other hand, I freely and gladly admit that some of my networking is time is spent getting to know people with whom I don’t have some immediate or clear business purpose. Why? Because they are quality people, and when quality people band together, unexpected and unanticipated opportunities arise. I’ve seen this happen so many times that I now make significant investments of time in certain people and communities because I just know that in the long run, something great is going to come of it, for others and for myself. Call if faith, call it existentialism – I call it a fun adventure. We cannot predict what connections and open doors may happen indirectly through befriending and supporting people who may not be directly in our current business strike zone.

Even here, you’re networking with purpose. The purpose is discovery of new opportunities you can’t yet see or define.

So network with clear purpose, but also network with not-yet-clear purposes. If you purpose to be a helpful connector, you and others will surely benefit. And new purposes will become clear over time!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Is Your Sky Blue?

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Twitter: @swoodruff

Role Your Own

Manager. Associate Director. Senior Director. Vice President. The business world is full of titles, all nicely arranged for you in various hierarchies.

All waiting for you – compelling you – to fit in.

Architect. Engineer. Doctor. Writer. Teacher. Pre-packaged job descriptions, with pre-ordained responsibilities.

Pick one. That becomes your identity.

The legacy business world waits for you, with already-defined boxes and labels and roles. The structures are all there, if you want to sell your soul to fit into someone else’s plan for your life. Just step right up, into the machine.

Or, you can call a timeout. Who says this is your destiny? Do you HAVE to run someone else’s race? Can you define your own role?

Yes, you can.

We often operate under the false assumption that the work world, as historically understood, and as presented to us, is some immutable and fixed rule. Nobody consulted you when all these structures were built. And it’s likely they won’t ask for your input to change them. Organizations exist for themselves and their own goals, not for yours.

It may well be that, for a time, as your skills develop and your business acumen grows, you will find your career path inside a pre-existing organization with its titles and hierarchies and roles. I certainly did, and most of us do. But after a while, you realize that you’re a cog in a machine. If your work is to be built around you, then only one person can make that happen.

You.

Here’s the first step: stand back and question what you see. Realize that every organization, every role, was created and defined for some past need. It may not be appropriate for present (let alone future) needs, and it may not be designed to fulfill you and maximize your effectiveness.

Disengage your mind from every assumed work structure around you and say, “Maybe this or that is good. Or maybe it’s not. For me.”

Don’t start with the past. Don’t start with someone else’s present boxes. All of those assumed structures, titles, hierarchies, definitions, career tracks – they didn’t come from you, did they? They weren’t expressly designed for you, were they?

Start with your own declaration of independence. I’m going to role my own. Even if I have to work in someone else’s company for a season, I’m going to design my professional career around me, what I believe, and what I have to offer. Whatever that means.

Now the adventure can begin…!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Is Your Sky Blue?

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Twitter: @swoodruff

Is Your Sky Blue?

Why is the Dilbert comic strip so popular? One reason is because there seems to be a thousand kill switches on awesome in workplace (go ahead, click on the link. I’ll wait…).

It’s very likely that you have some major awesome locked up in your mind and heart and character and abilities – and, if you’re like most people in the workforce, it’s being inhibited more than expressed.

That, and the general economic instability, has forced many more people to look at traditional work within traditional organizations and ask, “Why am I doing this?”

Why, indeed! I came to that crossroads almost 6 years ago and decided to venture out on my dream of creating a business built around my awesome. Which is being the Connection Agent.

When I sit down in counselor mode with other entrepreneurs, small business leaders, or people in the midst of career change, I pretty quickly turn the conversation to my 2 “blue sky” questions. Because they reveal what is really going on in the DNA of the person, regardless of past titles and roles.

“What have you done that made you feel like you were right in your sweet spot?” and, “If you could do absolutely anything for a career, that lined up with your abilities and desires, what would it be?”

Often, there is a long pause – as if we struggle with permission to answer such questions! We’re not supposed to be able to pursue our ideals, right? That’s for the 0.001%. The rest of us need to just settle for what we get and make the best of it.

That’s a crock, people.

You gaze at the blue sky because it’s your mirror. And once you have a clear idea of who you really are and where you want to go, that’s when you make the most important decision of your professional life – to take control and begin moving in that direction. Your direction.

Not having a blue sky in front of you is like driving your car with no destination. The best GPS system in the world can’t get you to a non-existent end point.

Much of my work is with the pharmaceutical industry, where layoffs have been relentless for the past handful of years. While it’s painful to see, I am also convinced that a massive amount of undeveloped talent is being unleashed. I talk to a lot of these folks, and when the corporate shackles begin to fall away, a new freedom arises – the permission to dream. The end point is allowed to shift from the next rung of the corporate ladder, to something much more important.

I’m no naive idealist – I know that it can take years to turn blue sky visions into reality (I’ll tell you my story sometime). But here’s the memo – no-one else is going to do it for you. You can work for someone else’s agenda, or you can pursue your own direction – that direction where you can make your unique contribution to the world. It may be inside a company, it maybe building your own company, it may be on your own – the barriers to entry have never been lower and the tools for business-building have never been greater.

There’s a reason I go to conferences like SOBCon and, this year, Blissdom*. The people that organize these events are blue-sky dreamers and practical builders, who attract other like-minded souls into supportive communities. Entrepreneurs – doers – good people – gather, and blue sky together, and make things happen. If you want to map out your own future, you need to be around others who will inspire and support you along the way.

*(I’m just hoping I can survive the hormonal imbalance at Blissdom – the XY chromosome delegates will apparently be vastly outnumbered!)

Hope to see you soon – maybe with a cup of coffee and a blue sky overhead!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Are You Having A Nice Conflict?

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Are You Having A Nice Conflict?

For a long while, I held off buying a much-desired iPad2 – I finally gave in over the Christmas holidays and bought one. I also held off on becoming an e-reader until that time – and now, I’m glad to say, I have finally read my first book cover-to-cover on a tablet! What can I say – sometimes I break with the past slowwwwly…

The book: Have A Nice Conflict, put out by Jossey-Bass. Disclosure: this group has also stepped up to be a sponsor for LeadershipChat last week, in our chat with Angela Maiers, and also this coming Tuesday, when the smart team of HANC thinkers will be our guest hosts.

The book is a relatively quick read. It is of the business parable genre, where a story unfolds with various fictional characters to explain and illustrate the themes. Now, business parables are not my favorite writing mode, but this one is reasonably well-written. It’s just a wee bit slow out of the blocks, but once you arrive on the stage with Mac and the Red, Green, and Blue lights – well, things start to really fall into place. I won’t say that the lights come on, because that would be a bad pun. So I won’t say it. But they do.

One big plus – toward the back of the book, once the parable is over, you get a nice overview of the academic foundations of the theory.

The thesis of Have A Nice Conflict – and a component of the SDI (Strength Deployment Inventory), which is a related assessment – is that we have different motivational “styles”, if you will, that come into play when we approach (or experience) conflict. After taking the SDI and reading the book, I can definitely affirm that there’s some solid stuff here (I’m a “Hub,” by the way, if you’re interested).

Conflict is a huge, somewhat hidden cost to businesses everywhere, and a major challenge for leaders. So we’re going to discuss it this coming Tuesday night (February 14th) on #LeadershipChat. Valentine’s Day is a great time to learn to avoid or manage conflict, right? :>}

Join me, my co-host Lisa Petrilli, the HANC team, and a bunch of other smarties worldwide at 8 pm ET for an enlightening Twitter chat. Just use the hashtag #LeadershipChat (you’ll also see the hashtag #NiceConflict because our guests are also our sponsors this coming week).

Also, be sure to follow LeadershipChat on Facebook!

Additional disclosure: Personal Strengths is a recommendation partner of mine. If you use their assessment/consulting services as a direct result of my personal business matchmaking recommendation, they gladly pay me a referral fee. I receive no affiliate payments for book sales.

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Passion Matters

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Passion Matters

When I think of Angela Maiers, I think of one word. Passion.

She’s a passionate educator. A passionate blogger. And, this Tuesday night (Feb 7th) on LeadershipChat, Angela will be talking about a core passion of hers. #YouMatter.

Simply put, YouMatter is Angela’s summary of a conviction deep in her DNA – that a sense of significance is central to our well-being and growth.

Since it’s really not possible to replicate Angela’s passion in a second-hand blog post, I’d urge you to watch this video – or if you can’t afford the 20 minutes to watch, listen to it in the background as you (try to) do other things.

There’s a lot to chew on here for leaders and aspiring leaders. The thing is, people will forgive a lot of mistakes. But if they don’t sense that they are valued contributors, they’ll find greener pastures elsewhere (see my co-host Lisa Petrilli‘s perspective here!). I’ve been in settings where YouDon’tMatter. Should have packed up and left more quickly than I did!

LeadershipChat is a weekly Twitter discussion where smart minds come to share and learn – and this week, we are honored to have our first corporate sponsor. The fine folks who authored the new book Have a Nice Conflict (Tim Scudder, Michael Patterson and Kent Mitchell) will be joining us at Leadership Chat this week and next as chat sponors! They’ve written a very interesting road map for better understanding and navigating conflict, and for using this knowledge to be a more effective and successful leader. Check it out and buy your copy.

Also, be sure to follow LeadershipChat on Facebook!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Caribbean Connections

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Caribbean Connections

Ever heard of Digicel? Yeah, me neither – until a few weeks ago. When my eyeballs were saturated with their branding.

Upon landing in Haiti, I was surrounded, not only by a sea of people, but by an ocean of red Digicel signs. They are a company run by an Irish entrepreneur, who targeted Jamaica and other Caribbean islands (and has now expanded outward). You will look in vain to find much reference to AT&T, Verizon, and Sprint in Haiti. But you can hardly look anywhere without seeing Digicel branding. Day or night.

Digicel painted on walls. Digicel T-shirts. Digicel sun-umbrellas lining almost every street. I saw red all week.

While we, here in the first-world, have now turned to on-line/social as the new ubiquitous, Digicel knows its market. Ubiquitous is being on every wall, every sign, every visual. It may seem old-school, but it works. There are a couple of other cell providers in Haiti, but after a week there, only one stands out. Digicel.

One of my reference points for a mission house we went to several times was a couple of Digicel signs painted on a seawall. There was no escaping their presence.

And, even in the poorest of countries, cellphones are becoming common currency. When we ran a generator to power a circular saw, the workers plugged their phones in to recharge. Having money to buy new minutes was a big deal. Clearly, Digicel has latched onto a money-making service, even in the poorest of environments. A lesson for us all, when we think there is a lack of opportunity.

I’m sure there are many other brands operating in Haiti and the surrounding islands. But the major one I’ll always connect with Haiti is Digicel. I don’t know if I’ve seen such saturation before. Not bad for a company I’d never heard of!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Out of my Comfort Zone

>> Not All Business is Good Business

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Out of my Comfort Zone: Haiti

As many of you know, I recently went on a mission trip to Haiti (small team from my local church). My role was to help one of my long-time friends with a building project – topping off the walls of a partially-constructed church building and putting up a roof on it.

The trip was an amazing privilege, and the whole adventure was WAY outside my comfort zone! Nonetheless, it was a fulfilling and eye-opening experience.

I thought I’d share some of the pictures I took of the country, its people, and the project. Here is the photo set on Flickr. If you scroll through, you’ll see the captions; you can also view it in slideshow mode.

Pictures, and words, can’t do justice to the experience. But maybe they’ll give you a glimpse of a nation and a people far more in need than we are here in the “first world”.

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Not All Business is Good Business

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Are You Getting Ahead?

This week on LeadershipChat (on Twitter, 8 pm ET Tuesday nights), we welcome Joel Garfinkle, author of the recent book Getting Ahead: three steps to take your career to the next level (Amazon link).

This book introduces Joel’s PVI-model of advancing your career; (1) Actively promote yourself as an asset and valuable person inside the organization (perception), (2) Increase your visibility to gain others’ recognition and appreciation for your efforts and (3) Become a person of influence who makes key decisions inside the organization. Our focus during Tuesday’s chat will be on Influence.

As a taste of what’s inside the book, Joel talks here about the influence Vince Lombardi had on the losing Green Bay Packers when he took over as coach in 1959:

“Just as Coach Lombardi was able to overcome his own obscurity to turn a downtrodden franchise into one of the best football teams of all time, you, too, can transform your role and initiate your impact. You can set the right tone, establish commitment, create buy-in, and influence change. An organization’s true leaders are the individuals who leverage their influence to make change. The key is being committed to excellence. Vince Lombardi didn’t stand for just being good – and neither should you. The next level in your success is possible, but you must be willing to take the leap, assume the risks, and have courage. You must be ready to make your impact known by being the influential person you are capable of being.” (p. 188)

One of Joel’s interesting theses in the book is that it is not enough to demonstrate performance – you must also actively manage your PVI. How people perceive you, how visible you are in the organization – these are all strategic elements in advancement.

So, join me and my lovely co-host, Lisa Petrilli, as we welcome Joel as our guest on Tuesday, January 31st. Perhaps a few gems shared about exercising influence will help you in Getting Ahead in your career!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Not All Business is Good Business

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Search My World with Google – so what?

So, Google has now introduced a new feature in search, whereby you not only search the public web, but can view results from your Google+ network.

Good on ‘em. I hope they keep experimenting, keep evolving. Some stuff Google has tried has failed; other approaches have taken off. Google’s DNA has this feature: no status quo. Push forward.

This new feature  will stick if it provides long-term value. If not, they can just turn it off (and you do have a show/hide switch to toggle if you wish).

People may be tempted to moan that Google is monkeying with their main “search” brand by introducing personal results. But Google isn’t primarily a search engine anymore. They’re an information, aggregation, communication, and experimentation company.

Keep pushing the envelope, Google.

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Not All Business is Good Business

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Just Bring Great People Together

I was having a lively phone conversation yesterday with Alli Worthington, the force-of-nature behind Blissdom and too many other things to list.

Her philosophy behind the Blissdom conference? To paraphrase: We just bring great people together and see what happens. Not that there isn’t structure and clear direction – there is – but there’s also an existential element of anticipated goodness that can’t be predefined.

Huh. In fact, it’s a business model I seek to practice, but I never quite heard it put that way before. It doesn’t sound like a business model, does it? But what it is is creating an opportunity-generating and entrepreneur-encouraging environment. And there’s a lot of potential business in that!

Then, for LeadershipChat last night, we enjoyed having Carrie Wilkerson (The Barefoot Executive) as our guest host (<—book review at link). Carrie, who encourages people to start their own businesses (the best job security we’ll know!), was giving a lot of helpful advice to the people who gather at the Tuesday night LeadershipChat – which gathering, it struck me afresh, has a very similar philosophy. We just bring great people together and see what happens.

So, as you think about your own business, and your opportunities, I have a fresh line of thought for you. Can you be a tribe-builder? Can you bring great people together and help create a fertile environment for business growth? Can you look past the idea of some company providing a growth vector for you, and begin to till your own land in order to make new things happen for you and others?

I sure plan to live that way!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Not All Business is Good Business

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Be Your Own Boss, Barefoot-style!

For quite some time, I’ve interacted with Carrie Wilkerson (The Barefoot Executive) on-line, and it’s our privilege to welcome Carrie this week as a guest host on LeadershipChat (did you know that LeadershipChat is now on Facebook? <—Join us there to extend the conversation!).

Carrie has recently released a book called, not surprisingly, The Barefoot Executive (Amazon link), and it’s a winner. Of course, part of the reason I loved this book so much is that we’re both on the same wavelength, desiring to see more people find professional fulfillment by starting a business and becoming their own boss.

Another thing that I appreciate about this book is its straightforward simplicity. The chapters are brief, to the point, and include practical examples (plus transcripts of video lessons that are also available on-line). Carrie has a cheerleader personality, and her encouragement shines through in the book, but there is also a very realistic, step-by-step approach being advocated. Nice combination.

My video review of The Barefoot Executive is below:

Carrie has plenty to share with us on Tuesday night, January 10 (8 pm ET) – just hop onto Twitter and follow the #LeadershipChat hashtag (hint: it’s easier when you use a chat client like Tweetchat.com). Join me,  my lovely and talented co-host Lisa Petrilli, and a whole host of smart and engaging people as we discuss the topic of Being Your Own Boss. Look forward to seeing you then!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Who Are Your Influencers?

>> Not All Business is Good Business

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Who Are Your Influencers?

I’m a solopreneur. But I’m never alone. Why? My influencers – one of the great benefits of social networks.

Yesterday – as I have done regularly in the past – I had a question about one of my business approaches. I was able to reach out to a handful of trusted advisers – quality people like Tom Martin, Jay Baer, Greg Hartle, Tom Clifford, and others – and immediately get very valuable feedback. They’re part of my brain trust (which also includes many women, by the way – wonderful collaborators like Lisa Petrilli, Meghan Biro, Jane Chin, Jeanne Male, and more).

These are people that help me get smarter and gain clarity. Friends with whom there is a history of shared perspectives and collaboration. Friends. And they all know the door swings both ways.

You’re undoubtedly a smart person. But you’re much smarter with a brain trust – an inner circle of informal advisers who are not mere avatars or Klout superstars. These are the influencers that matter.

You can use social networks to build an audience. That has value. But where is your greatest value going to be? That’s right – the handful of fellow travelers who are on the same path as you, picking  you up when you stumble and sharing the vistas together.

Who are your influencers? And who counts you as a valued friend and collaborator? Build your inner circle and the rest will take care of itself. Trust me on this one.

(Image credit)

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Not All Business is Good Business

>> Go With What You’ve Got

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Not All Business is Good Business

I don’t remember where or when I first heard it, but that phrase has stuck with me like white on rice: Not all business is good business.

Some projects that seem to promise high revenue may (in reality) equal low profit – or a loss. Some work is, if you step back and be objective (closing your ears to the siren song of the dollars), outside your sweet spot, or beyond your current capacity. And some clients aren’t worth the trouble – they create for more chaos than benefit. Been there?

Your company and that piece of business – it’s not always a match. Do you have the courage to say “not all business is good business” – and act on it?

During a recent Brand Therapy session, this truth came home in a big way. While one of the main outputs of Brand Therapy with Steve session is clarity on your Offering, your Message, your go-to-market Analogy, and your company Story, what we’re doing in the process is identifying your professional DNA. Inevitably, what that means is that, in the privacy of the therapy session, we open up the questions that usually cannot be asked publicly – questions about future direction, client successes and failures, aspirations, culture, staff makeup, revenue flow – those things that sometimes require an outside voice and perspective.

In this session, it quickly became clear that there was a certain type of target company – those of a particular size and corporate culture – that were a great fit for this provider’s services (and business approach). But there was this constant pressure to chase all kinds of potential clients, even when there was a grating sense that this business might not be worth the invested effort. You know that pressure, right?

It takes courage to say, “This is who we are, and therefore THAT kind of client/business is a mis-match. Instead, we’re going to pursue THIS.”

Let’s face it – every consultant and company feels the pressure of generating revenue and cash flow, and we are often tempted to take on work that we know, in our gut, isn’t really the best. Over time, our identity and message can become muddled and obscured – instead of bending our efforts to pursue GOOD business with a very clear and compelling identity and message, we become…serial offenders of our own professional DNA.

Not all business is good business. So – who ARE you, and what is good business for you? Let me know if you need a day of Brand Therapy with an expert who knows the right questions to ask!

——————

Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Social Business is Not Enough

>> Go With What You’ve Got

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

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