The One Indispensable Ingredient for Success

Initiative.

Show me a person with limited abilities and experience, but the willingness and drive to take prolonged action, and I’ll show you an eventual success.

On the other hand, show me someone with immense talent, stellar education, and little initiative, and I’ll show you a coulda-been.

Initiative is the great un-equalizer.

Initiative isn’t the only thing you need. But without it, you’re adrift.

Make it happen.

One Great Idea

small_4728884645All you need is one great idea.

Well, maybe that’s not ALL you need. You need to be able to execute on that idea. And, you need a network of resources and supporters to help you along the way.

But, if you want to be a successful entrepreneur, it starts with a great idea. A way to meet an unaddressed need. A product nobody’s produced yet. A role as a new intermediary.

And you don’t have to be a fountain of dozens of business ideas. You just need one.

An idea + courage + a great network is a wonderful formula for success.

What’s your idea?

photo credit: diegodiazphotography via photopin cc

Meaningless Marketing

{Note: I am now blogging at my brand-spanking-new site, SteveWoodruff.com. Just click here to subscribe to the new feed. Bonus - you can also sign up at the same time for my astonishingly brief  yet brilliant e-newsletter, Clarity Blend (see sample), and when you sign up, you’ll get a free download of my helpful new e-book, Make Yourself Clear: Six Steps to De-fogging Your Direction and Your Message.}

If your company name and tagline could mean a whole bunch of different things to a whole bunch of different people, it’s meaningless.

  • Global Technical Solutions - Where Technology Drives Customer Value. Meaningless.
  • Dwilgoq - It’s on!! Meaningless.
  • The Robert Higgins Group - We mean business. Meaningless.

In the FogTake a stand! You can’t do everything for everyone, so define your niche and project a clear message. Get out of the fog.

I do realize that it is a challenge in this URL-crowded era to find a unique name. But at least try to have a descriptor – a verbal business card – that tells us what you’re about.

I interacted this week with Marc Pitman. His title: The Fundraising Coach. The summary he gives of himself on Google+: Committed to making it ridiculously easy for people to find fundraising training.

Bingo. I know EXACTLY where to put Marc in the universe of suppliers. But if, instead, his title was: The Business Coach - well, then I’d be unable to place him in memory. If his verbal business card was: I help people find what they need to succeed - despite the cute rhyme, he’d be another MBE (meaningless business entity).

It may help you in business to have your MBA. But if you’re working on your MBE, you’re making life far more difficult than it should be – for your customers, and ultimately, for you. You need to Claim Your Market[place].

If you think you’ve got a case of MBE, let’s talk. Maybe a dose of Clarity Therapy is just what you need to get more meaningful.

Ping me at: steve at stevewoodruff dot com.

photo credit: VinothChandar via photopin cc

ROS – Return on SOBCon

I’ll be Chicago again this May to attend my fourth SOBCon conference. If you haven’t gone before, and if you’re a high-quality, collaborative, smart, pay-it-forward person, I hope you’ll join us.

Why the italics above? Because that’s what I think about when I contemplate SOBCon. The incredible people I’ve met – people who’ve become long-term friends and collaborators.

People like:

  • Lisa Petrilli – with whom I co-launched LeadershipChat after we met at SOBCon and began our years of brainstorming and collaborating. She is a dear friend.
  • Sean McGinnis – with whom I had lunch and immediately built a deep bond that continues to this day.
  • Justin McCullough – a spur-of-the-moment branding discussion (including Drew McLellan) during a SOBCon social gathering led to valuable ongoing back-and-forth over recent years.
  • Carol Roth - who greeted me with a bright smile at the evening event kicking off the meeting and has remained a valued colleague ever since (& congrats on the big news this week, Carol!)
  • Anthony Iannarino – a rock of friendship and encouragement since the day we met in the room at SOBCon several years back.

Yes, the content and discussions at SOBCon are valuable. But what stands out to me is the people who come together to learn, and grow, and challenge one another. People I now interact with on a regular basis, such as Lisa DiomedeBecky McCraySheila ScarboroughShashi BellamkondaAmber ClevelandMolly Cantrell-KraigMarla SchulmanJustin LevyDarrell DeRochierPhil GerbyshakLiz MarshallSarah RobinsonBrian MoranJesse PetersenChris Brogan, Jon Swanson, Alli Worthington, Angela Maiers, Lou Imbriano, Judy Martin, Geoff Livingston, Tim Sanders, Darrell Derochier, Fred McClimans, Danielle Smith, Chris Garrett … and undoubtedly others I’m failing to bring to mind at the moment.

Special thanks, of course, to Terry “Starbucker” St. Marie and Liz Strauss for putting on this labor of love each year. They are the heart and soul of SOBCon.

You want return on investment? Just look a the list above. All high-quality, collaborative, smart, pay-it-forward people.

SOBCon is not merely a conference. It’s like a family of networking professionals. If you’ve not had a chance to go – put it on your calendar!

The Lazy Social Networker

AppleOrchard

{Note: I am now blogging at my brand-spanking-new site, SteveWoodruff.com. Just click here to subscribe to the new feed. Bonus - you can also sign up at the same time for my astonishingly brief  yet brilliant e-newsletter, Clarity Blend (see sample), and when you sign up, you’ll get a free download of my helpful new e-book, Make Yourself Clear: Six Steps to De-fogging Your Direction and Your Message.}

The lazy social networker opens a Twitter account, throws up a few inspirational tweets and a bunch of RTs, and expects the world to roll out a red carpet and hand over an Oscar for Best Performance. This year.

The lazy social networker buys into the notion that more hashtags will mean more followers, which will mean a bigger reputation, which will somehow lead to more fame and riches. Quickly.

The lazy social networker follows all the advice about writing blogs with Top 10 lists and newsjacking topics, contributing to the tsunami of noise without producing any valuable signal.

The lazy social networker then gives up when it doesn’t “work.” Little effort did not produce the anticipated big return.

Be prepared to spread a lot of useful seed, in the form of thoughtful content. Be prepared to water that effort with purposeful and caring relationship-cultivation. Be prepared to rinse and repeat for the long haul, and experience the outflow of a lot of effort with, perhaps, a good bit less return than you ever anticipated.

In other words, be prepared to work. Just like every other worthy endeavor. There may be a lot of effort with little return – for a season.

That’s how agriculture works. That’s how business works. That’s how life works.

The lazy social networker will fade off. As for you, be in it for the long haul. You’re building relationships and adding value, not grasping at some cheap short-term applause.

You’re growing an orchard, not inflating a balloon. The fruit comes in abundance — over time.

The Now and the Not Yet

One of the great mysteries in this drama called life is the tension between the Now and the Not Yet.

There are times when we need to act now, and delay means a loss of opportunity. It may even display cowardice. Yet there are other aspects of our life that are on long simmer – we’re made for this, but…not yet.

It’s tricky, on a given day, month, year, or decade, to know what is now, and what is not yet. When do we seize the day, and when do we need more seasoning in our own character and experience?

As parents, we yearn for our kids to get their act together and be gold-medal human beings by the time they reach 20. But people – especially young people – don’t often seem to follow our script. The long haul of the not yet is the constant (sometimes painful) companion of everyone who joins the adventure of shaping a new generation.

Several things are coalescing in my life right now that lead me to believe that it’s time. For instance, I’ve known since my late teens that I was destined to write books. Yet only now, in my 50′s, do I feel like I’ve developed the message and the “voice” and the direction and the platform to start long-form writing. That doesn’t mean I haven’t been thinking and writing and learning all along – I have – but there was a not-yet doorstop in my soul for decades as I slowly developed.

Some, however, end up successfully launching businesses or books or speaking careers or multimedia fame in their 20′s. The now came early. How can you program (or predict) all that?

You can’t. But sometimes we can help other people decide between the now and the not yet by providing an objective voice. Don’t underestimate the importance of a pointed encouragement forward, or a cautious word of wisdom to wait.

I’ve got no answers – just that we have to be ready for now each day, and be patient about the not yet even when it seems to make no sense to wait.

How do you live with this tension?

Training to Communicate

Anyone that knows me well knows that I have a passion for writing – in fact, it’s really a passion for all things communication (including speaking, video, social media, etc.). As a blogger, I traffic in a lot of written material. Much of what I see is, quite frankly, pretty amateurish.

ID-10087526Writing clearly and succinctly is crucial to work effectiveness. And it’s a rarely-trained skill. It doesn’t matter what position people occupy in their profession. Everyone from the newly-hired salesperson to the CEO needs to sharpen communication skills, if they want to be viewed as professionals (see this recent post by Dave Kerpen).

If people are spending an average of 28% of their time dealing with e-mail - then just improving that one area of business writing can return a lot of potential productivity gains!

In the past month, I’ve sat down with a couple of great providers who do corporate training on communications/writing skills. I found myself nodding so vigorously during discussions that it’s a wonder I didn’t end up at the chiropractor’s office! As I underscore in my Vendor/Project Success workshops, the basic principles of project and vendor management will be used in all future career areas – just like learning to drive a car, it’s an “evergreen” skill set. Writing and communicating clearly? –even more so.

Clear communications lead to clear actions. Foggy communications lead to misunderstandings, back-and-forth clarifications, and frustration.

Let’s train ourselves and our people how to effectively move thoughts to the keyboard and beyond (and if you need a communications training vendor/provider recommendation, just let me know – steve [at] connectionagent dot com). It can never be wrong to sharpen this skill!

10 steps to successful business writing jack e-appleman-paperback-cover-artAlso, here’s a book recommendation for you. 10 Steps to Successful Business Writing* (by Jack Appleman) is a compact, simple-to-absorb volume that gives practical, step-by-step advice on how to write more clearly.

The opening paragraph in the introduction says it all:

Successful business writing starts with simplicity. The beauty of simplicity is that it can produce results faster.

With chapters like Know Where You’re Taking Your Readers; Be Explicit, Clear, and Concise; Grab Your Readers’ Attention; and Master The Documents You Use Most Often; this book dives immediately into straightforward advice with plenty of practical application.

I’ve spent a good bit of time with Jack lately (we have a common bond in the realms of clarity and training!), and he has shared with me how he can also partner with corporations and provide valuable training for employees. If you’re interested in Jack’s services, let me know and I’ll make the connection.

*Amazon affiliate link

Image: FreeDigitalPhotos.net

Postscript: Just saw this nice summary about how to write effective e-mails that people won’t ignore, by Bryan Garner via HBR blog.

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