If you want to succeed (long-term) as a leader, as a business, as a consultant – really, as a person – then there’s one thing you absolutely need to have. One huge advantage. And it’s something that we can ALL acquire. Clear vision.

It can be a process getting to 20/20 clarity – sometimes, a lot of “doing” is what gets you to better “seeing” – but when you know who you are, what you want, what your core competencies are, what your differentiator(s) are, and how to express all that – you’re way ahead of the game.

I have pathetic uncorrected vision – my glasses have always been pretty thick (yes, I still have Lasik envy – maybe someday…). Without clear sight I won’t recognize obstacles, or see opportunities; I’ll just bump into stuff. Have you seen a lot of businesses that behave like that? I have. They’re not on a well-defined course because the destination isn’t clear, nor is the pathway to get there.

Success starts with clear vision at the top – leaders who know what rabbit trails to avoid because they can see the destination, and they have a reasonably clear roadmap.

For quite some time, Kodak had a well-defined place in the market, and a successful business model. But when digital began to upend the need for film, it soon became evident that this company did not have a clear vision of how to re-make itself, how to navigate in a rapidly-evolving world that was doing a complete market makeover. Or, as discussed in last week’s chat, there’s Yahoo. What’s their vision? Does anyone know?

On the other end of the size scale, I see someone newly-laid-off from a client company who has hung out his/her shingle as a consultant, without a single differentiating anything in the company message. “We just do the usual stuff, so hire us” might as well be the company motto.

Will Work For Food may get you a little cash flow for a while. But a far clearer understanding of what you will work for – and why – is the ultimate competitive advantage.

Join us tonight (May 22nd) at 8 pm ET as we discuss Clarity in Leadership during #LeadershipChat on Twitter. Be sure you give a good read to the prep post written by my talented co-host, Lisa Petrilli, Every Leader’s Achilles Heel (great image on the blog post, btw!). We look forward to an enlightening conversation during The Fastest Hour on the Internet.

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Seeing 20/20 in 3-D

>> LeadershipChat: Transitions (yes, we are winding down LeadershipChat after this month!)

In my DM column I saw Liz Marshall and Terry Starbucker. Yep, there was a story.

You see, I met Terry in our early days of blogging – probably 2008, at the famous Blogger Social ’08. Our friendship had little to do with my business at the time (which was and still is focused on pharma), but we were both blogging on marketing and business topics, and we hit it off.

In 2009, I made my only appearance at SXSW, mainly to chaperone my oldest son, who was interested in film (and, hey, what’s not to like about a father-son adventure to Austin?). Being disillusioned with a lot of the panels, I spent a fair amount of time in the Blogger Lounge, where, serendipitously, I ended up at the same table with Liz Strauss. We hit it off, too.

Terry and Liz insisted that I come to this rather small conference in Chicago called SOBCon the next year. It wasn’t in my pharma sweet spot, but I was still trying to find my place in the marketing/social media/entrepreneur world as well, and I liked the idea of a more intimate gathering of status-quo-breakers. So I went.

There I met Lisa Petrilli, also visible in my HootSuite columns today. And, Anthony Iannarino, Danielle Smith, Sean McGinnis, Angela Maiers – all visible front-and-center this morning on Twtiter, all met for the first time at a SOBCon event (2010 or 2011). Because LeadershipChat was born out of a collaboration between Lisa Petrilli and me that started at SOBCon, a whole other fleet of close connections has also been developed. And as I expand out of pharma into a new endeavor, it’s people like Carol Roth and Greg Hartle and Lou Imbriano and Jeannie Waters and Liz Marshall and Sara Goodman and Jesse Petersen and Becky McCray and Alli Worthington and Fred McClimans and Brandie McCallum and Sam Fiorella and Meghan Biro and Patty Azarello and Jeff Shuey and Phil Gerbyshak and many others who are my supporters, and cheerleaders, and brain trust.

All of this grew out of LeadershipChat and SOBCon.

Which grew out of becoming friends with Liz and Terry.

Which leads to the moral of the story. Make great quality connections, cultivate those relationships, and be ready.

It may seem a bit like a pinball game at times, but you cannot and will not lose when you make friends with great people!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Be Narrow-Minded

>> Seeing 20/20 in 3-D

The slow drift toward unclear vision often goes unrecognized until someone fits us with a new pair of lenses.

The fact is, clear vision is not an option. Whatever other investment I may forego, I will always spend the necessary funds to see clearly – because that is foundational to everything I must do! Amazingly, however, few of your competitors will do so. That’s why clarity can become your strategic advantage.

When I work with you on a Clarity Therapy session, we’re looking for a 20/20 vision for you or your company. We’re interested, not merely in creating a tagline, but in discovering your purpose.

If you’re going to differentiate yourself in the marketplace, you need to have a crystal-clear message and identity. This unfolds in a 3-D process:

• DNA – during the first part of Clarity Therapy, which involves a lot of free-flowing Q&A, we’re digging deep to find your professional DNA – uncovering your drives, your gifts, your strengths, your dreams.
• Direction – next, we explore options, figuring out ways that your differentiating individual/company qualities could optimally succeed in the marketplace.
• Distillation – finally, we take all these themes and condense them down to 4 elements of expression to position you in the minds of customers: Offering, Message, Story, Analogy.

In less than a day, you’re seeing 20/20. In 3-D. You’re not throwing a bunch of stuff against the wall to see what sticks (what’s the ROI of that??). You’re taking charge with a roadmap that’s clear.

It’s a great way to win in business!

___________

Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Be Narrow-Minded

>> You at the Crossroads

There is the dictionary definition of a word or phrase. Then, there is the meaning and significance embedded in our minds, which is attached to an (accurate or not) personal definition, past experiences, images, people, issues, etc.

These meanings may have quite a bit of emotional freight, or conceptual misunderstanding, attached to them. So in dealing with project management, NEVER assume that everyone understands words the same way. Define. Discuss. Put it in writing. Do not leave it in the verbal ether, and discover 3 weeks down the road that even though it sounded like there was agreement when words were spoken – there clearly wasn’t (as the project begins to go off the rails).

We all want to assume that people think the way we do, and know what we mean. But if you sit 5 people down in a room and throw out a word or phrase, you may be the surprised at the variety of meanings – and reactions – that come back.

Over lunch with my boys this past Sunday, I threw out a hot-button word in our society and we had a rich discussion around what it does and doesn’t mean. The hardest part isn’t the ability to go to Dictionary.com and look up an explanation. And while there is a skill and art form to applying logic, that also isn’t the most difficult element (as important as it is). The real challenge is the emotional intelligence to grasp that words can have meaning way beyond those aspects of sheer accuracy.

Some words set off a cascade of reactions because of the baggage that travels with them. Miscommunication can result even when we think we’re being clear. And one of the dangers of social media is that we’re forced to use a paucity of words, often without supporting context. Throw in a polarizing political climate and the mix can be quite volatile.

I love the communication that is enabled through digital networks, though not as much as the face-to-face version. But sometimes, I fear that when we think we’re playing Words With Friends, we forget that we are using Words With Baggage.

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Be Narrow-Minded

>> You at the Crossroads

How is this handled? What are the upsides, the downsides, and the pitfalls of leadership transitions? That will be our topic of discussion for LeadershipChat this week.

In and of themselves, transitions are neither inherently good nor evil. They’re simply a fact of life. The reasons for them, and the way they are handled, make the difference between a positive and negative experience. Sudden transitions due to scandal or sub-par performance can rock the boat temporarily, but may lead to a better future in time. A well-planned and orchestrated succession of power is always the ideal, but even that doesn’t guarantee success. Let’s talk about the successes and failures we’ve seen, and the lessons learned.

—————

This topic of Transitions is timely for another reason. Lisa Petrilli and I launched LeadershipChat in October 2010, as a collaborative venture to build community, create discussion around leadership issues, and see how we could use the (then emerging) Twitter chat format to expand our networks. It has been a labor of love, and, by all accounts, a great success; the relationships spawned between members of the LeadershipChat community have been a source of wonder and joy.

However, in recent months, it has become clear to both of us that our professional lives are evolving in ways that make it impossible to continue hosting a weekly chat. Therefore, at the end of this month (May 2012), we’re going to wind down LeadershipChat. Lisa and I both began to wonder this year if LC had served its purpose. Over dinner in Chicago recently, we talked about how our decision to start up LC was conscious and purpose-full, and that at some point between, say, the next 8 minutes and 80 years, we were going to need to make a conscious decision about its continuance. Within 8 minutes of further discussion, we smiled knowingly at each other. It was time to retire LeadershipChat and move on to other endeavors.

So, after this week, there will be 2 more Tuesday night editions of LeadershipChat. The finale, on May 29th, we’ll call Graduation Day. We’ve chatted a lot, but as we all know, there’s a lot of “doing” ahead of us! We are grateful for the many who have supported this endeavor and participated so enthusiastically in LeadershipChat over the months. And I, in particular, am grateful for Lisa Petrilli, and the strong friendship we’ve established through this joint venture. A large amount of work behind the scenes has gone into orchestrating LeadershipChat, and I can’t imagine a more wonderful partner than Lisa (even though we’ve only seen each other IRL a total of 3 times!)

See you Tuesday night, May 15th at 8 pm ET, for The Fastest Hour on the Internet – LeadershipChat!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Chicago-style Leadership

>> I Went to SOBCon 2012 And All I Got Was…

The fog of information overload in the minds of customers, the greyness of unclear positioning, the vaguely familiar sounding competitive bullet points – all of it adds up to being easily forgotten when the opportunity is at hand. Business Mist means Business Missed.

A lot of dollars and time can be spent marketing and advertising, but if the message is unclear, the investment is futile.

Instead, we need to create this for our customers:

Whatever else you do, this should be first. Without clarity, you miss opportunities. Clear enough?

___________

Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Be Narrow-Minded

>> You at the Crossroads

I’m talking about narrow-mindedness. Specifically, I mean that you should relentlessly optimize your market definition. Get a clear focus. Aim for the smallest of targets.

To put it in the words of a very helpful article by Tom Searcy in Inc. magazine: Don’t define your competitive advantage by your competitors. Define your distinction by your customers.

(go ahead – click the link and read the article. It’ll be your best read all day.)

Or, #9 in Seth Godin’s very insightful 21 points (blog post: How To Make Money Online): Obsessively specialize. No niche is too small if it’s yours.

(go ahead – click the link and read the article. It’ll be a tie for your best read all day.)

When we start or seek to grow a business, we often try to define ourselves in relation to our competition. Big mistake. One of the cornerstones of the Clarity Therapy approach is that you/your company has something very unique to offer. That needs to be front-and-center. Not everybody’s else’s bullet points.

In business, the broad-minded lose. They are lost in the fog of an unclear identity and message. Don’t be that guy. Get narrow-minded!

___________

Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy

I thought I’d list out three discussion points for this week’s LeadershipChat based on things said in the Windy City at SOBCon.

1. “Relationships always trump results.” (from Gary Goldstein). Overall, I agree with this perspective – even if projects go awry, the relationships built are the biggest benefit in the long run. But, what about in leadership? Is this always the case; or sometimes, is it really all about the results?

2. “The act of leadership is fundamentally an act of love.” (from Steve Farber). Hmmmm…here’s what Steve means by this (link to podcast). What do you think?

3. “Having a clear purpose makes it easier to say, ‘No.’” (from Tim Sanders). One of the responsibilities – at times, burdens – of leadership, is decision-making. I agree with Tim that one of the most efficient ways to reach decisions is to be crystal-clear on overarching purpose. But that’s not always easy to maintain in the heat of the battle, yes?

Join us as we discuss these topics – just use the hashtag #LeadershipChat and jump right in (and if you were at SOBCon, we’d love to hear your perspectives on these points!)

See you tonight, May 8th at 8 pm ET, for The Fastest Hour on the Internet – LeadershipChat!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Leaders and their Flagrant Fouls

>> (alt) Leadership

Inspired

Encouraged. Again.

Deeper relationships. Again.

New perspective. Again.

Validated. Again.

A chance to brainstorm and dream and hug and laugh and figure stuff out with a bunch of smart, pay-it-forward entrepreneurs who don’t mind talking about things like purpose and failure and love.

If you were there, what did you get? Add your thoughts in the comments!

A few top-of-mind moments that impacted me most:

>>Tim Sanders (@SandersSays) talking about purpose in a way that helped me re-write my own mission statement (“My purpose is to help people and companies discover their identity and purpose, and to create new opportunities for people to thrive optimally in supportive networks.”)

>>Laura Fitton (@Pistachio) speaking so transparently about her near-death business experience with OneForty.

>>Steve Farber (@SteveFarber) recounting how making a personal contact opened up a whole new pinball effect of new opportunities in an unanticipated direction.

>>Brandie McCallum (@lttlewys) just being there so soon after a serious operation.

>>Les McKeown (@LesMcKeown) speaking. Doesn’t matter what he says. I want to download his accent (actually, his presentation was great fun!)

Some of the great folks I got to meet, or go much deeper with, this year included Phil Gerbyshak (he of the multi-colored glasses frames), Liz Marshall, Jeff Shuey, Sarah Robinson, Brian Moran (imagine what it was like with the latter four plus Carol Roth and me at one table – trouble!), Jesse Petersen, Xan Pearson, Kyle Akerman, Nick Kellet, Jane Boyd, Patrick Prothe (finally IRL – where’s my pager?), Aaron Biebert, Christian Gurney, and more that I can’t recall at the moment because of advancing age.

And, as always, it was wonderful to hang out with “old” pals like Sean McGinnis, Lisa Diomede, Anthony Iannarino, Cate Colgan, Becky McCray, Sheila Scarborough, Shashi Bellamkonda, Amber Cleveland, Molly Cantrell-Kraig, Marla Schulman, Justin Levy, Jeannie Walters, Darrell DeRochier, and many others – what a great crew.

This was my third SOBCon gathering in Chicago, and each time, it’s been like walking into a gold mine of great people full of energy and good will. Collaborations and friendships that have begun “in the room” at SOBCon endure, and grow, to this day. How did LeadershipChat begin? Through meeting Lisa Petrilli (@LisaPetrilli) two years ago at SOBCon.

Special thanks to Terry “Starbucker” St. Marie and Liz Strauss for putting on this labor of love each year. The Portland version is coming up later this year for those inclined to spend a few wonderful days of retreat in the great Northwest.

SOBCon is not merely a conference. It’s like family. If you’ve not had a chance to go – put it on your calendar!

(Ha! Just looked back on my blog from 2010 and realized I used the same title to review that year’s SOBCon! Here’s a few thoughts from 2011 as well).

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Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy

“You mean I don’t have to fit in to someone else’s box? I can role my own?” <—(if you haven’t read this blog post, please do so right now!)

Exactly.

It’s at this moment that my clients begin to look over the range of current and past work, current and past clients, potential opportunities….and realize that, actually, a lot of it doesn’t truly fit. It was work taken on for the sake of revenue, not because it fit into a clearly-articulated strategic direction.

And that needs to stop. Because you have a new starting point: This is me. This is where I’m going.

The beautiful thing is – once you have 20/20 vision about your professional DNA and direction, suddenly a whole host of decisions that have always plagued you becomes much more simple. Clients you were spinning your wheels chasing now don’t fit into the clearer vision. Commodity work that you were doing is no longer in the long-term plan.

You aren’t letting the market define you anymore; you’re not simply reacting to what comes your way. You’ve gone pro-active. You’re choosing your own path.

I can help you find your identity, craft your message, tell your story, define your offerings. But then we stand at the crossroads, you take a deep breath, and you decide to make the pivot.

Then I get to be your cheerleader and connection agent.

What could be more fun than that??

___________

Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy

Sample paragraph:

Workplace bullying is four times more common than sexual harassment and racial discrimination, found the same study. Girls are taught to be critical about each other from adolescence, and it’s particularly vicious among working women; from playing favourites to badmouthing colleagues.

Now I really can’t say one way or another whether gender is truly a measure of bullying intensity – I think anyone, male or female, who feels that a position of leadership is turf to be defended can develop pretty good skills at tearing others down.

Who among us has not been bullied at one point or another – or, worse, ripped someone else down who was perceived to be a threat? But also – who among us hasn’t competed for a position of influence and power?

Let’s face it – a big part of leadership is competitiveness, and we have to be careful not to throw out the baby with the bathwater. People compete. Leaders compete harder. Business is, in many respects, a competitive race.

So competition in leadership is here to stay. But where are the lines between personal striving to win, head-to-head competing, bullying, and harassment? That’s what we’ll discuss tonight during LeadershipChat (8 pm ET on Twitter – use the hashtag #LeadershipChat). And be sure to read my co-moderator’s post on the subject, The Only Way You Can Really Hurt Me (if you’re not yet acquainted with Lisa Petrilli, you really need to be!)

See you tonight, May 1st at 8 pm ET, for The Fastest Hour on the Internet – LeadershipChat!

___________

Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Leaders and their Flagrant Fouls

>> (alt) Leadership

So, we’re going to do it again this year! (What is Clarity Therapy?)

On Wednesday and Thursday this week, I’m going to open up a few 90-minute slots to help people – free of charge – figure out their professional DNA and direction. This will take place at (or near) Hotel 71 in downtown Chicago.

Available times:

Thursday May 3: 9:30 am | 2:30 pm | 4 pm (sorry – all booked!)

Send me an e-mail (steve at connectionagent dot com) and let me know if you’d like to take advantage of this free offer, and what time(s) you would prefer. There are already two slots that are on the verge of being spoken for, so don’t hesitate!

(here’s a blog post from last week by Tom Martin describing why Clarity Therapy is important – even for a branding/marketing pro!)

Even though each person was in a very different professional role (pharma consultant, agriculture R&D, customer service, digital marketer – here’s Tom Martin’s story), something very common emerged during the brainstorming process. As we uncover a person’s professional DNA, scheme up a new direction, and look at the past work roles, everyone tends to worry: “How will my new direction fit into the story of my past roles?”

One of the greatest reinforcements that we’re getting accurately in touch with your genuine strengths and desires is that the narrative always fits – the past, the anticipated future, and any present pivot necessary to get there all coheres. The story “works.”

One gentlemen I counseled in the past was moving from one form of media – where his identity was clearly established – to an entirely different medium. There seemed to be quite a disconnect, and it bothered him. But then, as we probed the elements that were common in both formats (great interviewing skills, crafting a good story, expressing it in an accessible format), it became clear that, in fact, this was a natural progression. The medium wasn’t the essence of his identity. The craft that he brought to telling other peoples’ stories effectively was the distinguishing element.

If we’re picking up the important threads and themes of your past work life accurately, and weaving them into a new direction, then even a pivot should appear as a natural evolution. It’s taking what you’ve always done well, and stripping off the no-longer-necessary elements that aren’t heading you in the right direction. A new career direction can be positioned as logical – even inevitable.

When your professional DNA and your story walk into a bar, share a beer, and get along famously – when your prior experiences are part of the narrative of your new awareness, your new direction – it gives you the courage to look in the mirror, and talk to others, and say, “This is the right thing to do.” That’s the end result of Clarity Therapy.

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Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy

But note the key word there: historically.

Everything we see around us – every product, system, and approach – was designed for a past need. Does this mean we need to embrace all of these things for our present and our future? No. I don’t accept that.

I believe in high-quality, focused collaborative human networks as a superior way to unleash individual talent, find needed resources, refer targeted business, and grow professionals without the unnecessary superstructure of a hierarchical corporation (I call this approach the “co-operation”). I don’t just believe in it; in my business, I practice it.

Others are creating new alternatives, including this extremely interesting employee-ownership approach by John Lewis Partnership in the UK.

So, instead of a single-source view of leadership that involves scarcity, competition, and climbing a hierarchical ladder, we need to consider new approaches to business that will involve new (alt) leadership styles. What will they be?

That will be the subject of our discussion this coming Tuesday (April 24) during #LeadershipChat, 8 pm ET on Twitter. It is important that we not only question legacy approaches to leadership, but as Lisa Petrilli does here in her post, begin to prime the next generation with the tools to move forward based on new assumptions. See you on Tuesday night for The Fastest Hour on the Internet!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Leaders and their Flagrant Fouls

>> How to Gain Influence – the hard way

Seems heretical to ask it; but in fact, for people in their 30′s and 40′s – even 50′s – it’s a very common thought.

By now, we’ve been in our career for quite some time, and we’re supposed to be on the “right” track heading in the foreordained destination that leads to our personal fulfillment.

Yeah, right. Actually, it is only after some years in the work force that we finally begin to ask fundamental questions about our own strengths, desires, and professional direction. You’d be surprised at how many of those around you put up the brave front (as you do), but are feeling very unclear about who they are and where they are going in their career.

I’ve sat down and talked with countless professionals who are in the midst of re-thinking their career. And I’ve discovered that such consultation is almost exactly parallel to what I do with brands and companies when they are trying to figure out their identity and strategy. We need to get to 20/20 vision, we need to understand our professional DNA, but so much seems cloudy and unclear from where we sit.

I can help. I call this form of consulting Clarity Therapy <==(that’s a new website that describes this business practice). I started doing this with small companies and entrepreneur/consultants who were struggling with their identity and message (here is one consultant’s experience). And now, I’ve decided to (officially) expand this practice to include the many individuals who are in the midst of re-thinking their career.

I call this my “accidental” business, because it began to just happen organically over time without much design on my part. And there is nothing more rewarding than helping people arrive at an epiphany regarding their identity, direction, and message!

Clarity Therapy for individuals can occur in person or over videoconference (video Skype, which is free, is a great platform for this!), and the session is 2-3 hours of intensive one-on-one discovery of your professional DNA and future direction. For companies, it takes 6-7 hours and is best performed face-to-face.

At times, we all need an outside perspective to help us see ourselves more clearly. That’s what I do as a clarity therapist – and what others have done for me also at times. Here are some Testimonials of others who have been through this helpful process.

There’s no shame in asking the question, “What do I want to do when I grow up?” What we really need is a safe and experienced outside voice to help us see through the fog.

___________

Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy