September 2, 2011 7 Comments
Once upon a time, I dreamed of finally arriving at a social media strategy. “Here’s how to use this, and here’s the best way to create business with that,” was the pot of gold at the end of the dreambow.
Reality: everything keeps evolving.
Twitter is a different place than it was a few years ago. Facebook keeps morphing. LinkedIn decides to become more like Twitter. Instagram shows up. Google+ is launched and peoples’ behaviors and platform commitments change.
Today’s strategy is yesterday’s approach.
For me, one thing remains constant, and that is the purpose for social networking – to find high quality people, build growing trust relationships, and find new ways to create business through connections and referrals. That hasn’t changed – but the way I use the platforms does keep changing and evolving. Because the platforms, and how we interact on them, are morphing day-by-day. It’s exciting, but if you really like a set plan, it can be a bit frustrating!
We are living an experiment. Have a purpose, but be prepared to have strategies where the lines move on a regular basis. Or this social media stuff will drive you batty!
Hire Steve Woodruff if your identity and message need clarity (Business Identity Therapy)
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