The Lazy Social Networker

AppleOrchard

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The lazy social networker opens a Twitter account, throws up a few inspirational tweets and a bunch of RTs, and expects the world to roll out a red carpet and hand over an Oscar for Best Performance. This year.

The lazy social networker buys into the notion that more hashtags will mean more followers, which will mean a bigger reputation, which will somehow lead to more fame and riches. Quickly.

The lazy social networker follows all the advice about writing blogs with Top 10 lists and newsjacking topics, contributing to the tsunami of noise without producing any valuable signal.

The lazy social networker then gives up when it doesn’t “work.” Little effort did not produce the anticipated big return.

Be prepared to spread a lot of useful seed, in the form of thoughtful content. Be prepared to water that effort with purposeful and caring relationship-cultivation. Be prepared to rinse and repeat for the long haul, and experience the outflow of a lot of effort with, perhaps, a good bit less return than you ever anticipated.

In other words, be prepared to work. Just like every other worthy endeavor. There may be a lot of effort with little return – for a season.

That’s how agriculture works. That’s how business works. That’s how life works.

The lazy social networker will fade off. As for you, be in it for the long haul. You’re building relationships and adding value, not grasping at some cheap short-term applause.

You’re growing an orchard, not inflating a balloon. The fruit comes in abundance — over time.

The Network Growth that Truly Matters

We who are active on social network like to measure our growth by followers, subscribers, page views, and other numerical metrics.

These things have their place, of course. But ultimately, they’re quite self-referential. I’d like to encourage us to notice some other, more important growth.

Let’s pay attention to the people we’re connected to as THEY grow <<–(click to tweet this) in stature, in skills, and in new endeavors.

ID-10024306

Mack Collier was once (just) a blogger. Now he is a budding author, a more in-demand speaker, a Twitter chat host, and someone who has made slow and steady progress for years. Have you noticed? Isn’t this great?

Over the past year, I’ve seen Tim McDonald grow in stature as he finds a new niche in community management (now working with HuffPost Live). He’s hustling. He’s making the most of his opportunity (and I think he’s on his honeymoon right now, in fact – congrats, Tim!).

Tom Martin was known by a limited (but appreciative) audience as a smart New Orleans-based blogger who did creative digital stuff. Now he’s finding his voice as a thought leader in digital marketing. 2013 will see his star rising even further.

Who hasn’t been thrilled to see the growing influence of Angela Maiers in the educational space? She’s paid her dues and influenced many. Speaking of midwest beauties, when I first encountered Carol Roth a few years ago, she had a great track record in business but little exposure in a broad sense. Now she’s grown into a published author, commentator, and rising star on TV news broadcasts. She even has her own action figure (long story…).

Jessica Northey, Chris Westfall, Lou Imbriano, Susan Cain, Michael Hyatt – all conquering new ground, growing their influence by doing good work and providing value (not by buying Twitter followers – the network growth that means nothing).

When our friends grow, that’s what really matters. Take a few minutes away from your subscriber numbers and pat some folks on the back who deserve it.

Image: FreeDigitalPhotos.net

Yes, I Time some Tweets – Here’s Why

There are apps that allow you to space out your tweets over time (I use Hootsuite for this). Some people protest the use of timed tweets – and while I understand the sentiment behind that stance, I don’t agree with it.

Here’s why.

I use Twitter for several purposes:

  • Back-and-forth interaction with people (banter, brainstorming, encouraging, etc.)
  • Sharing interesting news and other resources
  • Connecting people with each other
  • Sharing my own blog posts and pictures
  • Sharing other people’s blog posts (especially those with whom I have a closer connection)
  • Making ironic comments and bad puns
  • Giving good morning greetings

Some of these purposes are more real-time – for instance, back-and-forth chatting with folks is not something that can be automated. But I do automate a fair bit of one-way sharing of “stuff,” for the simple reason that the audience on Twitter is constantly shifting. People are looking at their tweetstreams intermittently throughout the day, which means that something tweeted at 7:22 am might not be seen by a person who first logs in at 9:57 am.

While it makes sense that you might then tweet your own blog posts at a few different times during the day (I do), the really creative and helpful part of this isn’t the self-promotion aspect. The less-discussed secret is the way you can benefit your network of readers and writers.

Why use timed tweets? To gain wider exposure for others’ work!  <<–(click to tweet this).

Let’s say that I read an interesting post from Shelly Kramer‘s blog that, in the (very real) example below, actually touches on a similar theme (the timing of posts getting read on Facebook). If she posts it at, say, 7 am, and a number of her followers retweet it over the next half hour, then most of the exposure for her post may occur in a pretty narrow window.

TimeTweet

But if a reader makes the simple choice to “time” a tweet with a link to occur at, say, 10 am, then that reader’s audience gets the benefit of seeing something they might have missed at 7 am, AND Shelly gets wider exposure in a new time slot as well.

You know how most people get retweets immediately after they tweet something? Why not do everyone a favor and time-delay your tweet for a few hours – or even a day (I’ve seen some of my friends do this. It can give the tweeted link a whole new life).

So – when we understand that part of Twitter is for sharing things that may not be designed for real-time interaction, automating certain tweets makes perfect sense. Especially with this small tweet-tweak – give the people who feed you great content the gift of a fresh audience.

Have you been doing this? And here’s a question that’s been on my mind – I have done very little with scheduling tweets for overnight/overseas reach. If you’re doing this, how’s it working out? Any tips to share?

ALSO: See some interesting stats and perspectives about tweeting blog posts from Mack Collier.

Connectedness

Prediction: in 10 years, a lot of terms we use now will have reached their expiration date:

e-   i-

Computers  Smartphones  Tablets  Devices

Digital   On-line   Internet   Big Data

Websites   Twitter   Facebook   Texting

Social Media   Networking   Blogging   Social Business

Connectedness

Don’t get too caught up in the first- and second-generation labels we now use. They’re all parts of a much larger movement:

>> Connectedness <<

Life and business – people and information and things – data and intelligent systems – all will be digitally connected. Grasp that big picture and all the bits and pieces make sense.

Image: FreeDigitalPhotos.net

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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> BE CLEAR: Narrowing Your Focus

>> BE CLEAR: Drop the Buzzwords

Planting Seeds of Leadership

Growing up, I was fascinated by the self-propagation design of the milkweed plant.

A pod full of parachute-equipped seeds matures and swells. At the right time, it bursts open and the seeds take to the winds, creating new plants wherever they may end up.

As with so much that surrounds us. Oaks begin their career as acorns – perhaps a seed buried and forgotten by a busy squirrel, now growing into a mighty presence in the forest.

Leadership Chat was never meant to be an oak. It was destined only to be a means to spread seeds of leadership.

I look out the window here in my office and see our lovely red maple shading our deck. There are still a few helicopter-shaped seeds hanging on today, but mostly, that time has passed. Seed-time is short, then it’s on to watering, fertilizing, pruning, and (eventually) harvesting and propagating.

There is very little that you can build in 140-character bursts once a week on Twitter. What you can do, however, is spread seeds of thought, and challenge old ideas, and kick off new friendships. Ideas and inspiration can take wing on digital networks and land on waiting soil. That’s what on-line chats are best for.

After a year-and-a-half of hosting Leadership Chat, Lisa Petrilli (the best co-host a person could ever ask for!) and I have decided that our time for planting seeds in this format is done. We each have new opportunities and ongoing responsibilities that demand time and attention. Yet we look back with tremendous gratitude for the friendships, the community, the new initiatives that have grown out of this modest little experiment.

We’ve had the privilege of welcoming many guests to share their wisdom and experiences: from well-known public figures like Carrie Wilkerson, Guy Kawasaki, Brian Solis, and John Jantsch to other insightful authors such as Les McKeown, Keni Thomas, Angela Maiers, and Becky Carroll. We discussed and debated Male/Female Roles, Hubris, Loyalty, Decision Fatigue, Vision, On-boarding, Emotions, and many other topics covering quite a range of human experience.

But, above all, we’ve enjoyed each others’ company and support. Hopefully we’ve all learned a few things along the way, things that we’re putting into practice right now (and will continue so to do).

Of all those who have supported the Leadership Chat community, I want to especially thank the quiet man over in the corner, Mack Collier, who has been a pillar of encouragement throughout this entire time, even when lurking on Tuesday nights with his Dr. Pepper. And the privilege of not only collaborating with Lisa Petrilli, but building an enduring friendship, has been for me the greatest result of participating in Leadership Chat.

This Tuesday, May 29th, is Graduation Day. Let’s spend the time discussing what we’ve learned in the past 18 months or so – not merely head knowledge, but real-life hands-on leadership lessons. How have you changed and become more effective? In what practical ways? We look forward to being with you during our final edition of LeadershipChat (8 pm ET on Twitter – hashtag #LeadershipChat).

Image credit: Wikipedia

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> The Ultimate Competitive Advantage

>> LeadershipChat: Transitions

Connection Pinball

Scanning my usual set of columns in Hootsuite this morning, I wondered, “Is there a blog post here – just looking  at these people?”

In my DM column I saw Liz Marshall and Terry Starbucker. Yep, there was a story.

You see, I met Terry in our early days of blogging – probably 2008, at the famous Blogger Social ’08. Our friendship had little to do with my business at the time (which was and still is focused on pharma), but we were both blogging on marketing and business topics, and we hit it off.

In 2009, I made my only appearance at SXSW, mainly to chaperone my oldest son, who was interested in film (and, hey, what’s not to like about a father-son adventure to Austin?). Being disillusioned with a lot of the panels, I spent a fair amount of time in the Blogger Lounge, where, serendipitously, I ended up at the same table with Liz Strauss. We hit it off, too.

Terry and Liz insisted that I come to this rather small conference in Chicago called SOBCon the next year. It wasn’t in my pharma sweet spot, but I was still trying to find my place in the marketing/social media/entrepreneur world as well, and I liked the idea of a more intimate gathering of status-quo-breakers. So I went.

There I met Lisa Petrilli, also visible in my HootSuite columns today. And, Anthony Iannarino, Danielle Smith, Sean McGinnis, Angela Maiers – all visible front-and-center this morning on Twtiter, all met for the first time at a SOBCon event (2010 or 2011). Because LeadershipChat was born out of a collaboration between Lisa Petrilli and me that started at SOBCon, a whole other fleet of close connections has also been developed. And as I expand out of pharma into a new endeavor, it’s people like Carol Roth and Greg Hartle and Lou Imbriano and Jeannie Waters and Liz Marshall and Sara Goodman and Jesse Petersen and Becky McCray and Alli Worthington and Fred McClimans and Brandie McCallum and Sam Fiorella and Meghan Biro and Patty Azarello and Jeff Shuey and Phil Gerbyshak and many others who are my supporters, and cheerleaders, and brain trust.

All of this grew out of LeadershipChat and SOBCon.

Which grew out of becoming friends with Liz and Terry.

Which leads to the moral of the story. Make great quality connections, cultivate those relationships, and be ready.

It may seem a bit like a pinball game at times, but you cannot and will not lose when you make friends with great people!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Be Narrow-Minded

>> Seeing 20/20 in 3-D

Words With Baggage

While facilitating a workshop on vendor/project management with a client yesterday, I felt compelled to emphasize that one of the keys to communication between two parties (say, client project manager –> vendor project manager) is realizing that words carry baggage. And I do not speak of “baggage” here pejoratively, as we often do, but simply descriptively.

There is the dictionary definition of a word or phrase. Then, there is the meaning and significance embedded in our minds, which is attached to an (accurate or not) personal definition, past experiences, images, people, issues, etc.

These meanings may have quite a bit of emotional freight, or conceptual misunderstanding, attached to them. So in dealing with project management, NEVER assume that everyone understands words the same way. Define. Discuss. Put it in writing. Do not leave it in the verbal ether, and discover 3 weeks down the road that even though it sounded like there was agreement when words were spoken – there clearly wasn’t (as the project begins to go off the rails).

We all want to assume that people think the way we do, and know what we mean. But if you sit 5 people down in a room and throw out a word or phrase, you may be the surprised at the variety of meanings – and reactions – that come back.

Over lunch with my boys this past Sunday, I threw out a hot-button word in our society and we had a rich discussion around what it does and doesn’t mean. The hardest part isn’t the ability to go to Dictionary.com and look up an explanation. And while there is a skill and art form to applying logic, that also isn’t the most difficult element (as important as it is). The real challenge is the emotional intelligence to grasp that words can have meaning way beyond those aspects of sheer accuracy.

Some words set off a cascade of reactions because of the baggage that travels with them. Miscommunication can result even when we think we’re being clear. And one of the dangers of social media is that we’re forced to use a paucity of words, often without supporting context. Throw in a polarizing political climate and the mix can be quite volatile.

I love the communication that is enabled through digital networks, though not as much as the face-to-face version. But sometimes, I fear that when we think we’re playing Words With Friends, we forget that we are using Words With Baggage.

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Be Narrow-Minded

>> You at the Crossroads

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