Five in the Morning 100308

How to create on-line videos – a nice post by Deborah Brown with helpful links, including one to the ever-helpful Jim Kukral.

Telling your company’s story: Good stuff from Drew McLellan, and from Director Tom (for the video/documentary perspective!)

What’s a clig? Find out on the Livingston Buzz blog!

50 brands for 50 years – see this celebration of 50 top brands over the last 5 decades. Hat tip: Plaid (Brand Flakes for Breakfast blog)

Start-up stories – great new series from Scott Allen kicks off with links to informative stories about people who followed their dreams.

FRIDAY PHOTO BONUS: Top contenders for  Nikon’s Small World photography contest. Awesome micro-photography!

FRIDAY VIDEO BONUS: From last year: surely by now you know the story about Paul Potts, right? The opera-singing winner of Britain’s Got Talent? If you didn’t catch this one, you’re in for a treat; and even if you did, here’s the whole sequence of videos all together for you:

If you haven’t seen the sequence of videos from this stirring event, here they are, in order:

First Audition:

Semi-final Performance:

Final Performance:

Winner Announced, and Encore:

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Paul Potts – now on CD-ROM!

You remember Paul Potts, the winner this spring of Britain’s Got Talent? His astounding performance of opera captured many hearts, certainly including my own.

His first CD is now out. We just got it in from Amazon. I am not, natively, an opera fan, but if you enjoyed Paul’s performances from BGT, you’ll like this disk – very good stuff on it!

Brand Paul Potts

Like many around the world, I have been taken up by the wonderful, unfolding saga of Paul Potts, unassuming mobile phone salesman who suddenly burst on the scene like a supernova of singing ability on Britain’s Got Talent.

If you haven’t seen the sequence of videos from this stirring event, here they are, in order:

First Audition:

Semi-final Performance:

Final Performance:

Winner Announced, and Encore:

Why has Paul Potts captured the imagination of so many? And, what makes up the core of Brand Paul?

It’s the story. There are many good tenors in the world. But here’s a Joe Nobody, with crooked teeth, unimpressive bearing, and a humble heart. He’s been bullied growing up, lacks confidence, seems to be going nowhere…but hidden under all of that is a wonderful talent. It’s irresistible. You have to be utterly heartless not to be rooting for a guy like this.

paul_potts.jpgNormally, a somewhat overweight, nondescript fellow with a shy smile and a clear discomfort in the spotlight would not be chosen as a brand icon. But it’s that very thing – the humble packaging – that makes Brand Paul compelling. Some strapping Italian lothario belting out operatic notes on-stage – so what? But Nobody/Everyman Paul? – hey, maybe there’s hope for all the rest of us!

I hope he remains Paul Potts, Everyman, and chooses to spend his days inspiring others. Lord knows there are millions beaten down by the (literal and figurative) bullies of life, and we need the Paul Pottses of the world to remind us that it’s worth taking the risk to bring forth whatever gifts we have, naysayers be damned. Go Paul!

(now, a quick marketing exercise, for you brand experts in the audience – what tagline would you affix to Brand Paul to sum up who he is, as he is “marketed” to the world?)

(Image credit)

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