ROS – Return on SOBCon

I’ll be Chicago again this May to attend my fourth SOBCon conference. If you haven’t gone before, and if you’re a high-quality, collaborative, smart, pay-it-forward person, I hope you’ll join us.

Why the italics above? Because that’s what I think about when I contemplate SOBCon. The incredible people I’ve met – people who’ve become long-term friends and collaborators.

People like:

  • Lisa Petrilli – with whom I co-launched LeadershipChat after we met at SOBCon and began our years of brainstorming and collaborating. She is a dear friend.
  • Sean McGinnis – with whom I had lunch and immediately built a deep bond that continues to this day.
  • Justin McCullough – a spur-of-the-moment branding discussion (including Drew McLellan) during a SOBCon social gathering led to valuable ongoing back-and-forth over recent years.
  • Carol Roth - who greeted me with a bright smile at the evening event kicking off the meeting and has remained a valued colleague ever since (& congrats on the big news this week, Carol!)
  • Anthony Iannarino – a rock of friendship and encouragement since the day we met in the room at SOBCon several years back.

Yes, the content and discussions at SOBCon are valuable. But what stands out to me is the people who come together to learn, and grow, and challenge one another. People I now interact with on a regular basis, such as Lisa DiomedeBecky McCraySheila ScarboroughShashi BellamkondaAmber ClevelandMolly Cantrell-KraigMarla SchulmanJustin LevyDarrell DeRochierPhil GerbyshakLiz MarshallSarah RobinsonBrian MoranJesse PetersenChris Brogan, Jon Swanson, Alli Worthington, Angela Maiers, Lou Imbriano, Judy Martin, Geoff Livingston, Tim Sanders, Darrell Derochier, Fred McClimans, Danielle Smith, Chris Garrett … and undoubtedly others I’m failing to bring to mind at the moment.

Special thanks, of course, to Terry “Starbucker” St. Marie and Liz Strauss for putting on this labor of love each year. They are the heart and soul of SOBCon.

You want return on investment? Just look a the list above. All high-quality, collaborative, smart, pay-it-forward people.

SOBCon is not merely a conference. It’s like a family of networking professionals. If you’ve not had a chance to go – put it on your calendar!

The Lazy Social Networker

AppleOrchard

{Note: I am now blogging at my brand-spanking-new site, SteveWoodruff.com. Just click here to subscribe to the new feed. Bonus – you can also sign up at the same time for my astonishingly brief  yet brilliant e-newsletter, Clarity Blend (see sample), and when you sign up, you’ll get a free download of my helpful new e-book, Make Yourself Clear: Six Steps to De-fogging Your Direction and Your Message.}

The lazy social networker opens a Twitter account, throws up a few inspirational tweets and a bunch of RTs, and expects the world to roll out a red carpet and hand over an Oscar for Best Performance. This year.

The lazy social networker buys into the notion that more hashtags will mean more followers, which will mean a bigger reputation, which will somehow lead to more fame and riches. Quickly.

The lazy social networker follows all the advice about writing blogs with Top 10 lists and newsjacking topics, contributing to the tsunami of noise without producing any valuable signal.

The lazy social networker then gives up when it doesn’t “work.” Little effort did not produce the anticipated big return.

Be prepared to spread a lot of useful seed, in the form of thoughtful content. Be prepared to water that effort with purposeful and caring relationship-cultivation. Be prepared to rinse and repeat for the long haul, and experience the outflow of a lot of effort with, perhaps, a good bit less return than you ever anticipated.

In other words, be prepared to work. Just like every other worthy endeavor. There may be a lot of effort with little return – for a season.

That’s how agriculture works. That’s how business works. That’s how life works.

The lazy social networker will fade off. As for you, be in it for the long haul. You’re building relationships and adding value, not grasping at some cheap short-term applause.

You’re growing an orchard, not inflating a balloon. The fruit comes in abundance — over time.

Signal vs Noise

I remember, back 6-7 years ago, the joy of discovering new people on blogs and on Twitter.

The earlier adopters of social media, by and large, “meant it.” It was mostly signal, with very little noise. A lot more networking, a lot less spewing.

Now I see the various social streams cluttered with a bunch of formulaic efforts to build numbers – whether it’s putting up a stream of inspirational quotes, or posting on the 8 Indispensable Ways to Fake Authenticity on Twitter, or doing endless RTs – there’s way too much noise.

signalBut, still, there’s signal.

That’s why I still tune in to many of the “old” voices – people who always had something original to say, and who have thoughtfully evolved over time. People like Amber Naslund, and Geoff Livingston, and Ann Handley, and Brad Pendergraph. And that’s why I sift through all the static to find other original thinkers; folks like Jon Swanson, and Sarah Robinson, and Brian Moran.

It’s also why I attend the SOBCon conference, where a lot of the innovative “signal-makers” gather each year to brainstorm new ideas and build beneficial networks.

Yes, it’s become noisy in the networking world, discouragingly so at times. But the quality people are still out there. Don’t worry about having a follower count of 100,000. That’s going to just surround you with noise. Find 50 great thinkers and networkers and focus there.

Tune in to signal and let the noise pass by.

Connectedness

Prediction: in 10 years, a lot of terms we use now will have reached their expiration date:

e-   i-

Computers  Smartphones  Tablets  Devices

Digital   On-line   Internet   Big Data

Websites   Twitter   Facebook   Texting

Social Media   Networking   Blogging   Social Business

Connectedness

Don’t get too caught up in the first- and second-generation labels we now use. They’re all parts of a much larger movement:

>> Connectedness <<

Life and business – people and information and things – data and intelligent systems – all will be digitally connected. Grasp that big picture and all the bits and pieces make sense.

Image: FreeDigitalPhotos.net

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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!

Recent posts on Connection Agent:

>> BE CLEAR: Narrowing Your Focus

>> BE CLEAR: Drop the Buzzwords

Celebrating Supporters

Today, I’m grateful for steadfast supporters.

You know, those people that are always ready to come alongside and encourage? Long-standing collaborators like Mack Collier. Lisa Petrilli. Terry Starbucker. Ann Handley. Drew McLellan. Mike Capaldi. And this list could go on for a long time.

It’s about character, not transactions. And it’s good to pause once in a while and celebrate faithful friends.

Who are your top 3 or 5 supporters? Give them a pat on the back in the comments!

(alt) Leadership

For years, I’ve promoted the notion that there have to be better business structures than the status quo of traditional corporation. I don’t have a problem with capitalism or corporations per se – there has historically been a lot of value in those approaches and structures.

But note the key word there: historically.

Everything we see around us – every product, system, and approach – was designed for a past need. Does this mean we need to embrace all of these things for our present and our future? No. I don’t accept that.

I believe in high-quality, focused collaborative human networks as a superior way to unleash individual talent, find needed resources, refer targeted business, and grow professionals without the unnecessary superstructure of a hierarchical corporation (I call this approach the “co-operation”). I don’t just believe in it; in my business, I practice it.

Others are creating new alternatives, including this extremely interesting employee-ownership approach by John Lewis Partnership in the UK.

So, instead of a single-source view of leadership that involves scarcity, competition, and climbing a hierarchical ladder, we need to consider new approaches to business that will involve new (alt) leadership styles. What will they be?

That will be the subject of our discussion this coming Tuesday (April 24) during #LeadershipChat, 8 pm ET on Twitter. It is important that we not only question legacy approaches to leadership, but as Lisa Petrilli does here in her post, begin to prime the next generation with the tools to move forward based on new assumptions. See you on Tuesday night for The Fastest Hour on the Internet!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Leaders and their Flagrant Fouls

>> How to Gain Influence – the hard way

Open Doors

When you start talking about social media in the business world, you quickly begin to bump into the ROI question (and if you do, get the insight you’ll need from Olivier Blanchard and buy his book, Social Media ROI).

ROI matters. But for many individuals, consultants, entrepreneurs, small businesses – and yes, even larger businesses – that’s not the only measure of value. There’s another factor to weigh in the balance.

Is this activity likely to produce new opportunities? Potential referrals? Broader awareness? Open doors?

Much of what I – and many others – do via social networking is driven by this long-term view, which is based, not on immediate hard returns of dollars-tied-to-specific-efforts, but by what we might call natural human and marketing principles.

Building deeper human bonds with quality people will, in ways both direct and indirect, lead to increased business opportunities. Do you believe this? I do. And I think it’s true for the solopreneur as well as the biggest brand. That means networking – whether the digital/social variety, or good old-fashioned pressing the flesh (note: I believe in both, together).

An example from my own experience: #LeadershipChat on Twitter. Very little direct revenue has come to the co-hosts (Lisa Petrilli and me) for all the time and effort we’ve put in. HOWEVER – the expansion of our networks, the quality contacts with some very influential people, the collaborations that have occurred, not only for us, but among others in the community – these are worthwhile returns, and the future opportunities yet to come as a result of this initiative will, I’m quite convinced, impact business on multiple levels.

I will trade immediate resources of time and effort for open doors tomorrow and next year. Not only for me, but for others.

Speaking of LeadershipChat, this coming Tuesday (April 10), we’ll welcome John Jantsch, Mr. Duct Tape Marketing himself, talking about referrals and small-business marketing in a networked world. Join us for some new thinking, new network contacts – and, who knows?, maybe some new open doors!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Customers Walking Past You

>> Four Questions for your Future

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