You at the Crossroads

There’s a moment in most Clarity Therapy sessions that I really look forward to – when a new potential role or direction is defined and the ramifications begin to take hold.

“You mean I don’t have to fit in to someone else’s box? I can role my own?” <—(if you haven’t read this blog post, please do so right now!)

Exactly.

It’s at this moment that my clients begin to look over the range of current and past work, current and past clients, potential opportunities….and realize that, actually, a lot of it doesn’t truly fit. It was work taken on for the sake of revenue, not because it fit into a clearly-articulated strategic direction.

And that needs to stop. Because you have a new starting point: This is me. This is where I’m going.

The beautiful thing is – once you have 20/20 vision about your professional DNA and direction, suddenly a whole host of decisions that have always plagued you becomes much more simple. Clients you were spinning your wheels chasing now don’t fit into the clearer vision. Commodity work that you were doing is no longer in the long-term plan.

You aren’t letting the market define you anymore; you’re not simply reacting to what comes your way. You’ve gone pro-active. You’re choosing your own path.

I can help you find your identity, craft your message, tell your story, define your offerings. But then we stand at the crossroads, you take a deep breath, and you decide to make the pivot.

Then I get to be your cheerleader and connection agent.

What could be more fun than that??

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Hire Steve Woodruff for Clarity Therapy

Recent posts:

>> Clarity, part 1: What’s Your Offering?

>> Clarity, part 2: Make Your Message Clear

>> Clarity, part 3: People Buy Stories

>> Clarity, part 4: Your Clarifying Analogy

Open Doors

When you start talking about social media in the business world, you quickly begin to bump into the ROI question (and if you do, get the insight you’ll need from Olivier Blanchard and buy his book, Social Media ROI).

ROI matters. But for many individuals, consultants, entrepreneurs, small businesses – and yes, even larger businesses – that’s not the only measure of value. There’s another factor to weigh in the balance.

Is this activity likely to produce new opportunities? Potential referrals? Broader awareness? Open doors?

Much of what I – and many others – do via social networking is driven by this long-term view, which is based, not on immediate hard returns of dollars-tied-to-specific-efforts, but by what we might call natural human and marketing principles.

Building deeper human bonds with quality people will, in ways both direct and indirect, lead to increased business opportunities. Do you believe this? I do. And I think it’s true for the solopreneur as well as the biggest brand. That means networking – whether the digital/social variety, or good old-fashioned pressing the flesh (note: I believe in both, together).

An example from my own experience: #LeadershipChat on Twitter. Very little direct revenue has come to the co-hosts (Lisa Petrilli and me) for all the time and effort we’ve put in. HOWEVER – the expansion of our networks, the quality contacts with some very influential people, the collaborations that have occurred, not only for us, but among others in the community – these are worthwhile returns, and the future opportunities yet to come as a result of this initiative will, I’m quite convinced, impact business on multiple levels.

I will trade immediate resources of time and effort for open doors tomorrow and next year. Not only for me, but for others.

Speaking of LeadershipChat, this coming Tuesday (April 10), we’ll welcome John Jantsch, Mr. Duct Tape Marketing himself, talking about referrals and small-business marketing in a networked world. Join us for some new thinking, new network contacts – and, who knows?, maybe some new open doors!

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Hire Steve Woodruff for Clarity Therapy

Recent posts on Connection Agent:

>> Customers Walking Past You

>> Four Questions for your Future

Networking on Purpose (usually)

If you’re going to be successful, from a business perspective, you need to have purpose in your networking.

Simple but silly example: if you’re seeking to use the power of networks to grow your retail flower business in Missouri, it’s not likely that an investment of time building up a network of car mechanics in Sydney, Australia is going to be productive.

Network purposefully. Usually (caveat below!).

How can you use social networks to purposefully build business opportunities? Here are my “secrets”:

1. Show up. Strategically be present, at conferences and events and meetups and on-line, so that people can understand who you are and what you have to offer.

2. Connect with influential connectors in your domain. Not merely in the “we’re connected on LinkedIn” way, but build relationships over time. Don’t be shy about this. They’re connectors because they like to connect!

3. Bring potential clients, partners and other influencers along on your journey. Create a Linkedin group or a private Facebook group. Forward news articles and other resources. Connect people with other valuable people. Become the go-to person.

4. Occupy an empty space. There are countless market opportunities, in every conceivable domain, for curators, commentators, collaborators, connectors. You can build an entire career (I have) around finding something no-one else is doing, and filling that need.

5. Go deep with a handful. You can connect with 100,000 people on digital networks, but typically, the lion’s share of your business is going to flow from 5-10 key people with whom you have shared affinity and purpose. Concentrate on that handful, even as you build a broader network.

Don’t just network to accumulate follower numbers, or views, or ephemeral “influence” that comes from mass reach. A few people will make money from that. Most of us will grow business by having a focused purpose.

On the other hand, I freely and gladly admit that some of my networking is time is spent getting to know people with whom I don’t have some immediate or clear business purpose. Why? Because they are quality people, and when quality people band together, unexpected and unanticipated opportunities arise. I’ve seen this happen so many times that I now make significant investments of time in certain people and communities because I just know that in the long run, something great is going to come of it, for others and for myself. Call if faith, call it existentialism – I call it a fun adventure. We cannot predict what connections and open doors may happen indirectly through befriending and supporting people who may not be directly in our current business strike zone.

Even here, you’re networking with purpose. The purpose is discovery of new opportunities you can’t yet see or define.

So network with clear purpose, but also network with not-yet-clear purposes. If you purpose to be a helpful connector, you and others will surely benefit. And new purposes will become clear over time!

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Hire Steve Woodruff as your Brand Therapist

Recent posts on Connection Agent:

>> Role Your Own

>> Is Your Sky Blue?

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Who Are Your Influencers?

I’m a solopreneur. But I’m never alone. Why? My influencers – one of the great benefits of social networks.

Yesterday – as I have done regularly in the past – I had a question about one of my business approaches. I was able to reach out to a handful of trusted advisers – quality people like Tom Martin, Jay Baer, Greg Hartle, Tom Clifford, and others – and immediately get very valuable feedback. They’re part of my brain trust (which also includes many women, by the way – wonderful collaborators like Lisa Petrilli, Meghan Biro, Jane Chin, Jeanne Male, and more).

These are people that help me get smarter and gain clarity. Friends with whom there is a history of shared perspectives and collaboration. Friends. And they all know the door swings both ways.

You’re undoubtedly a smart person. But you’re much smarter with a brain trust – an inner circle of informal advisers who are not mere avatars or Klout superstars. These are the influencers that matter.

You can use social networks to build an audience. That has value. But where is your greatest value going to be? That’s right – the handful of fellow travelers who are on the same path as you, picking  you up when you stumble and sharing the vistas together.

Who are your influencers? And who counts you as a valued friend and collaborator? Build your inner circle and the rest will take care of itself. Trust me on this one.

(Image credit)

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Not All Business is Good Business

>> Go With What You’ve Got

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

My Business Vision

My LeadershipChat co-host, Lisa Petrilli, has written a stirring and helpful blog post about gaining a vision for our personal and business lives (Three Steps to Create a Vision for 2012). And, this is our theme for the final #LeadershipChat of 2011 – Vision. Not goals, not resolution – but the inspiring picture of “what could be” that fuels purpose and feeds action.

I liked what Lisa wrote so much about the three steps that I decided, for my pre-chat blog post, to simply apply her principles and see if I could articulate my vision. Here goes:

I strive toward a future where talent and creativity are unleashed to produce remarkable lives and results. I see a workforce driven, not by time clocks and paychecks, but by the internal fires of desire and unique ability channeled into creating value for others.

I see a day dawning where trust networks of real people outstrip the legacy efficiencies of hierarchical corporations; where handshakes and proven character hold more sway than lawyers and regulations.

I long for the day when people choose their career direction because of inherent fit, and where the pathway to success is paved with character, responsibility, diligence, and readiness to provide value.

I look for a time when long-term commitment triumphs over the compromises of short-term thinking.

I am committed to kindling these fires by building networks and business models that are disruptive to the status quo of short-sighted inefficiency, liberating people of talent and ethical character to do their best work and live remarkable lives.

There’s the vision. It has taken shape over decades and is pretty well set in my mind and heart. When you’re in touch with your core beliefs and values (see this excellent post by John Jantsch), your vision begins to take shape.

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How does that look when you step forward to a mission statement? Something like this, I guess:

My mission is to be a Connection Agent.

I am connecting people and businesses with their true identity and message; with creative opportunities to grow and succeed; and with other people and resources to bring about increasing success.

I want to leave behind a network of people who are richer because of these connections, and who will follow that example by enriching others.

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And how does all that flow out into activity?

The manifestation, so far, is the creation of business referral networks; a self/brand awareness consulting practice (Clarity Therapy); and ongoing tribe-building (LeadershipChat is, in a very important respect, tribe-building). The first two are current sources of revenue; the latter is my long-term commitment to bring together people who want to revolutionize business and life through purposeful use of social networks.

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OK, so how about you? Can you take some time this week to go through a similar exercise? Perhaps invest an hour tonight (8 pm ET) on Twitter for #LeadershipChat in order to discuss Vision with some smart, like-minded folks as you look to a new year? Hope to see you there, and to see your vision spelled out in the coming days!

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Hire Steve Woodruff if your identity and message need clarity (Clarity Therapy)

Recent posts on Connection Agent:

>> Social Business is Not Enough

>> Go With What You’ve Got

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Social Business is Not Enough

Many of us who use social networking platforms in the professional world know that it can be difficult to get “old school” leaders to understand the power of these approaches for business.

Say “social media,” and they think of Facebook and Twitter and YouTube (and all the baggage that goes with them). Let’s face it – those platforms weren’t designed for, nor did they take flight because of, business. Their roots are in personal publishing and sharing.

The new buzzword making the rounds is “social business,” and while this is an improvement, it still gives a very incomplete picture of the new world of connectivity we’re now part of.

Let’s take a step back and look at the entire mural. At the risk of over-simplification (bear with me, stories are best told in simple terms), we have seen develop, over the years, several “internets.”

The internet of media is what we think of when we look at the early (and current) web of URLs containing informational media.

The internet of commerce (business) is when the web matured to allow us to, more directly, buy and sell and conduct business transactions digitally.

The internet of people can be thought of us as the era of social media – making people connections more readily.

The internet of things, about to explode into far greater significance, is the soon-to-be-endless streams of data coming from objects (sensors, readers, etc.) that will be accessible over the web.

That’s how it looks conceptually. But in our digitally connected world, this is how it is increasingly looking:

Stay with me here, because you’re already guessed where we’re actually heading, haven’t you?

What we’re looking at is an inexorable and rapidly-growing cultural and technological movement toward full digital connectivity at every level. It’s not just social stuff, it’s not just media, it’s not just mobile, and it’s not just business. All of those things are subsets of something far greater, something every CEO needs to recognize. This is the era of real-time connectivity.

Sure, we want to help other professionals understand the revolution being brought on by digital networks. But by “selling” the big picture, we create buy-in for the pieces of it – the strategies and tactics of social media/networking/business as we now practice it (click to biggify ——> )

To further explain, let’s use a very relevant example, something that we all use: the architecture of the Internet. The internet was built as an expandable series of servers (nodes), each with an address (IP address numerically – we usually use the URL or web address). In this architecture, everything is connected in real-time – it doesn’t matter if one of the nodes is in Romania, and I’m accessing it from New Zealand. All (public) nodes are accessible:

Got it? Now, just expand the idea outward to include – well just about everything! Simply think of the nodes as consisting of people (and groups/communities) and servers and devices and supply chains and products – all connected in real-time. You remember years ago when you saw the first evidence of this – when UPS first rolled out those digital pads that tracked the delivery of packages to your door? That was just the start. Just today, when a Proflowers order I made was delivered to my mother’s door, I got an e-mail almost instantly telling me that the transaction has come full circle. And, if she wished, she could have shown them to me 1 minute later on Skype video.

Yes, we are rapidly moving toward a time when everything and everyone will be an IP address.

Real-time connectivity. Inside the office, behind the warehouse doors, back-and-forth with customers – it’s all becoming one universal digital web.

So – while there’s a place for talking about specific apps and platforms, we really need to escalate the conversation to the high-level drivers that are shaping all of global society – impacting everything from supply chains to PR to marketing to internal comms to location to data streams and much more. All of it is being incorporated into real-time connectivity, through a variety of always-on/always-present devices.

We need to step back and educate business people about the unstoppable trend currents that are re-shaping all that we do. It’s not merely about putting up a Facebook page, or even putting social approaches into every level of business. It’s about something much bigger. Something VPs and Presidents and CEOs cannot consider optional.

It’s not about “social” something. It’s about the reality of a real-time, universally-networked world.

I will be so bold as to predict that whole new business models are going to emerge, based on the principle of ubiquitous, every-level connectivity. Where these things all merge together, there will be an endless array of services needed to make sense of information and connections (and take advantage of opportunities).

What would it be like if new and existing businesses started with this perspective at the center – we MUST build (and re-build) everything we do around the real-time digital connectivity that will soon surround us at every level?

Guess what? Those will be the business that survive for the long haul. Because that’s the world we’ll be inhabiting. “Social business” is not enough. This revolution is far grander in scope, and we have the privilege of painting the entire picture. Let me know what you think we should call it…!

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Go With What You’ve Got

>> Finding Your DNA

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

Going Viral in Perspective (A 2011 Reflection)

This year, I had a blog post (quite unexpectedly) go viral. For a couple of days, it was a crazy ride, as people around the world reacted to LinkedIn’s quietly implemented policy of attaching names and pictures to third party advertising on the platform. The original post was no work of art – it was quickly written without any intention of being a big deal – but because of the sensitivity of the privacy issues involved, it became a big deal nonetheless.

And, in fact, two days later, LinkedIn announced a change in policy, due to the volume of the outcry. That was also unexpected – and quite gratifying, to be perfectly honest.

But what can we learn from a viral incident like this? Here are a few perspectives:

1. Viral happens. Slamming out this blog post early one morning was not some carefully-crafted effort at setting off a firestorm. It just happened to touch a nerve. This was personal – it was about US and OUR privacy. And the whole incident had storyline-drama built in – perceived betrayal, David vs. Goliath, LinkedIn stepping in the same pile Facebook did, etc. Even if the blog post itself was fast-food, the table was set.

2. Viral happens more readily in a pre-existing network. Five years of building a high-quality network meant that I had an engaged audience who spread this thing at light speed. And the global aspect of the reach was breathtaking.

3. Viral posts take on their own momentum. You can do some things to fan the flames (and, yes, I did) when you recognize that you have a tiger by the tail, but most of the spread of the LinkedIn fiasco happened organically.

4. Viral doesn’t necessarily mean business. What impact did all this kerfuffle have on my core revenue-generating business? Probably about zero. For some folks whose business model depends on eyeballs and clicks, the story may be different – but 15 minutes of fame on the Internet may have little to do with the success that pays the bills.

And that’s the main perspective I want to reinforce. The blogger’s dream is to put out posts that garner tons of views and comments. But one happy customer is worth far more than hundreds of comments and thousands of RTs. A close-knit, supportive inner circle of like-minded souls will be far more important in the long run than the passing applause of the crowd.

Be the best person you can be. Do the best work you can. Viral happens. And even if it doesn’t – just keeping adding value to your existing network. We can all do that.

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Hire Steve Woodruff  if your identity and message need clarity (Brand Therapy)

Recent posts on Connection Agent:

>> Go With What You’ve Got

>> Finding Your DNA

Please feel free to subscribe to the Connection Agent blog via Reader (RSS) | via e-mail

Twitter: @swoodruff

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