Pfizer unveils new logo!

I haven’t seen any formal announcement, but if you go to the Pfizer home page or look at this news release, you can see that (apparently) Pfizer has updated their company logo.

pfizer 2Pfizer1

The weighting on the letters is more even, the color is lighter – many of the old logo elements are the same, but there appear to be subtle changes.

Thus far, a Google search hasn’t revealed any mention of this…so, I guess you heard it here first (I’ve always wanted to break a news item)!

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Telling the Company Story

I’m going to tell you a story about a company telling its story. It’s…well, quite a story about networking, serendipity, and marketing!

This spring, while attending the MarketingProfs B2B Forum, I had the good fortune of sitting next to a pleasant young lady with whom I quickly found two things in common: 1) she was working at a company in central CT, only a few miles from where I grew up; 2) this company provided supplies to the radiation oncology community, a field in which I had a 10-year history in a prior professional role.

Beekley2Mary told me about this box of historical “stuff” that she had inherited, which contained a lot of archival material from the company’s multi-decade past. We talked about ways to tell the company story, and how those materials could be used. And life went on…

Fast forward to last week, just before I was scheduled to leave for Connecticut, for a quick visit with Mom before gathering together with my brothers for a New Hampshire adventure. Out of the blue, I get an e-mail from Mary Lang of Beekley Corporation, Bristol, CT – she had seen my recent post about how Ben & Jerry’s told their story on the HQ walls. Well, now the story-telling panels were done in Beekley’s new offices, and would I like to come by “some day” and see the end result?

I love the serendipity of social networking. I had a couple hours open after a lunch in western CT – how about TODAY, Mary – like, say, 2:00pm??

So I included Bristol on my drive up. And I was not disappointed.

Beekley1Not only was the series of panels (mounted on walls throughout the office) extremely attractive and well-designed, but they had a great story to tell. The story of a company that had a distinctive culture right from the get-go, with a strong focus on employee development and excellence in execution. This culture could be seen through the statements, news clippings, and historical documents that now “told the story” to every employee in the office. And the culture could be palpably felt in interactions with Beekley employees.

A consistent graphical design was woven throughout all the various pieces and panels, and the business philosophy of the founding family was also a common thread. Maybe a lot of people throughout the business world have never heard of Beekley (the company or its founders/leaders). But now visitors and employees certainly get an eyeful!

Beekley4This was a company that had evolved over time, starting with a printing business and moving, as customer needs manifested themselves, into medical supplies and other areas. However, with each change in direction, the company distinctives remained.

Beekley believes in exceeding expectations, in having the right people on the bus and developing them (10-15% of employee time is spend on professional development), and in creating an environment that is pleasant, professional, and supportive. Right down to the design of maximum window space to contribute to a cheerful feel in the office.

Beekley3

I walked out of there impressed by the internal marketing storytelling, but even more by the story itself. A little company, doing its thing in its niche, practicing excellence and growing steadily, hiring smart and telling its story.

May such companies increase in numbers and influence!

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Five in the Morning 012009

5yellowSince it’s Inauguration Day in the U.S. we’ll start off with…

Obama, the new King of Branding (from Laura Ries). Barack Obama is not just our new President but a new type of leader, one like we have never seen before. Not only does he understand politics, but he also understands branding. Plus, she ties in the BlackBerry factor…

Don’t just dream. Do something. An inspiring story on William Arruda’s blog, about Mary McLeod Bethune. Sometimes we have a goal that for some reason or another doesn’t work and is not achieved.  Should we give up?  No!

Targeting the right…or wrong…social media influencers. Dead-on thoughts from Mack Collier at MarketingProfs Daily Fix blog. Can you name a few recent examples of companies using social media to embrace, empower, and excite their customer evangelists?

Where would we be without lots of lists! Small Business Trends gives us two for today: The Ultimate Small Business Twitter List (you may find some new follows here), and a Top Blogs List. Thanks Anita Campbell (@smallbiztrends)!

The new Computer Science Corporation logo. I think the logo itself is pretty pedestrian, but the angled “projection” elements used in collateral materials is pretty decent visually. From that Brand New blog.

AND, just for fun – if you really have way too much time on your hands, every Super Bowl commercial ever shown. On Adland, via those Brand Flakes for Breakfast folks.

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Five in the Morning 010609

Let’s talk creativity and branding today (mostly). One of the benefits of having an overly-full RSS Reader is that there is a constant tidal wave of great stuff to look at, and be inspired by. Such as…

Hijacking other people’s billboards with thought balloons. Reminds me of the birds that put their eggs in other birds nest. This is quite brilliant actually – pointed out to us by those Plaid folks.

A picture is worth 90% of the words. Or all of them. Great “iceberg” example from Brand Curve, and en even more stunning execution from the Ad Goodness blog.

This Montreal logo, brought to our attention by the fine folks at the Brand New blog, raises a constant nagging question in my mind. Really – does anybody but the in-the-bubble creative ad agency types ever really make all these connections about what the logo means?? I say that the vast majority of normal people can in no way discern the “intent” of most of these logos.What do you think? And, you also need to consider (says uber-designer David Airey) the cost of rebranding, with a tangible UK example. (oh – and you might also like this Brand New “Best and Worst of 2008” post about logos).

David Polinchock brings us a link to 50 strangely wonderful buildings, if creative architecture is where you itch. Pretty awesome stuff.

Who doesn’t like creative photography? See how this couple teamed up with a photographer to make some pretty cool engagement photos. From A Cup of Jo blog.

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Five in the Morning 121708

Let’s go visual today:

Logo fan? I am – great logo design is wonderful (and awful logo design is…well, awful!). Vote for some faves here at LogoFaves.

CrazyLeaf Design Blog presents the Most Beautiful Websites of 2008. Some real tasty stuff here. Grab a cuppa joe and explore! Dara’s Garden is very sweet. Here’s an interesting one from a content perspective also: BlogSolid.

A tongue-in-cheek tagline for a company/website that works – Don’t Hire us if you Want Average. Nice.

Also from aforementioned CrazyLeaf folks – Best Design Resources of November 2008. Especially nice for you web/blog designer types.

Classic LIFE images hosted by Google. You’ll recognize some of these iconic photos. Neat old stuff included.

PLUS – Haven’t had the privilege of meeting Todd Defren yet. But my opinion of him just went up 5 notches. And of his wife…6 notches! Very touching post.

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Photoshop Express – Ho-hum

photoshop-express-menu.pngI saw a press release about the new (free) web-based photo-editing service being made available by Adobe – Photoshop Express.

I do a fair amount of low-level image editing for my blogging efforts, so decided to sign up and give it a test drive.

Yawwwwnnn.

Very thin feature set. Not particularly intuitive. The tools are few and rudimentary. I’ll stick with Picnik, which has become my default free web-based tool (and which I highly recommend).  According to TechCrunch, the Picnikers aren’t very scared…

Re-Sizing Graphics – a very cool approach

If you’re involved in graphic design – even if you’re not – check out this very cool demonstration of a technique for dynamically re-sizing graphics. Fascinating. (hat tip – TechCrunch)

Have a free Picnik!

I’ve been using free on-line image editing tools for months now, and love them. Of late, I tended to use PXN8 most, but after reading a glowing column by Walter Mossberg in the Wall Street Journal today, I decided to revisit Picnik.

In a word: Wow!

picnik_logo.gifI glanced at Picnik when it was a brand new beta – some months back – and liked what I saw then. However, after playing with it today, I’ll toss away all lesser sites.

Read the review (link above). Go to the site and play. For bloggers who like to incorporate images, it’s a dream app. You’ll be hooked.

Some Glass Eye Candy

brokenbayer2.jpgWow. Very cool photos of glasses shattering, and the effect on liquids inside. Shatteringly good!

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