Networked Communications (part 3): The Microphone is Mine Now

(This brief series is an effort to help us make the reasons for using social networking for business clearer to the skeptic, by rooting usage in overall cultural/technical trends that are…well, inevitable! See also part 1, the introductory post; and part 2, The New Normal is the Old Normal)

Here’s an excerpt of what I wrote a couple of years ago for the book Age of Conversation 2:

We are hardwired to communicate. We think, we share, we listen, we pass along information. We are storytellers and story-listeners.

However, as we’ve moved to a more modern society, with means of mass communication, a funny thing began to happen. Designated storytellers began to take over the place. And the rest of us were supposed to just listen.

The microphone was given to newscasters. Journalists. Professors. Authors. Experts. Marketers. The vast majority of people became listeners. Recipients. Consumers.

The tide has now turned. With social media tools, we have the microphone now. All we have to do is turn it on, and begin speaking. And we’re not giving it back!

The barriers to the average person having a “public” voice used to be pretty high. Influencers became such through a long (and usually expensive) process. No more. Ideas can flow, through social media tools, into the public marketplace within minutes. At virtually no cost.

This cultural and technical trend utterly upends the communications apple cart. A digital camera and a blog can expose wrongdoing at lightning speed. A musical talent can be uncovered overnight. Shoddy journalists and crummy businesses can be upstaged by mere citizens with an array of digital “microphones.”

Which is why we don’t want to talk about social media in isolation. The issue is digitally empowered expression. That train has left the station, and is hurtling comfortably down the track. Even if the details about Facebook and Twitter and “social media” aren’t well understood, any business that wants to remain relevant can understand this one Trend Current:

The customer has the microphone now. And s/he is not giving it back.

[This post is part of a series of posts, each covering a certain aspect of the topic: see part 1, The New Normal; part 2, The New Normal is the Old Normal; part 3, The Microphone is Mine Now; part 4, The Incredibly Shrinking Middleman; part 5, Someone Took Down the Fences, part 6, The New Digital Neighborhood; and the summary post - Social Media: Start Here]

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Five in the Morning 111208

More Twitter followers? Forget about it! Good tips from Lisa Hoffman.

50 ways to increase your blog subscribers. Wow – I need a 53-week year!! From Daniel Scocco.

David Meerman Scott on that pesky ROI-of-social-media question from the boss.

From those Duct Tape Marketing folks – a fine (free!) download. The beginner’s guide to Using Twitter for Business. Thanks, John Jantsch! Plus, here’s an article from ComputerWorld on tapping Twitter for business use.

Are you keeping up on the unfolding series of podcasts with Age of Conversation 2 authors? Here’s the spot to go for these meaty audio nuggets!

(Image credit)

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Age of Conversation (2) Available NOW

The long-awaited second edition of The Age of Conversation is now available! This group-authored book is a great introduction to social media, told in the voices of dozens of practitioners (see list below!).

I was honored to contribute a chapter to both the first and second editions. And the collaborators are top-notch!

You can buy the book right here. There are hardback, paperback, and e-book versions available. All proceeds to Variety – the Children’s Charity.

Here is the author list!

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

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Five in the Morning 101308

Best Buy re-brands – what do you think of the new outfit? From the folks at Brand New – worth adding to your RSS Reader to see who’s up to the latest re-branding efforts.

Unconventional Marketing mapped out by David Armano – another thought-provoking post/graphic by a very creative thinker.

Shannon Paul explains that Free Content Makes Money.

For those of us who love gadgets and automation, a very cool movement in the hospitality industry – Hotels go High-Tech. I love this idea. From MobileCrunch.

First Age of Conversation #2 podcast is up, says Gavin Heaton (co-editor along with Drew McLellan). First victim of the 237 authors is Jay Ehret.

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Just for fun bonus: Words and phrases we should never hear again, collected by Kirsten Wright. I’m sure you can think of others to add!

Oh, and why not…what do you get when you combine an iPhone camera, fall leaves, a slow shutter speed, and a twisting-of-device-while-taking-image? This!

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How many authors does it take to create one book?

Once again, a large group of authors is contributing to a collaborative book called “The Age of Conversation.” The first edition was a great success; this newest version, due out later in the summer, has over 200 authors (each contributing a brief chapter).

Ryan Barrett has assembled some “snippets” forwarded by various authors on her blog. Here is mine:

    “There is a tremendous amount of power – and money – to be had by controlling the microphone. But centralized communications will steadily lose their hold…We have the microphone now. And we’re not giving it back!”

Here’s the massive list of contributing authors. A very diverse and interesting crowd to be part of!

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

I’ve Gone Social!

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In NYC with blogging colleagues for the first annual Blogger Social preunion!!

Blogger Social has been Moved!

bloggersocial-dumfries.jpgBreaking News! It’s late notice, and hopefully no-one will be inconvenienced, but…the upcoming Blogger Social this weekend has had to be moved, to Dumfries, Iowa.

Mayor Bloomberg of NYC has called an emergency meeting of the New York State Ethics committee to investigate the past lifestyle choices of every single legislator in the state and city, and all hotel rooms in the City had to be confiscated in order to accommodate a massive influx of private investigators, panicky public figures, and drooling lawyers.

The Iowa Blogger Cabal (IBC), led by Drew McMillan and Mike Sandstone, graciously suggested that Iowa would be a good central point for hosting the meeting, and on short notice, the Knights Inn of Dumfries had sufficient room for 80+ bloggers. There is a Cracker Barrel and White Castle right nearby on the town strip for dining choices, and just around the corner is a the PineBox derby championship track, for exciting touring possibilities. Chuck’s Rent-a-Wreck has special weekend discounts on compact cars as well.knights.jpg

Just change your flights to connect through Chicago, then on to Council Bluffs, Iowa, then hitchhike or jump a train to Dumfries (warning: trains don’t actually stop there, so you’ll have to jump at that grassy section right near the crossing next to the Sarah Potter elementary school). Dumfries is located in booming Pottawattamie County and is sure to provide a wealth of social and networking opportunities throughout the weekend.

Kristina Curley (KC), one of the Blogger Social organizers, was totally upbeat about the change of venue. “I kept boasting about NYC as the city of lights, the city that never sleeps, and all that jazz, but that was all an act to get people to come here so I wouldn’t have to travel,” KC gushed. “Really, it’s just a filthy, crowded, overpriced hunk of real estate that isn’t worth the few beads and trinkets it was bought with. I was rooting for an Iowa location the whole time, and I am absolutely energized about spending a dynamic weekend dancing the weekend away in Dumfries. Wooo-hooo!”

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verdino-muffin-speedo.jpgThe Mayor of Dumfries, Rita Brisket, is very excited about hosting this event, and expressed particular excitement about meeting, live and in-person, Blogger Social’s top stud muffin, Greg Verdino. ->

For those still determined to do a Sunday afternoon barbecue, the legendary Steve “StickyFigure” Woodruff (picture here – and, hey, you can STILL sign up!) will be renting a BS ’08 LearJet for the quick hop from Dumfries to Northern NJ.

See you there soon…oh, and Happy April 1st!

(OK, really now – you do understand that this is April Fool’s Day, right? You’re really not going to call CK in a panic and change those plane reservations from Australia to the States..no, you’re not…OK, good.)

Here are all those NYC-bound Blogger Socialites:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano
Matthew Bailey
Ryan Barrett
Cam Beck
Jennifer Berk
Rohit Bhargava
Susan Bird
Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green
Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

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