Blogger Socialites: Reynolds, Richmond, Rittereiser, Roesler, Rosen, Rosenberg

When 80 Marketing bloggers get together in NYC for the first Blogger Social , you know it’s going to be a lively time. Because the attendees are one lively bunch! This group of BS’08 profiles was prepared with the assistance of Mario Vellandi, his second batch- thanks, Mario!

s-reynolds-150.jpgSusan Reynolds
You know you’re in for a treat when you land at Susan’s blog, entitled Case-Notes from the Artsy Asylum (Dominant magpie gene driven consultant Susan Reynolds tackles Relationship Media).

And there is simply no better way to write her up than to drop in her self-desription:

A woman who is interested in everything, I grew up on the banks of the Niagara River less than a mile from Canada, then spent a decade in the Philadelphia PA area before coming to Washington DC.

My bio page says “After work with various media outlets and directing art for a manufacturer, Susan shifted her focus to painting and independent projects while raising a family.” What that really means is that I worked in public relations, design and marketing in the government and corporate world; and taught studio art while juggling children and corporate wifedom. It was a lot like tap dancing while twirling flaming batons.

The children can now cook, use power tools and use the right fork. Though somehow I remained out of psychiatric hospitals I do not claim to have managed this unmedicated.

Using the blogosphere, twitter and other social media I work with others to help them achieve the same sort of buzz about their projects and services that was generated for such things as my participation in an Traveling Flat Artists – a takeoff on the Flat Stanley books and artistamps from my imaginary Empire of Ephemeria. (from Susan’s About page, which includes the best lineup of Relationship Media links that you’ll ever see!)

Have you seen mysterious appearances of frozen peas all over the blogosphere? Yep – that’s in honor of Susan – the backstory is here. Can’t wait to meet this high-impact gal!

marianne-richmond-150.jpgMarianne Richmond
Marianne is a branding strategist at Resonance Partnership, a consultancy she founded specializing in word of mouth marketing, and is based in St. Louis. They provide market analyses, concept development, program strategy, implementation, and measurement. Establishing and measuring metrics and ROI through quantitative/qualitative analysis is one of the greatest skills her clients value her for. Marianne has a BA in Psychology, MBA in Marketing, and a Masters in Clinical Social Work. Her professional history spans from consumer packaged goods marketing, to the exciting world of participatory media. A full profile of her background can be found at the about page on her blog.

She is passionate about green marketing, design, and sustainability, and writes about these subjects on her blog and as a co-author at Mary Hunt’s Smart Solutions for Sustainable Businesses. Marianne has two teenage sons, a sense of humor; enjoys reading, tennis, and listening to NPR; and lastly cherishes her mom as a hero in her life.

cathleenrittereiser-sm.jpgCathleen Rittereiser
Cathleen is VP of Business Development at Alternative Asset Managers in NY, marketing alternative investments to institutional investors; these include start-up and emerging hedge funds, and the firm’s own private equity fund. She has an undergraduate degree in Business and English, and an MBA from NY University. Cathleen is a co-author of the book: “Foundation and Endowment Investing: Philosophies and Strategies of Top Investors and Institutions“. While her knowledge in finance is impressive, she’s also well versed in digital marketing and creating brand development strategies online.

Additionally, she enjoys performing stand-up comedy in the evenings and writing about humor and other topics on her blog, including productivity, popular culture, procrastination, food & cooking, and technology. Last, but definitely not least, Cathleen is a co-founder of the Frozen Pea Fund.

steveroesler-150.jpgSteve Roesler
Steve is a communications specialist from greater Philadelphia, providing clients with training and development with an emphasis on improving systems, relationships, and large-scale change. At All Things Workplace, he passionately writes about how people can become extraordinary, among other topics in organizational behavior, communication, and leadership. Steve holds a Masters in Public Relations & Communications, and began his professional career with a 2-year assignment with Saudi Arabian Airlines. Here he developed and trained up-and-coming managers in Europe, Northern Africa, and the Middle East. Following his return to America, Steve established his own firm (The Roesler Group) in 1977, and has since worked with a variety of large clients in the United States and abroad.

He was once a drill instructor in the Army, is a musician and singer, and has been involved in broadcasting for over 30 years. While Steve has attended various institutes for the study of human behavior, he believes that none of them equals a single day’s education watching people at an airport check-in line.

john-rosen-sm.jpgJohn Rosen
John Rosen is an Executive Director of Marketing Consulting Associates, a strategic marketing consulting firm based in Westport, CT, that advises Fortune 500 companies on developing growth strategies. He is a co-author along with AnnaMaria Turano, of: StopWatch Marketing, Take Charge of the Time When Your Customer Decides to Buy. In the book and at their blog, they argue that consumers have a figurative ticking stopwatch with them when they shop. Consequently, the job of the marketer “is to understand that ticking and to either slow it down so that they can get their message across or stop the ticking and close the sale right then and there. It is this line of thinking that John brings to clients, from mom-and-pop stores to consumer product giants, in helping them analyze, evaluate, and appropriately respond to the time sensitivity of their customers.

John has 25+ years of sales and marketing management experience, and has two teenage sons who are shocked that he really knows how to blog.

robert-rosenberg-sm.jpgRoberta Rosenberg
Roberta is President and CEO at MGP Direct, Inc., where she provides clients with direct response marketing, search engine optimization, and copywriting services.  She has 20+ years experience primarily with print and web B2B customers.  She passionately writes about these subjects at The Copywriting Maven, where she indulges readers with tips, techniques, and resources (in addition to some ‘wry, cranky commentary’). Additional information about her professional background can be found on her About page.

Roberta also owns and operates an online gift shop, AdoptShoppe.com, which sells a variety of unique items. It started as a hobby while awaiting the adoption of her 2nd child from Korea.  She even started a specialty site, devoted to helping parents understand the process of adopting Korean children.

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled here)

Jennifer Berk
David Berkowitz
Rohit Bhargava
Susan Bird (these four are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni (these five are profiled here)

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled here)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt (these four are profiled here)

Rita Perea
David Polinchock
Marilyn Pratt (these three are profiled here)

Jane Quigley
Arun Rajagopal
Connie Reece
David Reich (these four are profiled here)

Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg (these six are profiled above)

Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Twitter Day One

twitter.jpgOkay, I finally did it. I Twittered. Decided to find out what all the fuss was about.

Why did I wait so long? Frankly, because I just couldn’t see the purpose. I could not envision the business application.

Nonetheless, all the cool bloggers were tweeting, so it was time to jump in. And, unexpectedly, I found something I wasn’t looking for…

Way back a year ago or so in the Age of Conversation book, I contributed a chapter called The Lowered Fence of Collaboration. Here is part of what I wrote:

    “While we still have nearby families and friends for support and fellowship, we now have a neighborhood far greater in scope. Collaboration and communication via the web means that I can now find others of shared interest — wherever they may be. I can create my own neighborhood, based on common professional interests, shared life experiences and mutual hobbies. The common space has no boundaries.”

This metaphor – neighbors chatting over a backyard fence – was something I never really experienced growing up. I guess I’ve always found the idea appealing at some level, but have been too task-oriented to see the value. But now, I work on my own. And even before, in a prior work situation, there was little like-minded communion – I was a marketer amidst technical folks.

So, I’ve found great enjoyment getting to know (even virtually) dozens of marketers through blogging and various collaborative efforts. But Twitter? Why, it’s the backyard fence! For me, it’s not about business – it’s about conversing over the virtual fence, and being less alone as a professional and as a person.

Hmmm…what’s not to like?

Social Media and RO__why?

A thought-provoking post by Debbie Weil on the ROI of Social Media had the effect of…well, provoking some thought.

tape-measure.jpgI’ve always had a hate-like relationship with ROI and its many first and second cousins (ROE, ROC, ROwhatever). The concept is sound at a certain level – if we invest (x), what will be our Return on that Investment? This works well in the tangible, definable, prior-track-record arena of business.

The problem is that it is a narrow, accounting-centric, and transaction-centric set of lenses. And not all decisions (both business and personal) are best viewed through the green RO__ eyeshades. Some things cannot be given proper value based on scheduled dollar returns. And some things, like Social Media, are emerging and evolving – no track record. We’re still making up the rules for crying out loud!

When it comes to Social Media and other aspects of business and life where measured returns are “squishier,” trying to do ROI calculations is a matter of undergoing artificial contortions (this has been true in the training industry, where I’ve been involved for many years). So you have to exercise judgment, faith, vision, and long-term thinking, answering this question primarily: is this likely to have a positive impact?

At the risk of oversimplifying the already obvious, I think a judgment about the value of Social Media and other such avenues can be made based on weighing these three factors, some of which don’t fit nicely into the simplistic RO__ model:

    Anticipated Positive Benefit (APB) – both long-term and short-term!
    Anticipated Potential Risk (APR)
    Anticipated Resource Allocation (ARA)

roi-borg.jpgIf the potential benefits outweigh the foreseeable risks, and there are sufficient time/people resources to move ahead – then why require make-believe ROI calculations? Just plow ahead and make things happen.

Just spewing here. What are your thoughts? I’m sure many of you are already running into the Business Borg (“ROI Resistance is futile…”) – how do you work around it?

(Image credit-tape measure)

Blogger Socialites: Perea, Polinchock, Pratt

This set of Blogger Social registrant profiles comes to us courtesy of Jennifer Berk, one of those who will be joining us in early April for a humdinger of a blogger get-together. Thanks, Jennifer!

rita-perea-150.jpg Rita Perea

Rita recently described how she started blogging, a conversion since she originally “just could not ‘see’ the power of using social media to grow my speaking and coaching business.” Since her change of heart, bringing her career, leadership, and public speaking advice to the blog has become “the new and improved way that I do business.”

One particularly interesting category on the Rita Perea Consulting blog is Coachability – stories about how coaching works and how best to take advantage of advice. Rita has also started the P List – her award for “Business People Who Live Their Passion With Integrity.”

A lifelong learner, Rita is working toward a doctorate in organizational psychology, and her book will be released this fall. In an information-oversaturated world, couldn’t we all use advice on going “From Frantic to Fabulous in Forty Days”? Looking forward to hearing more about it in April!

david-polinchock-sm.jpgDavid Polinchock

David has been working in new media for more than 15 years, and now focuses on making companies’ product experiences extraordinary as Founder and Chairman of Brand Experience Lab. BEL and David were profiled in Fast Company a couple of years ago, with mention of cool new technologies they were playing with then – who knows what they have now!

David is also an Adjunct Professor at CMU, and he’s taught classes on experiential branding at NYU. You can also find him microblogging on Twitter.

The Experience Economist blog will be almost four years old during Blogger Social. I love the tag cloud category listing, showing many posts on advertising news, emerging technologies, events, the future of advertising, and retail news. Posts often springboard from customer experiences to talk about how companies and ad agencies need to improve how they connect with people. For instance, a recent, provocative story is reprinted from BEL’s first newsletter in 2003, saying “The consumer has become the baby seal of the Twenty-first Century, and we are the mighty hunters.” Go read to find out how the baby seals are fighting back and how companies can learn to drop the club.

marilyn_pratt-sm.jpgMarilyn Pratt

Marilyn’s job title is Community Evangelist at the SAP DeveloperNetwork’s Business Process Expert Community, and her work blog posts are an interesting mix of community events, introductions to features, and BPX-specific discussions.

On her own time, Marilyn’s “A time to mourn a time to rejoice….” is a thoughtful blog with longer posts, usually only a few a month but going back to 2005. (She Twitters far more frequently, but with similar care.) The blog was one of the ten
selected for Sam Lawrence’s text cloud redux (with women) post (scroll down to #7), and he rightly remarks on Marilyn’s international orientation.

One of her posts from last November beautifully combines her personal advocacy interests with her professional life, talking about applying business process expertise to corporate responsibility. Marilyn also has a background in theater directing, and I’m betting that translates into enormously useful experience for a community manager and advocate!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled here)

Jennifer Berk
David Berkowitz
Rohit Bhargava
Susan Bird (these four are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni (these five are profiled here)

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled here)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt (these four are profiled here)

Rita Perea
David Polinchock
Marilyn Pratt (these three are profiled above)

Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Eliot Spitzer: A Tarnished Man, A Tarnished Brand

spitzer.jpg

[3/12 update: Spitzer has just resigned. Some further thoughts on my Impactiviti blog: Flawed or Fraud?]

The news is just breaking this afternoon – Eliot Spitzer, controversial Democratic governor of New York, has apparently been linked to a ring providing prostitution services.

Spitzer is hardly the first politician to be caught (as of this writing, allegedly caught) in a situation of moral compromise. But Spitzer is in a very awkward position – his entire public career was built on being the ethics enforcer. The prosecutor. The one going after the transgressions of the rich and powerful. Brand Spitzer was all about fighting corruption. But it was more than that…

Eliot Spitzer managed to gain a reputation for ruthlessness, pettiness, and arrogance. Some of his moves as Attorney General – and as Governor – were highly questionable. And so, when someone like that is caught in hypocrisy, there is little chance of recovery. If the charges prove true, Brand Spitzer is tarnished forever.

Mere mortals who stumble morally are often forgiven, particularly if they have a track record of seeking to do what’s right, and tend to show mercy and understanding toward others. But when you make a career out of applying the law with exceptional zeal, and then manage to do something that looks like you think you’re above the law – well, there won’t be a lot of sympathy or forgiveness, I suspect.

Lesson learned? People (and brands) make mistakes all the time. Sometimes grievous ones. If we’ve built good will and kindness into our brand, we can recover. But if we’re all about right/wrong, win/lose, and the self-aggrandizing exercise of power, then we have to face the uncomfortable fact that the stakes will be far higher when we muddy our shoes.

Blogger Socialites: Laycock, Lee, Livingston, Magno, Maltoni

OK, so this group of Blogger Social registrants got done out of sequence. But it’s only because we were running short of superlatives, and had to search high and low for new and creative ways to brag about our blogging colleagues (does that sound good, Valeria??). Many thanks to Kristin Gorski for writing up this set!

jennifer-laycock-sm.jpgJennifer Laycock

As Editor of the Search Engine Guide blog, Jennifer Laycock loves to share her knowledge of search engine marketing, viral marketing and social media to help small business owners master their business domains. But did you know that she may also be the “Goddess of All Twitter Knowledge”? After reading her informative ongoing series “From Twits to Tweeple, Why I Embraced Twitter and You Should Too”, both experienced Twitter users and newbies will undoubtedly learn valuable tips.

Do you “retweet”? If you don’t, after reading Jennifer’s post, you will. Your viral marketing efforts will thank you for it.

When Jennifer isn’t clarifying some of the Interweb’s most challenging and vital fine points for the hungry online masses, she is happily explaining the world to her young son and daughter. From seeing how well she educates on Search Engine Guide, it is clear what a gifted teacher these young ones have in their mother!

cece-lee.jpegCeCe Lee

A PR veteran of agencies like Ogilvy & Mather, Niehaus Ryan Group/Wong, and Blanc & Otus, Cece knows how to get the word out. She writes about blending public relations with marketing to make results for her clients at her personal blog PR Meets Marketing. Cece shares what she is learning along the way; check out her post “Pitching Bloggers”, a resource that all PR folks dealing with Blogville should read thoroughly and refer to regularly. With both feet planted firmly in the tech world, Cece is currently doing in-house PR at ON24, a company which specializes in making rich media applications (like webcasts and podcasts) easy to use and packed with value.

Looking at all her company’s services, I have many questions to ask her about web- and pod-casting. Bast on her extensive work experience, I’d like to get insights from her about blogging and PR, too. From looking in awe at her photo on her blog’s “About” page, I would also like to know this: how long did she stay on that mechanical bull?!?

geoff-living-150.jpgGeoff Livingston

Geoff Livingston is co-author with Brian Solis of Now is Gone: A Primer on New Media for Executives and Entrepreneurs, which just recently won the Silver Medal in the Advertising/Marketing/PR/Event Planning category at the 2008 Axiom Business Book Awards.

As head of Livingston Communications and Editor of The Buzz Bin, this marketing strategist has developed a diverse clientele in the Washington, D.C.-metro area: the Duke Ellington Jazz Festival, the Washington Nationals, Verizon Wireless, and a host of others. Geoff is also a sought-after speaker on marketing, PR and new media. After having given keynote presentations to the Direct Marketing Association of Washington, The New, New Internet Web 2.0 Accelerator and Success in the City’s New Media Nouveaux conference, everyone knows that Livingston really talks his talk.

According to a mysterious item listed on his blog’s “About” page, Geoff also seems to have some space travel on his résumé. If you’d like to know what he forgot to pack on his trip to the moon, just click here!

lori-magno-150.jpgLori Magno

Lori Magno runs the Moda di Magno Blog for Stylish Living. As a Creative Liaison with Digitas Boston, she also posts at The Digital Hive, the Digitas account planning group’s blog.

This multi-faceted creative shares her rich artistic interests online. She recently embarked on an iPhone photo safari around Boston and posted the images to her blog; they are the latest in an ongoing series of “iPhone pix” and capture moments of interesting visual details, fun spontaneity, and how design communicates. Lori is also an accomplished jewelry designer. If you’d like to spend some time gazing at elegant, unique necklaces, earrings and bracelets online (like I did in researching this blurb), do check out her Accessories for Stylish Living webstore.

Lori pens in her Blogger Social bio that she is “an Audi-driving, Mac-using, doppio-drinking (mostly), Red Sox-loving liberal”. From seeing her work online, I suggest she add “Renaissance woman” to her list.

valeria_maltoni-150.jpgValeria Maltoni

Valeria Maltoni is the Conversation Agent. Her client list reads like a “Who’s Who” of the most influential corporate and academic business minds in the world. She is a Fast Company Expert blogger and also posts at The Blog Herald and Marketing Profs Daily Fix.

Originally from Italy, she now resides in Philadelphia. Publishing her writing in both English and Italian, her marketing insights truly reach a global audience. Maltoni is a well-recognized speaker on topics like “Building a Successful Team”, “Building a Great Brand” and “Knowing vs. Doing”. Actively involved in professional organizations, she can be found in the membership of the Public Relations Society of America (PRSA), the American Marketing Association (AMA), the World Affairs Council of Philadelphia (WACA) and the International Association of Business Communicators (IABC).

Thought-leader Valeria lives and breathes inspiring marketing. Her post “Conversations on the Future of Advertising” is one current example of this hallmark trait of hers. Read any of her posts or her blog’s “About” page to experience how marketing, insight and generosity combine to advance the field of modern business.

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled here)

Jennifer Berk
David Berkowitz
Rohit Bhargava
Susan Bird (these four are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni (these five are profiled above)

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled here)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt (these four are profiled here)

Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Thank God for Antonin Dvorak!

I mean it. Sincerely, and without using God’s name in vain.

I thank God for Dvorak, Beethoven, Brahms, Rachmaninoff, and many other composers and musicians (not all of them classical, by any means!) whose productions fill my ears with beauty and my heart with joy.

wonderful-life.jpgLast week was rough. An uninvited intestinal bug raged through the entire family, leaving churning stomachs and blecchhy minds in its wake. Recovering, but in a physical and emotional funk, I left early Thursday morning for a business trip, to spend some time with (fortunately) a favorite client. Nonetheless, I felt drained and worthless, driving past bridge abutments on the highway and having some of those Jimmy Stewart/It’s a Wonderful Life moments (“maybe the world would be better off without me…!”). Ever felt like that? Well, despite the fact that I even had the collision damage waiver on the car, I stayed on the road and spent the day trying to concentrate on client needs instead of my own blah.

Friday the funk began to lift, creativity began to flow, and I felt like I was finally back to adding some value. But, the best was yet to come. My bride of (almost) 27 years picked me up at the airport, and we headed off for a bite to eat, and for a performance of Dvorak’slogo_njpac.gif Symphony No. 9 (From the New World) at the New Jersey Performing Arts Center. The Czech Philharmonic Orchestra was on tap – fitting, since Dvorak was a Czech.

(NJPAC, by the way, if you’ve never been there, is a lovely facility right in downtown Newark. The building, and the logo, have always been favorites of mine).

njpac.jpgThe first piece performed was Dvorak’s Carnival Overture – it was an OK performance, nothing earth-shaking. Then, in a late substitution, the second piece was Beethoven’s Piano Concerto #5 (Emperor), a real favorite of ours – stunningly performed by a subset of the orchestra and a talented pianist named Simone Dinnerstein. Wonderful.

After intermission, it was time for the New World, and the performance was spine-tingling. The conductor was quite animated, the musicians clearly well-familiar with the piece, and the audience was barely able to contain its enthusiasm. Once the vigorous and stirring final movement was done, the place erupted in applause. By then, I was utterly transported out of my prior lethargy and thrilled to the marrow by such marvelous musical talent. The sounds coming out of those instruments – sounds that somehow, were once envisioned and created in the astounding mind of an amazingly talented composer – carried my feelings through the range of exquisite pleasure to minor-key sorrow to triumphant rapture.

(If you’re not familiar with the New World Symphony, waste no time getting a CD! The second movement, Largo, is one of the most hauntingly melancholy and beautiful pieces of music you’ll ever hear. The Allegro, which closes it out, will have you leaping out of your chair as your hair stands up on the back of your neck. Yes, it’s that good!)

njpac-czech.jpg
(picture taken from my handy iPhone)

dvorak.jpgLet’s be honest – sometimes, life can feel like sandpaper. Coarse grain sandpaper, on a fresh wound. Even old Antonin doesn’t look too thrilled in the picture here! But then, we have the gifts of music, food, wine, family, friends…and remembering those things, those Clarence-like reminders, we push through the bad stuff and acknowledge that we are blessed. Blessed, sometimes, beyond our wildest dreams…

Blogger Socialites: Meacham, Miracle, Monty, Ohrt

We’re past the 50-yard line now profiling the registrants for the upcoming Blogger Social (April 4-6, NYC), and one thing is clear – we’re going to have a smashingly interesting crew of folks to get to know at this great event! I envision a lot of temporarily “silent” blogs, replaced by some amazing sore mouth apparatus after a couple days of non-stop jawboning!

Today, 3 M’s and one O – we have an “N-less” group this year!

dougmeacham-150.jpgDoug Meacham

Doug’s NextUp blog (should we be surprised that marketers come up with such great blog names??) is subtitled Customer Experience, Marketing, Innovation, Conversations. And as soon as I landed there, I see this post pointing to a helpful Twitter intro video highlighted by fellow blogger Greg Verdino. Which, of course, I’m going to check out because I’ve maintained an arms-length mild curiosity about Twitter, but I’m not sure I get the fascination (yet?).

I also quickly saw that Doug did something else I recently did, now that travel is more frequent – sign up for Hertz #1 Club Gold. Here is Doug’s overview. My experience has been mostly positive – a couple minor glitches – I definitely like the concept of efficiency and streamlined process when doing the airport thing.

Doug’s About Me page gives this (rather impressive!) professional overview: Doug Meacham is a Multi-Channel Retail consultant with IBM and a veteran of the consumer electronics retail industry. He is passionate about Customer Experience, Innovation, Brand Engagement and Social Media.

Prior to joining IBM, Doug worked for Circuit City Stores in various technology, management and strategy leadership positions. Doug recently delivered a strategic framework and several high-profile innovation initiatives designed to help Circuit City create a differentiated customer and associate experience. As a social media evangelist, Doug created an internal blogging network for sharing insights across the organization and was responsible for Circuit City’s initiatives in the virtual world Second Life®.

Doug hails from Richmond, Virginia, and he has a goatee (I wonder what will be “significant facial hair” percentage at the Social this year?), so I expect we’ll get along famously. Here’s some LinkedIn Dougage, and his Twitter page.

virginia-miracle-150.jpgVirginia Miracle

As of this writing, Virginia’s blog details a disappointing but interesting hiccup in her plans to get the SXSW conference in Austin, TX (Virginia is from the DC area). She and a few fellow bloggers got bumped from the flight, and in her case, not being able to get there on another flight in a timely manner meant missing the whole conference. Yet she and her no-longer-strangers fellow bloggers bonded right there in the airport. Interesting stuff.

Virginia has an interesting spin on brands that really grab your loyalty: “Brands Worthy of a Weekend.” Hadn’t thought about it that way – great piece.

It’s too much to cut-paste here, but I strongly recommend reading Virginia’s About page. She is deep into WOM marketing, is SVP of Digital Strategy at a well-known agency, a new Mom, and, apparently, a mean Scrabble player (note to VM: Have you ever played the variation called “take-one”? If not, let’s grab some tiles and the Social and I’ll challenge you to a round!) It’s no miracle that she is on LinkedIn and Facebook, though since she is a new Mom, it’ll probably feel like a miracle to get away for a couple days in April!

scott-monty-150.jpgScott Monty

Scott’s The Social Media Marketing Blog is all about – well, read the title! Scott works with Joseph Jaffe over at Crayon. Scott, this weekend, is over at SXSW, and here is an amusing post about a panel identifying and voting on the worst social media marketing campaigns of 2007. In fact, here is a fresh-from-the-tree pic of Scott in Austin, TX, with the “accordion guy.”

And are you curious about the Social Media Marketing job market? Scott’s post here indicates that it is both expanding and evolving. Scott even put together a job site for such positions, which you can see here. Like me, Scott works out of his home (he’s in Maynard, MA), and this interesting video clip shows us more.

Scott also seems to be a Sherlock Holmes fan, with a separate blog dedicated to the great detective.

Being on the cutting edge of social media technology, Scott can be found on all the usual suspects, including Facebook, LinkedIn, Twitter, Python, etc. etc. It’ll be fun to meet this social media marketing pioneer!

darryl-ohrt-150.jpgDarryl Ohrt

Brand Flakes for Breakfast – another great blog name, from a guy who works with another innovative one-word new marketing company (Plaid). Darryl and his colleagues keep up a very interesting, diverse, and easy-to-read blog that touches on a whole variety of topics, from advertising to packaging, to new media to…well, all things plaid. Even a few things LED.

Some of Plaidists are at SXSW, and they used ooVoo to communicate (well, sing Happy Birthday, actually) with a colleague while they were apart. Plaid is HQ’ed in Connecticut (my home state).
I cannot possibly do any better – in fact, I cannot even accurately reproduce – the intro to Darryl on the Plaid site. You simply have to go there! Todd And did a great interview last year with Darryl, from which I’ve extracted this funny Q&A bit:

What famous person do you most look like?
You can’t really look like me and be famous, so nobody. I would like to look like Johnny Rotten. But I don’t.

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled here)

Jennifer Berk
David Berkowitz
Rohit Bhargava
Susan Bird (these four are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni (these five are “coming soon”!)

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled here)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt (these four are profiled above)

Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger McSocialites: McCarthy, McDonald, McEnany, McHale, McLellan

We’ve come a long way profiling the registrants for the upcoming Blogger Social (April 4-6, NYC). And sure, we know that this group is just slightly out of alphabetical order, but the L’s and early M’s are coming soon…promise. This series of profiles was contributed by wonderful blogging colleague C.B. Whittemore.

caroline-mc.jpgCaroline McCarthy

Caroline McCarthy [not to be confused with Congresswoman McCarthy http://carolynmccarthy.house.gov/%5D keeps her ear to the ground and her fingers on the pulse of the world of social media in CNET News.com‘s The Social. There, Caroline manages to keep everyone abreast of the latest and greatest in the Facebooks, MySpaces and Diggs of Web 2.0. Keeping it interesting, she is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. Through The Social, you can witness her happy addiction to fun social media tools from Twitter to Yelp to Facebook and text messages…. as she explores all facets of the Web’s gregarious side, as well as the unique tech culture – including its effects on politics – in her home city of New York.

matt_mcdonald-135.jpgMatthew McDonald

If you’re looking for simple ways to spark new marketing ideas, look no further than Matt J. McDonald’s “A New Marketing” Blog. And, if you’re not sure what to expect, then check out Matt’s “About Me” section… Imagine coming face-to-face – not only with a new marketer – but also a pirate scholar [ahoy, there, matey!], blazer aficionado, bonsai gardener, big picture thinker [yes, definitely goes hand-in-hand with bonsais], and client service ninja! His TED Tuesday series definitely inspires new marketing ideas.

How can you learn more? I’m glad you asked. Matt also has his own Squidoo Lens: http://www.squidoo.com/mattmcdonald.

paulmcenany-150.jpgPaul McEnany

Anyone who names his blog “Hee-Haw Marketing” – after the 70s television show about people wearing over-alls – has to have an irreverent sense of humor! Even more so when you realize that he was awarded the dubious “Greatest advertising human in the world” distinction in 1983 by Bullshit magazine… as a precocious three year-old. Nonetheless, Paul McEnany is a force to be reckoned with from Dallas – as a new media marketing strategist – to Madison Avenue [at The Madison Avenue Journal] and Beyond [at Beyond Madison Avenue].

Paul specializes in participatory media. He has a background in traditional marketing and account planning, and advocates responsible marketing [i.e., in such a way that your brand and company are relevant to your customers!] in his Top 25 marketing blog.

tim-mchale-150.jpgTim McHale

Quick! What comes to mind when you see the online publication “The Madison Avenue Journal”? You’d think that person has to know Madison Avenue. Right? Tim McHale certainly does given his 19-year background in traditional marketing, seven years in interactive marketing and proactive leadership in integrated marketing! To be more specific, Tim was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide [Omnicom]. By the way, have you noticed the site’s descriptor? “The AMC-TV Network’s Favorite MAD MEN site in advertising!” No wonder Tim describes himself as a “Media Activist.”

drew-mc-150.jpgDrew McLellan

Drew McLellan — co-Blogger Social-conspirator, Age of Conversation co-starter, Mickey Mouse aficionado, Top Dog, Dodgers fan and endlessly creative master marketer — embodies the collision of passion and strategy. From the midst of Iowa, he manages to touch the entire globe as he encourages anyone serious about branding and marketing to conduct authentic love affairs… with customers! He makes it easy, too, with the likes of his 99.3 Random Acts of Marketing book. No wonder that his blog, “Drew’s Marketing Minute”, features prominently on the Top 25!

But that’s not all! In fact, he’s indefatigable! He is already inspiring the blogosphere, with partner Gavin Heaton, to get ready for the 2008 version of The Age of Conversation. And, you can be absolutely sure that he will be fully engaged, along with CK, in making the 2008 Blogger Social a fantastic success! Thanks, Drew!!!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled here)

Jennifer Berk
David Berkowitz
Rohit Bhargava
Susan Bird (these four are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled above)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Jaffe, Karpeles, Kerley, Kieff, Kutchera

Continuing on with our series of posts profiling the registrants for the upcoming Blogger Social (April 4-6, NYC), we now reach the J’s and K’s, including one of the illustrious bloggers (CK) helping mastermind this whole get-together.

jaffe-150.jpgJoseph Jaffe

Joseph heads up the blog Jaffe Juice, which he describes this way: Welcome to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects sof new marketing, advertising and creativity.

Jaffe is very active in the new media world, and even in some “old media” endeavors, as this post explains. He just came out with a new book, Join the Conversation, which I am in the process of digesting.

Joseph’s writing tone is enjoyable – he is casual and approachable. The blog is loaded with a variety of new marketing ideas and is well worth scanning.

Joseph heads up Crayon, a “new marketing company”, which as far as I know is the first company to list a virtual geographical location in its list of offices (Boston, Westport, New York, Second Life). He clearly has major-league marketing street cred, given this background: Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on new marketing. Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, American Airlines, Dunkin’ Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite. It’ll be fun to meet this pioneer of social media at the Social!

ryan-k-150.jpgRyan Karpeles

Ryan is a young guy, just beginning his career in Marketing, and everyone likes him. Why? Because he has a great attitude, and doesn’t seem to be full of himself. I love this little statement on his blog, Living Light Bulbs: Ryan Karpeles has no special credentials whatsoever. He just happens to really like Marketing.

How can you not like a guy who writes a post like this? Or who freely volunteers to help out in group endeavors (even writing some of these Blogger Socialite profiles!)

Ryan is a Customer Experience Manager at Meeting Tomorrow (A/V equipment rental outfit). He graduated last year from the University of Iowa. Of course he’s on LinkedIn (see his description about his role at Deerfield Golf Club – classic). Ryan is an up-and-coming marketer, a solid blogger, and an all-around good guy who will, I’m sure, feel right at home with his Sociable colleagues!

ck-150.jpgCK

What can you say about Christina Kerley (CK)? She’s a whirlwind of collaboration, a maven of socializing, a prolific blogger and commenter, and a person who cares deeply about others. I am very sure that I am not the only one who can testify that, in the early days of trying out this blogging thing, CK’s encouragement was instrumental in my keeping at it. She even sent me chocolate chip cookies at one point!

CK heads up her own marketing company (ckEpiphany), and this “About” post gives a pretty good overview of all things CK. Along with Drew McLellan, CK dreamed up this Blogger Social event, because she just loves to be together with people face-to-face, not just virtually. I found that out last year at a NYC meetup for a large handful of us marketing bloggers, when I got to meet CK (and Toby, and David Reich, and David Berkowitz, and Tangerine Toad, and Ann Handley, and many others) for the first time. What a delight it was!

CK’s blog is one of the most fun around. Filled with marketing insights, debates, personal stuff, and the occasional spotlight on others, you simply can’t lose when you visit CK. We’re all grateful for her many contributions to the blogging community!

chris-kieff-150.jpgChris Kieff

I knew nothing about Chris Kieff until I clicked on the link above, but I immediately liked the title (1 Good Reason) and the tagline (Things I find interesting about Internet Marketing and stuff like that).

Among other topics, Chris gives insightful and meaty commentary on social media, including his take on ooVoo, and his “thus far” review of some of the other networking tools.

Chris describes himself as an Internet Marketing expert with a focus on web site promotion, advertising, blogs, SEO, and social networking. This page gives the full Kieff overview. Chris is in the NYC area, so he won’t have to travel far to the Social – here is his LinkedIn profile also.

joekutchera-150.jpgJoe Kutchera

The Daily Joe – how can you not like a blog title like that (esp. if you enjoy good coffee)? Joe’s blog is about publishing and marketing, with, of course, an emphasis on new media and user-generated content.

Joe will be joining us for the Social event from Mexico! Here is Joe on LinkedIn, Facebook, and another on-line profile.

Joe sums himself up best on his About page, so here is the overview:

Joe Kutchera is a eight-year sales and marketing veteran of Time Warner´s interactive properties including Warner Bros. Online, This Old House Online, Time Inc. Interactive, and CNNMoney.com. Currently, he leads the interactive sales team for Grupo Editorial Expansion in Mexico City (acquired by Time Warner in 2005) with sites including CNNExpansion.com, Chilango.com and Quien.com.

Joe is a board member of the Interactive Advertising Bureau (IAB) in Mexico and has also been an active member of the Interactive Advertising Bureau in the U.S. Joe has a BA from Macalester College in St. Paul, Minnesota and an MBA from Fordham University in New York City. You can reach him at joe[at]kutchera.net.

The Daily Joe is my personal blog about interactive publishing, marketing, and the impact that user-generated content is having on the media business overall. Initially, I was drawn to blogging through my interest in digital photography which lead me to discover Flickr and all of the amazing photo blogs out there. Then I realized how my professional career in interactive publishing, media sales and marketing was merging with my interest in digital photography, or visual user-generated content. So, the purpose of this blog is to explore how the lines of content creation, marketing, and promotion are becoming blurred and what is coming out of it all. Consumers are becoming content creators and promoting themsleves as individuals (e.g. bloggers). Marketers are becoming publishers through the web and communicating through blogs and other two-way communication tools directly with consumers. Even with all of this going on, publishers are still more important than ever as they can lead the way with best practices for how new publishing tools and technology can be utilized.

Joe, we look forward to your contributions at the Social!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled here)

Jennifer Berk
David Berkowitz
Rohit Bhargava
Susan Bird (these four are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled above)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Habeshian, Handley, Heaton, Hoet, Horne, Howard

Today, we get to hear from a new contributor (Ryan Karpeles) to this series of posts on the Blogger Socialites. Ryan is one of several who have kindly consented to write up profiles with me. Today, the “H” group – I wrote the first one, Ryan wrote the other four. Thanks, Ryan!

habeshianvahe.gifVahe Habeshian

Vahe Habeshian was formerly managing editor of ClickZ (and formerly editor of MarketingVOX), but now is editor of MarketingCharts.com. He has been an editor for more than 15 years (he “blames” Ms. Helen Kuenstler, his high school English teacher in Granite City, IL). Before joining the ClickZ team, he was a research analyst and research editor at IDC, an IT market research firm based in Framingham, MA. And what seems like ages ago and in another lifetime, he was the editor of The Armenian Weekly, based in Watertown, MA.

I haven’t been able to discover a whole lot more about Vahe, so he’ll have to fill us all in at the Social!

Ann Handley

If you don’t already know Ann, you’ve most likely been living in a Siberian bunker for the past 5 years, but no worries – we’ll be happy to bring you up to speed ;-) By day, Ann is the Chief Content Officer of MarketingProfs — which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of its blog, the MarketingProfs Daily Fix, as well as a contributor. She also writes for The Huffington Post.

Ann is an incredibly talented writer with an uncanny knack for discovering and promoting other great writers around her. She recently started her own blog (woohoo!) and has already amassed close to 200 comments in the span of only seven posts (which has to be some sort of record).

Her writing is fresh, intelligent, stimulating and playful – all while fitting a style that is distinctively Ann. If you haven’t had a chance to meet her, you’re in for quite a treat come April 4th in NYC.

Gavin Heaton

Gavin is a world-class marketer who hails from Sydney, Australia. He’s worked in a wide range of roles and professions from accounting and publishing to technology services, knowledge management and marketing. He’s also a co-originator of the Age of Conversation, as well as a contributor.

Gavin’s blog, Servant of Chaos, is an interactive diary capturing his thinking on branding, digital strategy and the art of storytelling. It’s jam-packed with brilliant writing, insightful strategies, captivating stories and a host of other marketing goodness.

Gavin currently works for SAP in Education Business Development. He’s a connector, a thinker, and is constantly producing challenging and thought-provoking content in this space (and he certainly knows how to sport the denim – see pic). He’s also traveling a long, long way to get to Social, but we’ll no doubt make it worth his while ;-)

Kris Hoet

After 7 years working in cinema, Kris recently joined Microsoft MSN. He’s been the Consumer Marketing Manager for MSN/Windows Live in Belgium for 1 1/2 years and and is now working as Marketing Communications Manager on the European team. You can usually find him in the Microsoft offices in Belgium … that is, when he’s not traveling ;-)

His blog, ‘Cross the Breeze, focuses mainly on digital marketing, advertising, technology, and customer experiences in this crazy space we call the Internet. You can also find him on Twitter, LinkedIn, Delicious and Facebook.

Kris contributes a ton all over the social media-sphere, and is continually providing insight and analysis on everything from digital applications to the value of online communities. If you haven’t already met him, head on over and say hello!

Kevin Horne

Kevin started his own blog in January of this year, and it’s already chock-full of practical ideas, stories and vital lessons about marketing and branding in today’s world.

According to his bio, Kevin is an independent marketing strategist and adjunct faculty member at Baruch’s Zicklin School of Business. He has establshed Lairig Marketing (his blog) as a service to help clients carve out their unique path forward.

I have yet to ‘officially’ meet Kevin, but after reading many of his posts (and contributions at MPDailyFix), it’s clear that he’s an excellent writer, with some serious credentials, who brings a lot to the social media table. You can learn even more by visiting him at any of these spots:

- LinkedIn
- MarketingProfs
- Lairig Marketing (Kevin’s blog)

Sean Howard

Sean is currently the Director of Strategy and Innovation at Lift Communications, a brand experience studio. But don’t let that fool you – he’s also a diehard (and audaciously nekkid) evangelist and author for the Age of Conversation.

In his free time, Sean enjoys ultimate frisbee, philosophy, gadgets, cats, and anything resembling ultimate frisbee. (So if you know any ultimate-frisbee playing cats who philosophize about gadgets, you may want to forward their resume his way.)

Sean also happens to be a prolific and engaging writer. His blog, CrapHammer, covers all sorts of juicy subjects including social media, viral marketing, communications, and of course – a little philosophy. He writes in a rich, descriptive style that’s easy to read yet incredibly profound. Come Social time, he’ll be trekking in from Toronto, Canada to meet up with the rest of you amazing bloggers!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these five are profiled above)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Plus, a couple of additions who are breaking the alphabetical flow:
Shashi Bellamkonda
David Berkowitz

Blogger Social 30-Day Countdown!

Why should you be looking forward, with great anticipation, to the upcoming Blogger Social in NYC (April 4-6)?

ann-sw-ck.jpg

Where else can you get a hug from “blogging beauties” such as Ann Handley and Christina Kerley (CK)?

Where else will you see Toby Bloomberg thoroughly intimidate David Reich?

Where else will you get glorious views of the back of Greg Verdino‘s pate?

t-toad-masked.jpg

Where else will you discover the true human identity of the mysterious Tangerine Toad?

Where else will you see Curious George with a pink boa?

Where else will you find so many divas and divos of the blogging universe?

Yep – only at the one and only Blogger Social – here’s the updated list of registered attendees. Get ready – only one month to go!

collage_march_2_5.jpg

Blogger Socialites: Goren, Gorringe, Gorski, Gravel, Green

Have you ever bit off more than you could chew? Of course you have…and so did I, with this series of profiles! However, not to fear – reaching out to a handful of these collaborative friends, I now have a small team who will be helping finish up ALL these profiles over the next few weeks! So you’ll see a few other by-lines in coming days.

Today, we come to the “G” list…

mark-goren-150.jpgMark Goren

Mark has been very active behind the scenes helping to organize the Blogger Social. His Blog: Transmission, Content and Creative is a gold mine of new (social media) marketing. He has broken away from the big agency model and now works as a consultant in the land of the Montreal Canadiens. He describes himself as a New Marketing Coach (LinkedIn profile here).

Mark describes his outlook this way -

After 10 years of working in marketing as a copywriter at several traditional advertising agencies, including Campbell Michener Lee in Toronto, Acme Advertising + Design in Ottawa, and BCP, FCB Direct and Armada (now Zoum Armada) in Montreal, I’ve learned one sure thing: the traditional advertising model is broken.

This may be a big revelation to some, not so big to others, but it had always been a suspicion of mine. Since the summer of 2005, when I became a student of social media, everything I believed has been confirmed. And now I’m finally doing something about it. (for more on Mark’s perspectives on this point, see this post).

So long agency life, hello world of new marketing consulting, freelance copywriting, social media advocacy, and anything else that’ll pay for a family of four to see the Habs in person.

How did he become Mark Goren the blogger? Here is the story. Mark and I have exchanged a number of e-mails over the months and I can’t wait to meet him!

heather-gorringe-150.jpgHeather Gorringe

Heather is a relatively new blogger with a unique social media emphasis – farming! Yep, while most of us are obsessing about iPhones and Twitter and ooVoo, Heather is talking livestock. This is great – we need to see more about how social media spills out from the fast line of technology into everyday life.

Heather will be part of the U.K. contingent visiting at the Social. Here is how she summarizes herself in the blog bio:

I am a 43 year old farmer’s wife from rural Herefordshire, with one son, one mail order business called Wiggly Wigglers, 2 chickens (Lilian and Valerie), two pigs (unnamed as they will become pork) 2 chocolate labs – Toast and Jam, and one chocolate cat – Noah. I have a passion for rural communities, and in particular the community that I am part of in rural Herefordshire.

This year is my chance to explore the opportunities that Web 2.0 and Social Media can offer to folk who have as yet been pretty slow to take up email – let alone Social Media. Our farm is a commercial operation – my husband Farmer Phil farms around 1200 acres, arable and beef. Yet he and many of his fellow farmers have a real affinity for the wildlife they help support and the environment in which they live. My company – Wiggly Wigglers is all about connecting farming with gardening and using methods to encourage wildlife to thrive in and around our own homes.

It’s going to be a blast meeting this interesting lady from across the pond. Here’s Heather on LinkedIn, and here is a great post showing Heather dressed in something far different from typical farm clothes!

kristin-gorski-120.jpgKristin Gorski

Quick – who is Kristin Gorski? Give me the answer…write now!

Sorry – really bad pun. KG feeds the blog called Write Now is Good. Kristin, in her blog home page elevator speech, sums it up this way: I’m a freelance writer and editor. “Write now is good.” is my personal blog about writing, creativity and inspiration.

Continuing to demonstrate excellent writing skills, her About page gives you a choice of the 45-second mini-bio, or the 4-5 minute Q&A (btw, Kristin, I happen to be quite a fan of the three-fold presentation of one’s message: the sound bite, the 30-45 second version, and the extended version. My feeling is that if you don’t have all three nailed, it’s going to be difficult to market yourself or your offerings). It is in her extended bio that you learn how she began her writing career with The Daily Piggy, sponsored by Boop Drink – yup, you’ll have to go there and find out yourself!

If you’re a fan of books, writing, creativity, and all things wordsmithing – Kristin’s blog is your virtual hangout!

amanda-gravel-150.jpgAmanda Gravel

Amanda’s well-named blog, Social Honeycomb, has the amusing sub-title, Between the sticky and the buzz. Amanda is a young Boston-area blogger, just out of college, and now working a career (PR) job at SHIFT Communications. Amanda is a future-thinker, as this post will most certainly attest!

Amanda’s blog is very refreshing – she’s a young, tech-savvy marketer just lettin’ it loose and having a good time blogging. But she is far from mere fluff, and the can-do spirit of helping others is what we need to see more of in this upcoming generation. Amanda, I hope you enjoy livening things up for some of us veterans – we are glad to see your initiative in joining us at the Social.

lewis-green-150.jpgLewis Green

Wikipedia removed it. But for a few glorious moments, the point was made – I deleted everything written about the word “prolific” and simply substituted Lewis’ picture.

That’s a make-believe tale. But, if you hang out around the marketing blogosphere in any way, shape or form, you’ve found Lewis Green. He writes with amazing regularity on his blog, Biz Solutions Plus. He contributes to other group blogs, such are Marketing Profs and BrandingWire. He comments on the blogs of others. He writes books also, including the recently released Lead with your Heart. Of course he’s in LinkedIn.

Lewis is on his own as a consultant now, but has quite a background in corporate marketing and PR. He is an extremely active networker and, beneath it all, has a real heart for people. His blog is an amazing collection of topics – branding, marketing, PR, personal stuff, you name it. How he keeps up the pace is beyond me…

Though Lewis and I have corresponded and collaborated extensively, we have not yet actually met face-to-face (even though he lives about 25 minutes from where I grew up in Connecticut!). He is one of the first people I plan to embrace at the Social in NYC.

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled above)

Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
David Polinchock
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Plus, a couple of additions who are breaking the alphabetical flow:
Shashi Bellamkonda
David Berkowitz

Pharma Web Branding, Part 11 – Genentech

YAYYYY!

Finally, after 10 pharmaceutical company websites ranging from acceptable to mediocre, I arrived at one that I actually LIKED the instant I arrived.

gene-home-sm.jpg

Somebody working for Genentech “gets it.”

Why did this home page get me excited? Because it has immediate emotional and aesthetic appeal. The design is not imposing, but attractive – the prominent (patient) face graphic, the pleasant color combinations, the subtle graphical design, the non-intrusive menu structure…it all just “works.”

In the graphic shown above, I captured one opened-up pull-down menu, but when you arrive at the site, the horizontalgene-nav.jpg menu bar is not open until you roll over it. You simply arrive at a captivating image, with one very cool navigational element I’ve never seen implemented quite this way before – a little box with 3 crucial interest areas (Patients, Science, Our People). Perfect.

When you click on the main categories in the horizontal nav bar, a very nice Flash-based graphic (with more great photos!) replaces the big graphical field, and the sub-menu navigation is easy and intuitive. Once you get into the sub-menus, the graphical design theme maintains its attractive simplicity, and you get into more robust paragraphs of text. Yet the use of white space is strikingly well done.

The patient graphic on the home page changes each time you go to the site, and there is a link to a patient story – lots of patient stories (eleven, to be precise)! Each of these is well-designed and implemented – you get a quick summary, then the opportunity to run a video of the story. Beautifully done.

gene-story-sm.jpg

What else to say? A+. Every other pharma company can learn from this site. Well done, Genentech – you’ve raised the bar!

Prior website reviews (from my pharma Impactiviti blog):

Wyeth

GSK

Pfizer

J&J

Novartis

Sanofi-Aventis

Abbott

BMS

AstraZeneca

Merck

Blogger Socialites: F Troop (Facchini, Falls, Farmery)

In our continuing series profiling the registrants for the upcoming Blogger Social (April 4-6, NYC), we now reach the “F” Troop (if you don’t understand the reference to “F Troop”, be thankful you’re younger than some of us)!

gianandrea-150.jpgGianandrea Facchini

Gianandrea, one of our Italian bloggers, runs the Bizandbuzz blog (great name!), which touches on a wide range of marketing topics – bringing, of course, a European flair to the exercise! He recently launched a new venture called Buzz Detector, described thusly – Buzz Detector is the first service company with a dream: to become a place where ideas and projects are nurtured by passion. I like this little self-description on the site: he worked in advertising and media agencies  since 1990 and then declared his independence day in May 2006 (well, you preceded me by a month on that front, G!)

He’s been blogging since 2006, and is the only contributor from Italy to the Age of Conversation book.

Another Italian I cannot wait to meet at the event, Valeria Maltoni,  mentions her comrade Gianandrea in this post. By and large, Italian folks know how to socialize, so it will be a blast to welcome Gianandrea at the Social!

jasonfalls-150.jpgJason Falls

As of this writing, Jason is looking forward to another social event (SXSW), because he feels that networking is such a great part of his effectiveness. His blog is called Social Media Explorer – it’s not too tough to figure out what he writes about, is it? Here, in this post, he talks about an interesting venture – Kentucky’s Rupp Arena has a blog run by an intern, who also Twitters – apparently, this social media presence by a facility truly rocks!

Here are some Flickr pix of Jason.

This bio page gives a great overview of Jason, who does his marketing/PR/blogging work out of the delightful state of Kentucky. The agency he works with is heavy into the spirits industry (esp. Maker’s Mark), so at the Social, he’s going to be the go-to guy for bar advice!

anna-farmery-150.jpgAnna Farmery

Anna writes at The Engaging Brand (another great name!) blog, which will have been occupying its spot in the blogosphere for just about a year when we gather for the Social. Anna is a business coach and speaker, and this bio page gives a very full description of all things Anna.

This extract is probably the best summary:

The Engaging Brand works with both companies and individuals on various areas of engagement

  • How social media can boost your bottom line
  • How to attract and retain talent
  • How to develop the leadership capability within your company
  • How to create a strategy that both delivers results and engages the audience

Anna is popular speaker on areas such as social media, personal and employer branding, and leadership. She is an energetic speaker, recently described as “a ball of energy and crammed pack of ideas” Anna lives and breathes Web 2.0.

Facebook? Of course. LinkedIn? Naturally. Anna will be coming to Socialize all the way from the U.K., so she will contribute to the happy cacophony of delightful accents as we mingle. And, OK, I give up – where is that background in your picture, Anna??

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled above)

Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Dagrosa, Debasieux, DeWitt, Dickman, Dunay

We’re slowly crawling through the alphabetical list of marketing bloggers who will be attending the inaugural Blogger Social (April 4-6, NYC) – today, it’s the “D” list.

terry-dagrosa.jpgTerry Dagrosa

When I first surfed over to Terry’s blog, I did a double take and assumed that I must have stray-clicked. Nope. Her blog really is called Seduction Meals, and it really is “about food + romance and the premise that everyone should learn to master one dish that is their signature dish—a Seduction Meal, to enchant and captivate that special someone in your life…”

Fact is, there are some fabulous recipes here, accompanied by some very tasty graphics! This blog can be quite seductive if you have any appreciation for fine dining (how I wish I could indulge my gastronomic appreciations without consequences!!) Here are some neat Valentine’s Day stories.

As best I can tell, Terry works at BehaviorDesign in NYC. Here is her LinkedIn profile.

You may gain a pound or two just visiting Terry’s site. Can we hire her to cater the Social??

luc-d-150.jpgLuc Debaisieux

Luc has given his blog one of my favorite names in our corner of the blogosphere: Mindblob. Of late, Luc hasn’t been updating that regularly, but when he does, you’re usually in for a great graphic or two. Most of his focus is on social media and advertising.

mindblob.jpgAlso, Luc has a great graphical avatar!

Luc works for JWT and lives in Belgium. I’ve been looking forward to meeting him ever since he started making encouraging comments on my blog many months ago. Luc also worked with Mark Goren on the great Blogger Social collage. Here’s Luc on LinkedIn. Looking forward to seeing this talented Belgian here in greater NYC!

gdewitt-150.jpgGene DeWitt

Gene runs DeWitt Media Strategies – he helps clients develop optimal media investment approaches. And so, his blog focuses on various media issues, including broadcast TV, blogging, and more.

Gene’s a NYC guy, located right at Rockefeller Plaza. Here is his bio, including a list of the many impressive companies he’s advised.

mdickman_150.jpgMatt Dickman

How to summarize Matt? Here are the words that immediately come to mind: prolific-smart-social media-blogging-geek. If you want to surf on the leading edge of the social media world, put Techno//Marketer (the name of Matt’s blog) at the very top of your bookmarks.

Matt podcasts, vidcasts, Twitters, Flickrs, Slideshares – he is a true marketing and technology guru. One of the things I like about Matt is that he just jumps right in and does this stuff – if he’s going to investigate some new gizmo, you’re going to see it on the blog. Here is a link to his personal site, which I just found for the first time, with links to some of his (very nice) photography work.

But he’s more than just a social media geek. Matt has the mind of a marketer, and his posts are meaty. He recently took on a new role as Director, Digital Marketing for Fleishman-Hillard (here’s the full LinkedIn profile), so he is now more deeply involved in the PR world. Like many of us gathering at the Social, Matt has strong feeling about new approaches – this little post sums it up succinctly. Matt’s a true networker, and I can’t wait to finally meet him in early April!

paul_dunay.jpgPaul Dunay

Here is how Paul describes himself on his blog (called Buzz Marketing for Technology): Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. Paul currently is a Director of Global Field and Interactive Marketing for BearingPoint. Dunay holds an Executive Education degree from MIT in Strategy and Innovation and a Bachelor of Science degree in marketing and computer science from Ithaca College. The postings on this site are my own and don’t necessarily represent BearingPoint’s positions, strategies or opinions.

Here’s the money quote from a recent post of Paul’s, entitled “There is no ‘Campaign’ in Social Media: The bottom line: If you want to go Social, it takes time, content and a strategy to measure success (read the whole article – well worth your 2 minutes).

Doing a little Google background, I found this Wikio page with a bunch of links regarding Paul, who appears to be very active in podcasting. Paul also has an eponymous URL, with a nice, neat presentation of all things Paul Dunay (including articles, social media platform entries like LinkedIn, etc.) Paul is well-published and has a boatload of marketing experience – he will add a lot to the discussions at the Social!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled above)

Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Collier, Colt

Are you one of the conversational visionaries who will be attending the inaugural Blogger Social (April 4-6, NYC)? Well, you’ll be in great company. Today, just a couple profiles – Mack “25″ Collier and Saul Colt.

mack-collier-150.jpgMack Collier

Mack is the orginator and maintainer of the Viral Garden’s Top 25 Marketing blogs, a weekly scorecard of which blogs are getting the most traffic. I confess to a bit of “25 envy,” but since I’m not really a full-time marketer and mega-prolific blogger – hey, I have to settle for re-runs of “24″!

On his blog bio, we find the following: Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix. Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Nettwerk Music. And you can see on the sidebar all the places where Mack will speak next, including SXSW and more.

Much of Mack’s blog focuses on…well, blogging, so it’s a great hub for all things blogging/social media. If you want some Mack on Facebook or LinkedIn, you can view him there. Here’s a quick interview of him also, using the title “Social Media Consultant” (I like that!) We look forward to seeing him here in the great Northeast!

saulcolt-150.jpgSaul Colt

Saul is one of those mousy, unassuming, quiet types – a happy-to-be-in-the-background humble native of Toronto. Painfully shy about his inadequacies, he nonetheless describes himself as the Smartest Man in the World on the masthead of his blog, followed by this description: Saul Colt is in all of us…..he inspires great things from people of all walks of life including people in correctional facilities. Called a Marketing Genius by many, Saul Colt is a modest man who just happens to be the Smartest Man in the World and quite possibly your guilty pleasure!

Hmmm…definitely a marketer!

Saul’s posts are all over the map, with a very personal and informal touch, which makes for entertaining reading. Saul works at FreshBooks, an online invoicing and time tracking service for freelancers and service providers – sounds quite interesting, actually. His LinkedIn profile gives his title there as Head of Magic – that’s a first! Sounds like his co-workers enjoy him as well. Saul will be a fun addition to our April gathering!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled above)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: The “Master” post

bloggersocial.jpgI’ve had a request to provide a single link to the Blogger Socialite series of posts – this is it!

The series is now complete – whew! There is a shorter, “official” set of bios (suitable for easy printing) here – the “bootleg” Blogger Socialite set will also be in print-able format shortly (thanks, Jennifer Berk!)

So, here we go…

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled here)

Mack Collier
Saul Colt (these two are profiled here)

Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay (these five are profiled here)

Gianandrea Facchini
Jason Falls
Anna Farmery (these three are profiled here)

Mark Goren
Heather Gorringe
Kristin Gorski
Amanda Gravel
Lewis Green (these five are profiled here)

Vahe Habeshian
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard (these six are profiled here)

Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera (these five are profiled here)

Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Valeria Maltoni (these five are profiled here)

Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan (these five are profiled here)

Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt (these four are profiled here)

Rita Perea
David Polinchock
Marilyn Pratt (these three are profiled here)

Jane Quigley
Arun Rajagopal
Connie Reece
David Reich (these four are profiled here)

Susan Reynolds
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg (these six are profiled here)

Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera (these four are profiled here)

Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad (these four are profiled here)

Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall (these four are profiled here)

Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff (these four are profiled here)

Blogger Socialites: Bloomberg, Brunelle, Chatfield, Clifford

A whole bunch of collaborative bloggers will be attending the inaugural Blogger Social (April 4-6, NYC), and to try to help us get to know one another a bit before we get there, I’m trying to sketch out some quick profiles of each registrant. Today, we have some serious variety in the B’s and C’s!

toby-diva-150.jpgToby Bloomberg

The Marketing Diva. That’s Toby. And if you haven’t met her yet, you’re in for a treat! I had the privilege of sipping some Cabernet with Toby and a handful of other bloggers some months back in Manhattan, and it was a delight to meet the diva behind Diva Marketing Blog. There are some geographical concentrations of marketing bloggers here in the U.S. (NYC area, Chicago area, Iowa), but Toby (originally from Boston) flies the Southeastern contingent flag from metro Atlanta.

Toby has been blogging since 2004, so she is a true blogging veteran. Here are some of her reflections, asking where all those early business bloggers are? Her posts are varied, but always thoughtful. She posts on women’s issues, but in her words, “Although “Diva” is definitely a woman’s thing, “Divo” men are most kindly welcome!” You go to some bloggers for a quick snack. When you want a complete dinner, you visit the Diva.

Toby heads up the eponymous Bloomberg Marketing, where social media is blended with marketing strategy. More on Toby? Check LinkedIn. And here is an interview with Toby from last year (printed, or link to the podcast). We look forward to welcoming Toby back to the Northeast!

tim-brunelle-150.jpgTim Brunelle

With a title like Useful Lunacy, you have to figure that Tim’s blog is going to be intriguing. And his blog is an interesting mix of posts focusing on creativity, advertising, music (Tim’s a drummer, with a degree in jazz). He teaches for MCAD (Minneapolis College of Art and Design, which I’d never heard of before), and some of his posts are directed at his students in their creative pursuits. From Minnesota, he is playing a foundational role in the launch of a new agency, Hello Viking.

Here is Tim’s full resume. And LinkedIn, of course. He did a bunch of work on the VW account (Drivers Wanted).

I have a feeling that conversations with Tim in April will be wide-ranging and fascinating!

katie-chatfield-150.jpgKatie Chatfield

I couldn’t come up with a better summary for Katie that what she wrote on her amusingly-named “Get Shouty” Blog:

    What’s going on here?This blog is a celebration of: being passionately wrong; being fearlessly right; allowing authenticity to shine; the fold over funny; and, above all, the power of not taking yourself too seriously.By day I’m the digital director of the communications strategy company bellamyhayden.In all the moments in between I try to feed my insatiable curiosity about everything and not get too shouty about it all.All my friends and colleagues lives are much quieter now that I have this blog. They thank you for giving me attention, as the incidence of ’hey, did you know….” has significantly reduced in the year that I have been publishing. Sometimes they do wonder about my imaginary friends though….

    Please comment, feel free to disagree, and please don’t mistake passion for conviction- I’m usually trying to argue something out with myself – you are most welcome to join in.

The “posts of Chatfield” tend to be punchy, high impact, and often fun (here’s a striking sample). Tasty marketing nuggets here, that often defy easy categorization.

This digital evangelist from the land down under is coming a long way for the Social! Here is her LinkedIn profile, and we definitely need a better-resolution picture of this blogger – we’ll get it done in April!

director-tom-150.jpgThomas Clifford

I’ve come to really appreciate “Director Tom,” with whom I had a wonderful visit back in December in Connecticut. Tom is a prolific blogger and participant in various social media platforms. He is all about creativity, conversation, marketing, and especially film.

Tom produces corporate videos with Moving Pictures, a central Connecticut firm. Tom has quite an interesting background…as with Tim Brunelle (above), Tom started out in music before finding his creative niche in film and marketing. I wonder if we might be able to arrange an impromptu jam session at the Social?

Tom is very active on LinkedIn, using the Question/Answer forum effectively to increase his visibility. Want to know more about using digital media to tell your story? Then head on over to the Director Tom blog and drink it in. Can’t want to see Tom again in April!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled here)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford (these four are profiled above)

Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Berk, Berkowitz, Bhargava, Bird

In the lead-up to this year’s Blogger Social (April 4-6, NYC), I’m attempting to gather brief “snapshots” of all the 75-odd registered bloggers. For this post, we’ll introduce Jennifer Berk, Rohit Bhargava, and Susan Bird.

jennifer-berk.jpgJennifer Berk

Jennifer describes herself on her blog this way: My name is Jennifer Berk, and I’m an alum of MIT (math/computer science, minor in economics) currently working for Amplify Public Affairs in Washington, DC, as an Internet Strategist…whatever my job title, my goal is use technology to improve communication, both between members of my team and between my clients and their audiences.

She has provided a more extensive page of her background and interests, which includes rock-climbing (back in the day, I used to enjoy rappelling myself). Her blog will be a year old by the time we reach the Blogger Social – while not updated very often, it does have the very interesting title of Information Squid!

LinkedIn has more Jennifer info (as does Twitter and Facebook)

david-berkowitz-150.jpgDavid Berkowitz

Inside the Marketers Studio is David’s blog, and it can best be described as “meaty.” This guy thinks. I particularly enjoyed his caveat-laced review of Joseph Jaffe’s recent book – it was all caveats! There is good variety in David’s writing, and a nice personal tone as well.

His self description is this: David Berkowitz is Director of Emerging Media & Client Strategy for 360i, the search-centric digital marketing agency. He helps 360i’s leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 175 articles published to date.

Then his bio rattles on about his various other contributions and honors, but ends with a great money quote:

He’s just getting warmed up. Love it!

David is recently married, and if you want a pictorial overview of his life, there it is on Flickr! You can also find him on LinkedIn and Twitter.
rohit_150px.jpgRohit Bhargava

Rohit’s Influential Marketing Blog has the subtitle, Reflections on creating compelling, marketing, advertising, and PR strategy. The site is a cornucopia of social media commentary and advertising stuff – you could immerse yourself here and not come up for air for a long time! I enjoyed his thoughts on Scott Adams and the Dilbert blog – how the blog wasn’t meeting Adams’ expectations.

rohit-book_thumbnail.gifHe is a Senior VP of Digital Strategy and Marketing at Ogilvy. Like Jennifer Berk (above), Rohit is from the Washington DC area.

Rohit has a book coming out this spring, entitled Personality not Included. Will it be available in time for book signings at the Blogger Social?

Rohit can be found on Facebook and LinkedIn as well.

susan_bird.jpgSusan Bird

Susan is a born communicator – though I’ve never met here, I’ve appreciated how regularly she “pings” via e-mail, so I look forward to finally getting eye-to-eye at the Social. Her ever-updated blog, Smart Talk on Conversation, is, not surprisingly, all about conversation and the use of words. The layout of the blog is quite pleasant, visually. This recent post on changing words by altering one letter is quite amusing!

Here is someone who really likes Susan’s conversation tools (available on her website). I hope she brings some samples to the Blogger Social…

This overview page has a lot more “birdsong” (Sorry, Susan, couldn’t resist) – she does a lot of corporate speaking engagements/workshops (note to Susan – anything for pharma??). Here’s a bit on her company, Wf360. You can even hear Susan as she did a radio broadcast on the topic I is for Intercourse: The ABCs of Authentic Conversation for Companies. Looking forward to conversations in April!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck (these three are profiled here)

Jennifer Berk
Rohit Bhargava
Susan Bird (these three are profiled above)

Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Pharma Web Branding, Part 10 – Merck

Perusing through the home page design of major pharma companies, today I arrived at Merck.com. First impression – visual overload! Lots of links and sections, not much white space, and the overall sense that it was going to be serious “work” to find what I needed here – or even to know what it is I need.

merck-home-sm.jpg

Of course, that’s a common problem with these big corporate sites, but the compulsion to toss everything into an up-front visual salad is, in my opinion, a fundamental mistake in interface design. Initial impression matters, and in the first few seconds, I, as a visitor, should somehow gain a connection to the company. Here, I just feel overwhelmed.

Merck does open up with a theme “Where patients come first”, which is actually better than some of the taglines that I’ve seen on other sites. However, there is a visual discrepancy that is just wrong – the most prominent graphic panel, top/center, has the headline “How patients come first at Merck” – but then the accompanying graphic is of healthcare professionals! If you’re going to talk about patients, reinforce that message with a visual focused on patients! (note: when you first come on the site, the panel is a little slide show making a few different points – reasonably effective, but the graphic above is where it “lands”)

As with the AstraZeneca site reviewed last time, this site is artificially constrained to accommodate least-common-denominator small-resolution screens. Sigh. The inevitable crowding effect, and the smallish font size, make the experience less pleasing.

Once you get past the home page and start navigating through the site, it’s pretty much big-pharma-info-overload-as-usual – tons of links, sections, and details, with navigation elements at the top, bottom, left, and right. That’s a lot of choices to make!

What distinguishes Merck? From this site, I simply don’t know. Yes, a website exists partially as in information repository. But, at the very top-level, it should immediately tell me about the company – make me feel something important. There should be a single, distinguishing message. I don’t see it here.

Prior website reviews, from my (pharma-oriented) Impactiviti blog:

Wyeth

GSK

Pfizer

J&J

Novartis

Sanofi-Aventis

Abbott

BMS

AstraZeneca

Do you ooVoo??

I was hit with a flurry of invitations in the last two weeks to “ooVoo” – which I resisted initially, as I sometimes feel overloaded with all the new collaborative/on-line toys.

Then I got a more personalized invite from one of my favorite local bloggers, C.B. Whittemore. And it hit me – a free service to enable on-line video conferencing – including free calls and chat? And even though C.B. is only 25 minutes away, how fun would it be to just have a quick on-line talk including live video feed?

steve-w-oovoo.jpgSo I bought a webcam (Logitech Pro 9000 – pretty sweet, includes audio), downloaded ooVoo, and voila! – instant ooVooing.

Just finished up a quick session with Cam Beck (who types faster than I talk), and I see that a number of other bloggers have already begun ooVooing. But I’m thinking about more than just social fun – now that video uploads are so simple, how am I going to employ this for business?

What are some of your ideas?

Blogger Socialites: Bailey, Barrett, Beck, Bellamkonda

In the lead-up to this year’s Blogger Social (April 4-6, NYC), I’m attempting to gather brief “snapshots” of all the 75-odd registered bloggers. Last time, we looked at the “A” list. Let’s take a look at some of the “B” friends we’ll befriend.

bailey.jpgMatthew Bailey

Matt is the main man over at SiteLogic Marketing blog. Here is the official summary of the company: SiteLogic was founded by Matt Bailey, who has been in the search marketing industry since 1996. As early as then, he was evaluating websites based on brand protection and ROI. Matt started speaking in the late 1990′s at Bed and Breakfast seminars, teaching website marketing and search engine optimization.

Matt’s blog is coming up on its 2nd anniversary. He covers a lot of topics touching on web marketing, including optimization, design, and trends. The posts are meaty and practical, and the tone is professional. Good use of white space. I love this post about Analytics according to Captain Kirk.

This link has some good background bio on Matt. If you’re looking for site optimization services, he’s your guy!

ryan-b.jpgRyan Barrett

First thing to understand is that Ryan is a female, not a male (I have one son named Ryan, and how easy it is to make assumptions!). Ryan is a copywriter at a Boston ad agency, and her blog, Cheap Thrills, is her personal site. The posts are wide-ranging – politics, social media, personal, Boston stuff, you name it! Love colorful design? – check out these eye-grabbing quilts!

It appears that Ryan is a Red Sox fan and that definitely scores extra points in my book!

Here are 8 random things about Ryan – will we find anyone at the Blogger Social who has longer fingers??

cam-beck-150.jpgCam Beck

I’ve been looking forward for many months to meeting Cam. We’ve corresponded via e-mail often, and I know I’m going to like this guy. Cam, along with 2 co-authors, runs the Chaos Scenario blog. If you’re feeling challenged by geek-speak and on-line acronyms, Cam just posted a great little piece on Net Lingo. The blog focuses on branding and marketing issues.

Cam works for Click Here, a geekreative group in Texas helping companies use technology in their branding. My suspicion is that Cam does not root for either the NY Giants or the NY Yankees, but we can confirm that at the Blogger Social!

Cam is a former Marine (or is it true that there are no former Marines?), a Boy Scout leader, and a contributer to Marketing Profs Daily Fix (sample). He sums up his business philosophy thusly:

  1. In order to deliver effective customer service, you must first become a servant to your customers.
  2. To become an effective servant to your customers, you must first admire and respect them.
  3. Respect for others requires you put their needs before your own.
  4. Every experience is a learning opportunity.

Cam’t get enough? Here’s a LinkedIn profile. Looking forward to some Lone Star fellowship come April!

shashi-profile.jpgShashi Bellamkonda

Shashi works for Network Solutions and has been blogging for several years. He lives and works in the DC area, and enjoys creating posts with pictures, videos, and interviews of various people in the tech and social media industry (including this little piece on Jennifer Berk, another of the registered attendees).

Shashi is an internet addict, and he describes his professional life thusly: Product Innovator – totally plugged in to technology consumer products strategy and marketing. Expertise in communities, using Social media tools, Optimizing the message to the new media. Responsible for the strategic planning, execution and management of the mobile web products, Website tools for small business, Search , Analytics and Internet Advertising. website traffic strategies and Social Media Optimization. 

LinkedIn? Of course! Twitter? Naturally. Shashi is going to be “talking tech” come Blogger Social!

Here’s the full list of Blogger Social registered attendees:

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano (these four are profiled here)

Matthew Bailey
Ryan Barrett
Cam Beck
Shashi Bellamkonda (these four are profiled above)

Jennifer Berk
Rohit Bhargava
Susan Bird
Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites: Anderson, Andrlik, Arauz, Armano

In the lead-up to this year’s Blogger Social (April 4-6, NYC), I’m attempting to gather brief “snapshots” of all the 75-odd registered bloggers. Hopefully, this will give me/us a head start on socializing with many new friends. Today, in our alphabetical pursuit of blogger profiling, the “A” team…

lijitps8.pngTara Anderson

Tara works for a small tech outfit called Lijit, which provides search tools and stats for bloggers (you can get a Lijit Wijit at the site for your blog, if you are so inclined). Tara’s blog focuses mostly on life at Lijit, and it’s a great way for a small-ish start up tech company to get exposure. The tone of Tara’s blog is casual and personal, which seems to reflect the culture of the company. Lijit is located in Colorado, so Tara is coming a long ways to get to the Blogger Social!

This is how Tara is described on the Lijit site: Tara Anderson, Community Catalyst – Tara’s been a public school teacher, restaurant manager, stand-up comedienne, massage therapist, and is now in charge of evangelizing Lijit, which she does with aplomb. Tara spends her days reaching out to new and potential Lijit users, as well as generally finding ways to grow the Lijit community and get our message out there. She’s comfortable striking up a conversation with anyone, anywhere, anytime (unlike the rest of the folks here), but is still nerdy enough to represent.

And what does Big Brother Google tell us about Tara? Well, this and this! Can’t wait to meet this lively blogger!

todd-and.jpgTodd Andrlik

Todd is the creator of the Power 150 (recently acquired by Advertising Age), a regularly updated listing of the most popular marketing blogs. His blog, ToddAnd Marketing and Media, is a treasure trove of marketing, advertising, PR, and blogging stuff. The layout is pleasant, with good use of graphics and white space, and Todd’s blogging interests are wide-ranging, so this is a good site for a broad overview of topics and links.

Todd directs marketing and PR for a construction firm and has also consulted with many others on marketing and PR issues. He and his (art teacher) wife have a silky Terrier, Wrigley, which may also indicate a certain sports team bias.

More Todd? Sure. Here’s a LinkedIn profile, and an on-line interview posted by Geoff Livingston.

mike-arauz-150.jpgMike Arauz

Here is how Mike describes himself on his blog:
Mike Arauz is interested in Media, Marketing, Technology, Photography, Film, Food, and Politics. This site is a place for you to discover the things that Mike thinks are interesting enough to pass on. Mike is a strategist, a futurologist, a digital anthropologist, at Undercurrent, and lives in Red Hook, Brooklyn.

And that’s exactly true…the blog is a “Mike mirror,” and the topics range from marketing to Barack Obama to social networking and lots more. Here is Mike’s LinkedIn profile (nice profile photo, btw), and a collection of very cool Flickr photos (here is a favorite of mine).

The Undercurrent website has an intriguing company self-description. Not quite sure what they do, exactly, but clearly, it’ll be interesting talking to Mike about it! And when you visit Mike’s website, you’ll note one of the “grittiest” header graphics that you’ve ever seen on a blog!

armano-150.jpgDavid Armano

David is well-known in the blogger community for his tasteful blog, Logic + Emotion. David is an idea guy, and he specializes in very cool graphics, especially with overlapping circles. He is VP of Experience Design with a firm called Critical Mass, and his blog is heavily weighted toward marketing/design/blogging/business. Here is a recent post summarizing why he still blogs, after 2 years.

Courtesy of Google, we can find out about David’s Italian background, engage in Twitter talk (if that’s your thing), and get the full LinkedIn profile. But mostly, we can look forward to some great conversations in April with a very creative fellow!

Here is his personal website. I make numerous business trips to Chicago, and since he is in that area, I need to stop being lazy and set up a lunch meeting with him…

<—–>

Here are the other registered attendees. I’ll try to do a couple more in the next day or so…
Matthew Bailey
Ryan Barrett
Cam Beck
Jennifer Berk
Rohit Bhargava
Susan Bird
Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

Blogger Socialites – Summaries and Snippets

The first Blogger Social is a little over a month away, and I’m looking forward to meeting a bunch of new people. Now I don’t know about you, but I always feel a little intimidated in new settings, particularly unstructured social groups (yes, some of you have told me I don’t act like it, but that’s only because this introvert has been forced out of his shell over many years). So I thought I’d engage in a little on-line research about each one of the registered attendees, so I won’t feel quite socuriousgeorge_sm2.jpg clueless when we’re all together. And, well, I’m…Curious.

Want to come along? It’ll be an ongoing series between now and early April, and hopefully, I’ll get through the whole list.

Tomorrow, the “A-Team” – Tara Anderson, Todd Andrlik, Mike Arauz, and David Armano.

Tara Anderson
Todd Andrlik
Mike Arauz
David Armano
Matthew Bailey
Ryan Barrett
Cam Beck
Jennifer Berk
Rohit Bhargava
Susan Bird
Toby Bloomberg
Tim Brunelle
Katie Chatfield
Thomas Clifford
Mack Collier
Saul Colt
Terry Dagrosa
Luc Debaisieux
Gene DeWitt
Matt Dickman
Paul Dunay
Gianandrea Facchini
Jason Falls
Anna Farmery
Mark Goren
Heather Gorringe
Kristin Gorski
Lewis Green
Ann Handley
Gavin Heaton
Kris Hoet
Kevin Horne
Sean Howard
Joseph Jaffe
Ryan Karpeles
CK
Chris Kieff
Joe Kutchera
Jennifer Laycock
CeCe Lee
Geoff Livingston
Lori Magno
Sean Maher
Valeria Maltoni
Caroline McCarthy
Matthew McDonald
Paul McEnany
Tim McHale
Drew McLellan
Doug Meacham
Virginia Miracle
Scott Monty
Darryl Ohrt
Rita Perea
Marilyn Pratt
Jane Quigley
Arun Rajagopal
Connie Reece
David Reich
Marianne Richmond
Cathleen Rittereiser
Steve Roesler
John Rosen
Roberta Rosenberg
Mike Sansone
Linda Sherman
Nathan Snell
Paul Soldera
Marshall Sponder
Terry Starbucker
Seni Thomas
Tangerine Toad
Jonathan Trenn
Mario Vellandi
Greg Verdino
Neil Vineberg
John Wall
Debbie Weil
Tamar Weinberg
CB Whittemore
Kaitlyn Wilkins
Steve Woodruff

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