About StickyFigure

We are StickyFigure - our role is to strategize with you about your company, messages, ideas, or presentations, and figure out how to make them stick.

We are a consultancy that provides creative branding, identity, and market strategy services. We examine your existing marketing approach, then tease out the distinguishing elements that set you apart. Quickly. To rightly position your business within your competitive landscape, we help you define and design your message to make maximum impact.

We specialize in helping small and mid-sized businesses who are seeking to make greater impact in their marketplace, but do not have the internal resources to brand themselves effectively. We also team up with other branding/marketing organizations that need to “borrow” some creativity.

StickyFigure is a division of Impactiviti LLC, and is led by Steve Woodruff, who led sales, marketing, and business development efforts for two decades in the healthcare field before launching Impactiviti. Steve is an unusual hybrid of conceptualizer, strategist, branding guru, analyst, wordsmith, semi-techie, and all-around nice guy. Except when there’s bad coffee or lousy wine.

Steve also writes as a contributor at the Small Business Branding blog, and has been interviewed as an industry expert by TheStreet.com. Steve created and launched the Marketing Bloggers Portal (a portal with feeds from over 100 marketing blogs) and headed up the collaborative BrandingWire blog with 11 co-consipirators. He also contributed chapters to two collaborative book-writing ventures (Age of Conversation; Not Quite What I Was Planning).

Steve serves in a volunteer capacity as VP Communications for a local chapter of the ASTD (American Society of Training and Development).

The “other division” of Impactiviti focuses on consulting for pharmaceutical sales training.

Contact: stevew(at)stickyfigure.com, 973-947-7429.