ROS – Return on SOBCon
February 26, 2013 3 Comments
I’ll be Chicago again this May to attend my fourth SOBCon conference. If you haven’t gone before, and if you’re a high-quality, collaborative, smart, pay-it-forward person, I hope you’ll join us.
Why the italics above? Because that’s what I think about when I contemplate SOBCon. The incredible people I’ve met – people who’ve become long-term friends and collaborators.
- Lisa Petrilli – with whom I co-launched LeadershipChat after we met at SOBCon and began our years of brainstorming and collaborating. She is a dear friend.
- Sean McGinnis – with whom I had lunch and immediately built a deep bond that continues to this day.
- Justin McCullough – a spur-of-the-moment branding discussion (including Drew McLellan) during a SOBCon social gathering led to valuable ongoing back-and-forth over recent years.
- Carol Roth - who greeted me with a bright smile at the evening event kicking off the meeting and has remained a valued colleague ever since (& congrats on the big news this week, Carol!)
- Anthony Iannarino – a rock of friendship and encouragement since the day we met in the room at SOBCon several years back.
Yes, the content and discussions at SOBCon are valuable. But what stands out to me is the people who come together to learn, and grow, and challenge one another. People I now interact with on a regular basis, such as Lisa Diomede, Becky McCray, Sheila Scarborough, Shashi Bellamkonda, Amber Cleveland, Molly Cantrell-Kraig, Marla Schulman, Justin Levy, Darrell DeRochier, Phil Gerbyshak, Liz Marshall, Sarah Robinson, Brian Moran, Jesse Petersen, Chris Brogan, Jon Swanson, Alli Worthington, Angela Maiers, Lou Imbriano, Judy Martin, Geoff Livingston, Tim Sanders, Darrell Derochier, Fred McClimans, Danielle Smith, Chris Garrett … and undoubtedly others I’m failing to bring to mind at the moment.
You want return on investment? Just look a the list above. All high-quality, collaborative, smart, pay-it-forward people.
SOBCon is not merely a conference. It’s like a family of networking professionals. If you’ve not had a chance to go – put it on your calendar!