What do you need? Ask Steve!
December 19, 2012
Bill Graham said of the Grateful Dead, “They’re not the best at what they do, they’re the only ones that do what they do.”
Do you want the ultimate job security? Role Your Own.
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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!
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December 17, 2012
Prediction: in 10 years, a lot of terms we use now will have reached their expiration date:
e- i-
Computers Smartphones Tablets Devices
Digital On-line Internet Big Data
Websites Twitter Facebook Texting
Social Media Networking Blogging Social Business
Don’t get too caught up in the first- and second-generation labels we now use. They’re all parts of a much larger movement:
>> Connectedness <<
Life and business – people and information and things – data and intelligent systems – all will be digitally connected. Grasp that big picture and all the bits and pieces make sense.
Image: FreeDigitalPhotos.net
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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!
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December 13, 2012 4 Comments
Do you want your customers to be dazed and confused? All you have to do is cloak your message in a blizzard of buzzwords.
Obviously, I don’t recommend that. We all want to reside in the memory box of our (potential) clients. More words = more fog.
Instead, use simple, clear words.
See what I mean in this one-minute video:
It’s always tempting to adopt the impressive-sounding biz language that buzzes around us like a pack of mosquitoes. Swat them away and use clarity of speech if you want to have a memorable impact!
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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!
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December 10, 2012 3 Comments
We live in a world of information overload and 24/7 distraction. How will you break through and be memorable with all of that competition (let alone your business competition!)?
With clarity. Specifically, by having a narrow focus and avoiding the temptation of 50-shades-of-grey marketing.
See what I mean in this one-minute video:
Maybe you do two or three different things to generate revenue? That’s fine – but go to market with your lead message. Don’t position yourself as a forgettable jack of all trades. Be clear and memorable, get in front of potential clients who value your primary offering, then mention b., c., and d. Buy the way into your client’s mind and presence with a narrowly-focused message, then “by the way…” your other capabilities afterward.
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Is your professional direction and message CLEAR? Hire Steve Woodruff for Clarity Therapy!
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