Branding the Flag
September 20, 2012 10 Comments
I’m going to really step in it today, but a (political/branding) discussion with strong feelings is already brewing, and maybe we can attempt to have a reasonable conversation about it.
Think with me for a few minutes.
Yesterday, on the Barack Obama twitter feed, the following tweet appeared, with a link leading to the image shown below:
My immediate reaction was one of being offended, a sentiment shared by many others, judging from the on-line reaction. This is hardly, of course, the first time that the American flag has been artistically altered in some fashion. However, the immediate message that this graphic sent to me was that we Americans are to be united under Mr. Obama. The replacement of the 50 stars and the 13 stripes (representing people and states united under a Constitution), seemed jarring and presumptuous. If a big Romney R were in the upper left corner, I’d feel the same way. From a branding perspective, should it not be obvious that this approach would offend many who feel a deep reverence for the American flag? How would people in the Armed Services feel about seeing this rendition?
You. Just. Don’t. Do. That. Or so it seemed to me on the gut reaction level.
But that’s my reaction. And I’m interested to know how others feel. I’m going to encourage you to add your comment, but here are the ground rules:
1. In one sentence, describe your gut emotional reaction to this graphic and approach, in one of three ways: Offensive, Neutral, Positive.
2. In that same sentence or perhaps one other, explain why you feel that way.
On this blog, we talk a lot about branding, and a lot about condensed and vivid messaging. Political campaigns are all about that. I’d like to know how others respond to altered flag imagery.
DO NOT go off on a political rampage about Romney, Obama, Bush, Iraq, the deficit, Putin, Ayn Rand, or whatever – those arguments are raging everywhere and this blog isn’t the place for it. Don’t go on a bashing rampage about “the other” political party. I’ll delete such comments. Let’s keep it to a discussion of this one issue about use of American flag imagery in this particular instance. If you have longer-form thoughts about artistic use of flag imagery in general, you might want to have that discussion on your own blog. Agreed?