Crowd-Sourcing Some Clarity
July 10, 2012 2 Comments
I’m on a mission – a crowd-sourced mission.
I want to find the companies with the most exquisitely clear positioning and messaging out there. Companies that really nail it with simple, vivid words and imagery (and stories).
I’m not looking for companies that stand out because of great customer service over the long haul, or amazingly efficient supply-chain strategies, etc. Nor am I seeking to highlight mega-organizations that have blanketed the airwaves with their brand.
These elements can be vital to success, of course; but I’m looking for clear and compelling messaging that truly reflects what the company is about. Small or mid-sized companies. Micro-businesses or consultants. People who can’t spend a bazillion dollars on a marketing campaign, and so have to employ the art of focus and clarity.
What do I mean? Here’s an example (PrimeGenesis). Note how precisely they’ve defined their niche, how simple their core messages are, and how practically and clearly it is all reinforced. THAT’s what I’m talking about! There are 9,999,999 things these folks don’t do. There’s one thing they do. It’s their space, their specialty, their message.
Who impresses you? Please “nominate” them in the comments. I’m sure they’ll appreciate the mention; and if I see a company that I think is outstandingly clear, I’ll gladly highlight them in a blog post. We need to congratulate the people that do this well, and learn from their examples!
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