Who Are Your Influencers?
January 5, 2012 12 Comments
Yesterday – as I have done regularly in the past – I had a question about one of my business approaches. I was able to reach out to a handful of trusted advisers – quality people like Tom Martin, Jay Baer, Greg Hartle, Tom Clifford, and others – and immediately get very valuable feedback. They’re part of my brain trust (which also includes many women, by the way – wonderful collaborators like Lisa Petrilli, Meghan Biro, Jane Chin, Jeanne Male, and more).
These are people that help me get smarter and gain clarity. Friends with whom there is a history of shared perspectives and collaboration. Friends. And they all know the door swings both ways.
You’re undoubtedly a smart person. But you’re much smarter with a brain trust – an inner circle of informal advisers who are not mere avatars or Klout superstars. These are the influencers that matter.
You can use social networks to build an audience. That has value. But where is your greatest value going to be? That’s right – the handful of fellow travelers who are on the same path as you, picking you up when you stumble and sharing the vistas together.
Who are your influencers? And who counts you as a valued friend and collaborator? Build your inner circle and the rest will take care of itself. Trust me on this one.
Hire Steve Woodruff if your identity and message need clarity (Brand Therapy)
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