Twitter Chats and Cocktail Parties
December 9, 2011 8 Comments
Probably my LEAST favorite social setting is a crowded, noisy, unstructured gathering. Such as a big cocktail party.
Speak before 1,000 people? No problem. Mill around in a crowd, flitting from person to person? I’ll do it if I must – like going to the dentist. My fondest hope in large gatherings is to find one or two like-minded souls, and a quiet corner in which to REALLY talk. The small-talk socializing to get to that point is pretty much a means to an end.
And that’s how I view Twitter chats, the on-line equivalent to cocktail parties.
In her recent e-book (The Introvert’s Guide to Success in Business and Leadership), my LeadershipChat co-host, Lisa Petrilli, describes how our friendship was deepened in just such a social setting. In fact, it was the meeting that week of two like-minded introverts that eventually led to the launch of LeadershipChat.
In the 14 months of co-leading LeadershipChats, I have come to realize that we, as participants, need to have a pretty modest expectation of the one-hour event itself. We’re dealing with the exchange of ideas in 140 characters (a real difficulty for semantics, qualifications, and complex ideas)! And, as in any cocktail party, there’s a lot of superficial chatter happening – even attempts to draw attention to oneself for the purpose of generating retweets. How human…
As for Lisa and me, our goals go way beyond the Tuesday 8-9 pm (ET) time slot. We want to create an environment where new connections are made, business (and personal) relationships are established, and ways of thinking (both old and new) are challenged and hashed out. A lot of that isn’t really going to happen, in-depth, during the hour. That’s where we’re mingling, kicking off dialogue, engaging in sidebars. The real valued outcome is the building of a community that rolls up its sleeves and collaborates during the other 167 hours of the week.
Or, as Kneale Mann often puts it toward the end of a chat, “now book a call with one or two people you’ve met here.” Right on.
Yes, I know that the sheer volume, and at times superficiality (@ZombieChatter BRILLIANT!! RT BillyBromide To lead, first you must live…) , of the tweetstream during a chat can be bothersome – just like it is in a cocktail party. But let’s keep our eye on the ball, and seek to encourage the development of a community of thinkers and doers.
To that end, I have one suggestion for LeadershipChat participants, that may further the dialogue and the learning. Just as Lisa and I write pre-chat posts giving our perspectives in the days before each chat, so I’d encourage any of you to write post-Tuesday-night posts on your blogs (or Facebook, or Google+…) that will expand on a point that is meaningful to you, or attack a deeper question, or express a disagreement with a guest host. Let’s move the dialogue to your sites, where there is more time to move into a quiet corner and really talk. Lisa and I love to comment on, and share, such LC-inspired posts.
Yes, I’m outside of my comfort zone every Tuesday from 8-9 pm. Even if it’s virtual, it’s a cocktail party. But when I consider the wonderful people I’ve had a chance to meet IRL this past year due to LeadershipChat, it’s worth the effort. Now, let’s all help the community reach its highest potential by going beyond the hour of chatter. Lead, by taking the discussion deeper!
P.S. please read Sam Fiorella’s comment below, and read the post he wrote on a very similar theme!
Hire Steve Woodruff if your identity and message need clarity (Brand Therapy)
Recent posts on Connection Agent: