Are You A Go-To?
December 6, 2011 2 Comments
“I am the go-to person/company/brand for ______________.”
Can you fill in that blank? Right now – off the tip of your tongue?
As a consultant, or brand, or business, this is your most important, distilled message. Because if you can’t state it, how can you expect your clients (actual and potential) to know it?
Define yourself. Own your professional real estate. I mean – you do want customers to go-to you, right?
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Hire Steve Woodruff if your identity and message need clarity (Brand Therapy)
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About Steve Woodruff
It’s even better than an elevator speech. It’s your elevator WORD.
Precisely. It’s your “before the elevator door closes” summary!