Social Media: Trees and Forest
August 19, 2011 1 Comment
The forest is ubiquitous digital networks.
Social media “stuff” is actually a subset of this much larger technological and cultural movement.
If you want to clearly see what the future is – step away from the trees, and think about the forest. Or, to change the analogy, don’t just focus on the boats – look at where the river current is heading.
Every person, and increasingly, every thing will be a node. What that leads to as far as communication is fascinating to consider. We’re still in the training wheels stage, folks.
Things make a lot more sense when you see the inevitable, inexorable direction of trend currents (as opposed to current trends).
I’ll be painting more of this picture at the Social Media Masters event in NYC next month, if you care to joint me for some forest-gazing!
(Photo: Lake Placid NY from Whiteface Mountain)
Hire Steve Woodruff if your identity and message need clarity (personal or company Brand Therapy)
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