Rejoice in Inefficiency!

…if you’re an entrepreneur, that is. Because therein lies opportunity.

During a brand therapy breakfast today with a friend (who is between jobs), we talked about the particulars of his marketplace, and why the current  sales process was so prone to failure.

Huge and growing client need. Available (tech) solutions that can only get better. And a sales success rate that is appalling. It all adds up to gross inefficiency – and amazing opportunity if he can come up with a way to bridge the gap.

Millions of dollars are sitting there for the person who can crack that nut. And no-one on either the client or the provider side can likely catalyze this particular change. The problem needs a creative entrepreneur. Not to create a new product. But to re-imagine the process into a win-win.

This guy knows enough from both client and provider perspective – and has enough industry contacts – that he could potentially pull something off. How about you, in your industry?

Yes, we live in a time when jobs are being lost. But I guarantee you that whatever industry you are involved with is rife with inefficiencies. And 99.5% of the people will only moan about them, without the imagination and initiative to find a creative solution.

Inefficiency = Opportunity.

The 0.5% who rejoice in inefficiency have the chance to win. Be in that group!

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