May 5, 2011 16 Comments
When you’re involved in social networking, you can’t escape the emphasis on numbers. Especially if you yourself are a marketer, where traditional thinking is all about reach, and you feel the inward pressure to have more readers, more subscribers, more connections, and higher scores.
I’ve been blogging for nearly 5 years, and it’s only been recently that I’ve begun to extract myself from the tentacles of this tidal force.
More isn’t necessarily bad. And, if your business model is based on reach (selling more books, affiliate links on a well-read blog, gaining speaking gigs, etc.) then greater numbers can equal bigger business.
But for most of us, attaining a mass audience is unrealistic. That means a feeling of inferiority at times, and various attempts at boosting numbers through techniques from the gurus.
Perhaps it’s time to question the core assumption, in your case and mine. Is it really all about numbers?
Or is the most important goal to gather high-quality people into a supportive tribe, and who can help co-create new business opportunities?
That actually takes real flesh-and-blood work – caring, interacting, networking – rather than link-gathering. You might not be in the upper echelon of number-boasters, but you will discover the real power of social networks.
Quality and quantity aren’t mutually exclusive, but I tend to think most of us are going to be better off concentrating on depth, not numbers.
Free yourself from attracting the masses and you just might attract the people who really matter. To you.