Revolution – Now!

The Beatles put it this way when talking about revolution:

You say you want a revolution
Well, you know
We all want to change the world
You tell me that it’s evolution
Well, you know
We all want to change the world
But when you talk about destruction
Don’t you know that you can count me out
Don’t you know it’s gonna be all right
all right, all right

Sorry, but you really don’t want to count yourself out of The Now Revolution. Jay Baer and Amber Naslund have done us a service by writing an excellent volume on how social networking is impacting business. Instead of the usual summary review of content (you can find that all over the place), I’m going to give a video recap of the highlights for me, then just extract some juicy quotes so that you’ll be enticed to buy this book. Because you most probably should!

“This book is about a business culture that has changed more in the past 3 years than in the prior 30 and what you must do as a consequence of that change.” (p. ix)

“Real-time business…is almost entirely a public spectacle. There are no insignificant transactions any longer.” (p. xiii)

“Adopting social media and real-time business means a shift in mind-set.” (p. 11)

“Hire first for a fit with your company culture and values, with an eye toward those who have a passion for their work. Skills are much easier to teach than mind-set.” (p. 27)

“There’s a point at which we’re going to stop talking about social media and online communications as a specialty…and instead start viewing it for what it really is: a series of pipes, tubes, tools, and media that can help us communicate more relevantly and urgently with customers.” (p. 53)

I only have two thumbs. If I could clone one of them, then I’d give The Now Revolution three thumbs up!

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

3 Responses to Revolution – Now!

  1. Pingback: Tweets that mention Revolution – Now! « Connection Agent -- Topsy.com

  2. Jeanne Male says:

    Thanks for the sneak peek, Steve!

    Loved this quote because I’ve been beating this drum since the early 90′s:
    “Hire first for a fit with your company culture and values, with an eye toward those who have a passion for their work. Skills are much easier to teach than mind-set.” (p. 27)

    I ordered the book a couple of days ago and I’m even more enthused to read it after your review.

  3. Steve –

    Thanks for this. I’m really happy to have your perspective as someone who uses the potential of social, but who lives and works in a big biz world (most especially regulated ones at times). So I’m glad to have your take on it and I know that you’d give it to us straight either way.

    Thank you so much for reading, for supporting, and for sharing your take with your readers. Looking forward to seeing you next month in Austin.

    Best,
    Amber

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