The Pace of Success

All of my marketing instincts perpetually whisper in my ear – “go wide, go loud, build big!” Create an audience. Reach as many as fast as you can.

Yet everything I’ve learned whispers in the other ear – “go deep, go slow, build quality!” Create a tribe. Build a vision and a direction that will reach plenty of people over time.

I’m slowly learning to decrease the volume on the first, and listen more closely to the second. Remind me if I forget. Subduing old instincts that are constantly reinforced by our marketplace is not so easy!

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

One Response to The Pace of Success

  1. Steve G says:

    Steve –

    I was preparing for LeadershipChat# tonight and reread some of your past posts during the process. Somehow I missed this one (I am an avid visitor to Connection Agent) – The Pace Of Success. I absolutely love the “picture” you painted for us to think about (or better yet, act upon!)

    You sum it up so well – Subduing old instincts that are constantly reinforced by our marketplace is not so easy!

    Thanks Steve for the insight

    SPGonz

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