Wanted: Find. Not Search.

Search engines (esp. Google) are ubiquitous. Search is critical to any communications strategy. But there’s one major problem with it.

We want Find. Search is just the means to the end.

If there is a person, a resource, a piece of information, a product out there, it’s a marvelous thing that now we can often get to it via search functions. But search isn’t what we want. We want the target we’re after. As some have put it, people don’t want a 3/4 inch drill – they want a hole (I would actually disagree – they don’t just want the hole, they want to hang a picture!).

What if a trusted resource could FIND what we want, and deliver it to our doorstep? Saving you the time and effort of searching, vetting, evaluating, downloading, ordering, whatever? Wouldn’t that provide tremendous value in many cases, in a world increasingly drowning in “seachable” assets?

Furthermore, what if that trusted resource was you? What if you were the go-to person who found what was needed and made it easier for others to get on with their real work?

You know what you might have then? A business. Think about it…

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