Three Network Realities Nobody’s Going to Stop
June 21, 2010 2 Comments
For companies being “disrupted” by the new networked communications culture we’re entering, it can all seem like a major threat.
It’s an opportunity. Better still, it’s a fountain of opportunities – if you look forward and not backward.
Pandora’s box is wide open, and we’re in the midst of a revolution. Continual disintermediation. Unlimited self-expression. Bottom-up community-building. Personal control.
This is not just social media. It’s the tide of technology driving point-to-point, peer-to-peer, person-to-person real-time access.
Here are the three realities to embrace, which will shape the way we do business:
1. Connecting opens up new opportunities
2. Collaboration creates bigger pies
3. Communities (co-operations) will become the new corporation
It’s time to stop thinking about “companies,” and to realize that the new, more organic, more human and evolving structure will be the networked organization, in whatever form(s) that takes.
I, for one, welcome it!
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