The Post-Conference Re-cap Template
May 2, 2010 13 Comments
Having just returned from SOBCon in Chicago, I have been contemplating my post-conference summary blog post. Along with dozens of other attendees.
I’ll get it done tomorrow (update: here it is). But it occurred to me that perhaps some have never yet been exposed to a “Best Practices” document for a post-conference re-cap. So, as a public service, I hereby provide this template.
(this is where you summarize what a wonderful time you had. The words fabulous and awesome are nearly mandatory – no blog posts are written re-capping mediocre or idiotic events, lest you look stupid for attending. Words like “life-changing” should only be used sparingly – maybe once a year – lest you lose credibility among fellow bloggers)
(here, you write glowing thanks to the hosts/sponsors/organizers of the event. For instance, for SOBCon, you call Terry Starbucker extraordinarily smart and you praise Liz Strauss‘ unparalleled community-building skills)
(to show that you were actually paying attention at least part of the time, you now turn to the content, picking out a few gems that really impacted you, while mentioning the speakers’ names as well (e.g., Steve Farber), hoping they’ll link back to you or at least leave a comment. It’s highly recommended that you mention one actionable point that you are going to immediately work on this week)
(the fashionable geek paragraph – all about the Macs, iPhones, Foursquare check-ins, iPads, and how Amber Naslund rocked out in a Radian6 tiara)
(optional – in order to make non-attendees jealous, tell folks about the wonderful venue, the scenic host city, the delicious food, the astonishing parties, etc. Be sure to mention that you had very little sleep at least one night because you were carousing with Jason Falls or a similar famous blogging maven.)
[insert gratuitous picture of cityscape, ripped off using Google Images. Optional - add picture later of some name-brand bloggers at your tables, all pretending to pay rapt attention to some 18-year old entrepreneur boasting about his page views]
(this is where you include the obligatory “Chris Brogan is a social media rockstar!” paragraph)
(mention here your regrets that you didn’t get to meet so-and-so, which gives you a chance to name-drop anyway and hope for better link love. It’s always popular to pat a few other special people on the back, such as the Lucretia Pruitt giving you a sidelong smile, or Julie Roads sharing her breakfast sushi with you. Express your, like, TOTAL determination to attend next year)
(sum up by repeating a whole bunch of stuff from the earlier paragraphs, employing words appropriate to your marketplace – for instance, for agency folks, talk about how you’re going to leverage actionable insight to enhance customer value)
(close by quoting some funny line that only “insiders” at the conference will understand, and include a random link to something or other)
See, now that wasn’t so hard, was it?