What Are We Doing…Really?
April 24, 2010 4 Comments
Relationship marketing. E-mail marketing. Web promotion. eCommerce. Social Media. CRM. WOM/Viral marketing. Add your own set of blah-blahs and a few etc.’s, plus mix in a healthy dose of all the TRADITIONAL marketing terms.
What are we doing, really? When you boil all that stuff down to its essence, aren’t we, at core, building beneficial connections? Or perhaps more broadly – building beneficial relationships to serve customers and grow business. Isn’t every company worth its salt supposed to be doing just that?
Maybe that’s the business we’re all in. These terms are all the threads. Building connections and relationships is the tapestry.
And maybe businesses will be quicker to adopt all this stuff if we present it as essence first, and all the details as holistic means to the end.
Just a thought.
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…if only I’d seen your thoughts before I wrote this: http://ariwriter.com/why-social-media-is-a-stupid-term-and-how-you-can-help/
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Great thought. It really does place the focus where it belongs. Often it’s channel, content and maybe a little essence.
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