100 Proof

Almost every alcoholic beverage has its place. I say almost, because there is still lite beer, and wine coolers. But you get the point.

Sometimes a glass of wine is right. Sometimes a summer ale, or a hearty porter. A nice bourbon on ice with a friend out on the deck is delightful.

The analogy can only be carried so far, but various forms of social networks are of varying strengths, and for various purposes. As much as I enjoy and use the general platforms (Facebook, Twitter, LinkedIn, etc.), much of the frustration is that overall, they end up being somewhere between 3-8 proof. Weak and watered down by sheer numbers, and wildly varying quality.

Yes, there are 100 proof people scattered throughout, but what if you had a whole bunch of them together in a closer, more organic network? Pay-it-forward professionals. Proven performers. Ethical, authentic people who want to work together to do business in new and creative ways.

Distilled, 100 proof trust agents.

Think of the possibilities. It’s an intoxicating vision. And if we get together this year, let’s sit down over coffee (or wine, or….well, not lite beer) and blue-sky this together… (and if you’re going to be at SOBCon 2010 in a couple weeks, well, let’s brainstorm in Chicago!)

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

One Response to 100 Proof

  1. Jeanne Male says:

    Proof

    -In concept theory: capable of being useful.
    -In logic: proof procedure.
    -In alcohol: strength.

    -In people: 100 proof trust agents …pay-it-forward professionals. Proven performers. Ethical, authentic people who want to work together to do business in new and creative ways.
    -An explosive mixture that cannot be contained…TNT:
    Transformative
    Network of
    Trust

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