Letting Go

We grow up and live surrounded by “stuff” that becomes familiar. People, things, methods, media – they enter into our comfort zone of default assumptions and, at times, we don’t really want to let them go.

They’re comfortable. They’re known. And, they’re potentially deadly to business growth.

It was certainly hard for some people to let go the notion of riding horses to get from Point A to Point B – but you couldn’t tweak horses into performance that matched the newfangled automobiles. It was time to let go.

It’s hard for marketers to give up the notion of one-way communication – but in an interconnected world where people can now selectively listen, and freely publish and interact, it’s time to let go.

Many of us work in structures called corporations. It’s familiar, and these structures evolved to fill a purpose. But does that structure allow us to optimize our abilities, maximize our time investment, and earn what we’re worth? Should we think of company structures as some kind of inescapable default – or can we let go of the familiar and create new business approaches?

The creative architects will win. Those who can look back and resurrect what worked better. Those who can look around and replace what doesn’t work well with something superior. And especially, those who can look forward and not only let go of the current defaults, but create whole new ways to unleash their talents, and those of their teams and tribes.

Restless, questioning energy will blaze new trails. If we’re prepared to let go of the old ones.

I want to spend the rest of my days letting go. And creating. And unleashing. How about you?

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

7 Responses to Letting Go

  1. Jeanne Male says:

    Great points addressing our personal growth as well as our nation’s ability to stay competitive. From work-life flex to product and service innovation: “letting go, creating and unleashing” are essential!

  2. Pingback: Impactiviti Daily 040910 « Impactiviti blog

  3. Good point! It would be really great to deliver this message to the right people

  4. Pingback: Just Click It: April 9, 2010: iPad, iAd, Poetics, Building Trust Online | uber.la

  5. Joseph Ruiz says:

    I really like this new direction you are pursuing. If you are willing I would love to connect and chat about this. Typically I am in NJ a few times a month. Thanks for the thought provoking posts.
    Joe

  6. Pingback: Impactiviti Daily 041210 « Impactiviti blog

  7. Pingback: The _____ and the Restless « StickyFigure

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