Each and Recently

The old marketing model emphasized “reach and frequency.”

Try to expose your message to as many as possible, as often as possible. A certain percentage will respond.

It’s a numbers game. And, it de-personalizes your audience. They’re a target. A demographic. Occupiers of a business funnel.

Been there. Done that.

Instead, let’s think in terms of “each and recently.” There is a growing pool of people who rely on you for information, connections, and services. They become customers, friends, collaborators, and, in a wonderful way, the most effective sales force you could possibly have.

Touch each of them. Make sure, as their names come to mind, that you’ve somehow touched them recently. And don’t worry a whole lot about the reach and frequency numbers game.

They’ll do that for you.

————-

Subscribe to the StickyFigure blog

Twitter: @swoodruff

Connect with Steve Woodruff

About these ads

About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

2 Responses to Each and Recently

  1. Brett Duncan says:

    I freakin’ love this. That’s pretty much all I can say about that.

    bd
    @bdunc1

  2. Pingback: Impactiviti Daily 031510 « Impactiviti blog

Follow

Get every new post delivered to your Inbox.

Join 152 other followers

%d bloggers like this: