Building your Small Business

So, you have (or are starting) a small business. Now the big challenges are: How do I do this right? and, How do I get noticed?

Here’s a collection of posts I’ve put up over time, based on my experience. Since they are scattered over various venues, I decided to pull them together. Maybe they’ll be of some help:

Getting started

- 10 Lessons Learned Starting a Business

- How I Became a Consultant

Determining your focus

- What’s the Point?

- I’m Pursuing Niche Domination

- Who Needs You?

Personal Branding

- You – Projected

- Personal Branding: What’s your Value-Add?


- Don’t Make a Name for Yourself

- Product: Winner. Name: Loser

Branding/Marketing your business

- Do you Pass the T-shirt Test?

- Laundry List Marketing

- How to be Unremarkable

Using social networking

- Do you Have an Opportunity Network?

- Getting Started with Social Networking

- The Strategic Serendipity of Social Media

- Feed People


- Telling the Company Story

- What’s in a Name?

Core principles

- Ask the Right Questions

The right people

- Picking Bad Apples

- Hiring for Virtue

Customer Service

- Eat Mor Chikin

- A Boy and his Legos

- Greetings…Done Right

The ultimate goal

- A cult following

Wanting to start your own business, but still working toward the goal? This is for you: Time. Talent. And Magic.


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Twitter: @swoodruff

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About Steve Woodruff
Steve Woodruff is a blogger, a Connection Agent, and a consultant in the pharma/healthcare industry. He specializes in helping people and companies make mutually beneficial connections.

4 Responses to Building your Small Business

  1. Pingback: Impactiviti Daily 121409 « Impactiviti blog

  2. This is a very, very useful list of resources, Steve. Thanks!

  3. Absolutely amazing blog post.

    I love visiting your blog due to the knowledge and expertise that is being shared on here.

    Mark McCulloch

  4. Dennis Snow says:


    Love the list – especially your posts about customer service. If you’re interested, check out an article I wrote titled, “Wow Your Customers – Three Keys for Delivering Great Customer Service,” at the following link:

    You have a great blog, Steve!



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