September 21, 2009 2 Comments
Everyone wants impressive, attention-getting ads – something to rivet eyeballs and cut through the clutter of sensory overload.
Just be careful there’s more to it than just making a striking impression of some sort.
Crop circles get people’s attention. But when they come across them, here’s what they’re left with:
- Why is it here?
- Who is responsible?
- Crops? What crops?
If people are asking those questions at the end of even a “great” ad, then you’ve just plowed under a lot of money. Creativity isn’t necessarily the same as effectiveness. Because you’re there to provide crops, not run rings around your audience…
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