Everyone’s an Influencer
July 17, 2009 6 Comments
True – as far as it goes. But what do we say about everyone else?
The same thing.
Yes, someone with a big network and large reach has outsized potential influence because of the audience size. But the person just getting started on Twitter may be a friend of the CEO of the company you will be working at next. That blogger with a relatively modest following may have a cousin who will be President of the United States in 12 years.
And that’s one of the wonderful “soft” returns on Networked Communications. There is serendipity involved. Unpredictable and unanticipated connections happen.
Example: someone who had recently connected with me on Twitter, and with whom I had had little or no direct contact, knew that I was involved in pharma, and when someone from a biotech company approached her with a need, she thought of me and made the connection. Which resulted in a consulting engagement. She was an influencer, even with the most tenuous of connections. And, as regularly happens, we’re now in more regular contact.
Everyone’s an influencer. Including you.
But wait, there’s more…!
As I sit here early on this Friday morning, I look forward to a lunchtime tweetup with some of my networking partners-in-crime here in the North Jersey area. This is our fourth monthly meeting, an event that just started because someone (I think Aimee Evans) said, “We should all meet up!” So we did. And now, as I look forward to a backyard cookout and hangout time with these folks, I don’t really think of them so much as “influencers” any more. They’re colleagues, interesting professionals, moving along the continuum from avatars to initial acquaintances to budding friends. Yes, we may well be able to bring influence to bear to help each other in coming days…I would expect so. But there will be bright eyes, warm hugs, and encouraging words. There will be stories told and laughter shared. And that’s plenty good enough influence no matter what anybody’s network “reach” may be. (Update: picture of the NJ gang below)
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