Your Bullet Points, My Kevlar
May 12, 2009 6 Comments
I’m in a break between sessions at the Society of Pharmaceutical and Biotech Trainers Conference, and I’m going to rant. Join me.
I just witnessed, once again, a blizzard of bullet points. A presentation that appeared to have, as its goal, accomplishing a systematic walk-through of logically connected concepts and words – a projected Table of Contents of Information Impartation.
In other words, a typical Powerpoint session.
Presenters – your job is not to transmit a glorified Morse code of bullet dots and text dashes. You need to make it your purpose to:
Engage - get my attention immediately and show me right off what you have that is important for me.
Inspire - touch my emotions with a story that I can relate to.
Impart - drive home the one or two truly key concepts that need to be remembered and acted upon.
Motivate - move me to action.
Envision a pyramid. See that top 5%, that peak? That’s what you want to get to – some new conviction, some new action, some change. In your first few minutes, convince me WHY I need to change. Show me where I am, why that is not the best place to be, and where I need to go. Show me how to change, how to take action, and tell me about yourself and others who have begun that journey. Give me tangible steps to begin, and reasons to hope for success.
Always return to that pinnacle, that What’s the Point?, and how I can move across that gap from where I am to where I should be. Give me some other parts of the pyramid if you must, but in the first 10 minutes, fill my mind and heart with that peak. Paint me a picuture with stories, warn me about dangers, convince me to take action, show me how.
But don’t just shoot bullets – I have Kevlar on. Don’t walk me through a projected thought map until and unless you have won my judgment and my heart-assent that THIS MATTERS.
That is all. Except for whatever you’d like to add in the comments – rant away with me!