Why I Follow…Kirsten Wright

For today’s FollowFriday recommendation, I return to the West Coast to spotlight another person I’ve never met, but certainly exchanged plenty of messages with – Kirsten Wright (@kirstenwright).
Kirsten has recently ventured out on her own as a freelancer; you can find her at Wright Creativity. I had no trouble discerning many months ago that she [...]

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R.I.P. iPhone

The music played on. The purveyor of said music, however, was mortally wounded.
My iPhone was a regular companion on trips to the gym. Not that I’d do much surfing or calling when working out, but the iPod music aspect was a nice-to-have. On rare occasions, the iPhone would slip out of the gym shorts pocket [...]

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Why I Follow…Craig DeLarge

Once again, we come to a Friday on Twitter, and once again, I abstain from making a de-contextualized (is that a word??) list of recommended followers in favor of simply putting the spotlight on one.
Today – fellow pharma social media guy Craig DeLarge (@cadelarge on Twitter).
Thus far, it is rare to find people within pharma [...]

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Getting Started: Social Networking

It can be a little bit intimidating for many folks, getting started with social networking. What’s a blog? How can I use LinkedIn? Should I be on Facebook? Does Twitter matter? How do I start?
Every active networker had to just…start…at some point. Maybe we can make things a little easier.
Here is a free e-book(let) download [...]

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Crossing the Threshold of Easy

For years, I read about Skype, and enjoyed the concept, though I didn’t use it. Didn’t have the need for free point-to-point Voice-over-IP, given my calling patterns and calling plans. It meant a little bit of trouble – hooking up a mic/headset, calling through my computer – not hard, but it was a few steps [...]

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Why I Follow…Paul Chaney

For today’s FollowFriday recommendation, I present the Social Media Handyman – Paul Chaney (@pchaney on Twitter).
Why? Because Paul embodies what social networking is all about. He’s helpful. He shares generously. He’s human. And he’s a lot of fun to talk to when his voice is about gone in a Texas hat shop!
Paul’s a regular guy. [...]

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Your Bullet Points, My Kevlar

I’m in a break between sessions at the Society of Pharmaceutical and Biotech Trainers Conference, and I’m going to rant. Join me.
I just witnessed, once again, a blizzard of bullet points. A presentation that appeared to have, as its goal, accomplishing a systematic walk-through of logically connected concepts and words – a projected Table of [...]

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Why I Follow…Jane Chin

This week, my Twitter “#FollowFriday” spotlight moves again to the West Coast, focusing on my professional colleague (and friend) Jane Chin.
I knew Jane pre-Twitter, as we both worked in the pharmaceutical training/education arena. For a long time, I respected Jane at a distance, not really knowing her as a person but liking the good, entrepreneurial [...]

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Improving FollowFriday, week 2

Apparently last week’s post on Improving Follow Friday struck a nerve, because it was my most-read post – ever – on this blog! Given the amount of people participating, perhaps we should call this Follow Friday 2.0.
The point: let’s get away from 140-character lists of names, and just focus on one person you recommend, with [...]

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Crowdsourcing a Social Network “Starter” Primer

Next week, I’ll be leading 2 sessions on professional networking at an annual conference for pharma trainers. One workshop will be on Building your own Opportunity Network, based on the principles outlined in this MarketingProfs Daily Fix post.
And, I fully intend to eat my own dogfood, about having a community to help!
As a follow-up to [...]

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Why I Follow…Becky Carroll

Fellow blogger Becky Carroll (Customers Rock! blog) and I found each other in blogosphere through a mutual attachment to…Ravenswood Winery. I praised their marketing approach on my blog, she wrote about a great customer experience there, and we “met” virtually cross-country. Since that time, we’ve exchanged numerous messages, collaborated onprojects, pursued business opportunities…and finally actually [...]

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