Church Advertising FAIL
March 21, 2009 5 Comments
Saw this advertising effort on the street this morning and did a double take.
It’s odd enough for a church to promote itself on a trash can. But to toss out the throwaway tagline: There’s a place for you? Perhaps they could have added: Drop-ins welcome!
Consider that a waste of the advertising budget. Or maybe I’m just not being very creative. What tagline might you put on, say, a Dumpster? (add your suggestions in the Comments!)
About Steve Woodruff
Steve,
Perhaps they were sponsoring it as a Sin Repository?
How about … “we’ll help you get rid of what’s holding you back!” or “trash what’s not working for you and make and start over clean.” or “real life lessons and real relationships – without all the garbage!”
Steve, I saw this and groaned – what were they thinking? Then I read the responses and laughed out loud “sin repository’” – ROFL. A trash can is an excellent place to advertise greener living but big oops from the church on this one, although they do win the award for out of the dump thinking!
If their target for the congregation is people who are homeless or spend a lot of time on the streets it’s perfect.
If their congregation is suburbs families, then they wasted their money.
We have to look at who they want to reach
Dr. Wright
The Wright Place TV Show
http://wrightplacetv.com/stimulus
http://www.twitter.com/drwright1
Maybe something like “We recycle more than trash.” Or perhaps “Your trash is still one Man’s treasure.”
Or maybe even “If you think this place is a dump . . . ” (j/k)