Five in the Morning 020309

Geoff Livingston over at the Buzz Bin has some meaty thoughts about personal branding vs “team social media” within a larger company. This is a valuable discussion. Personal branding for a solo entrepreneur is one thing, but how do we approach putting a “face” on an organization when interacting with the world at large? Just for the fun of it, here’s a mega-post with a bunch of recent links touching on personal branding, from David Petherick.

Mario Sundar is on a tear on his personal blog. First, Using social media to help your friends find a job (this is a real passion of mine). Then, Perfectionism ain’t Bliss -  just do it and don’t worry about making it perfect. And finally, some lists of Twitter worthies to follow. Mario, for those who don’t yet follow him, is LinkedIn’s chief blogger; he also maintains his own personal blog.

Image Recognition Software/Service – from TechCrunch blog. This is a big deal, actually. There are so many images now published on-line, a huge challenge is going to be finding/sorting/identifying/filtering. Here is one company (Milabra) that’s making a run at it, and their solution sounds very promising.

It’s easy to just listen to the voices that you already agree with. We also need to consider other points of view, lest we become infected with group-think, or an inflated sense of self-importance. This muse/rant by Kevin Palmer is a needed corrective as we consider the place of social media in the world. Guest post is found on Social Media Explorer blog – it must be good, because I rarely point to the same blog 2 days in a row (nice job, Jason Falls)!

Downturn. We’re in it. From the NY Times Small Business Toolkit section – Lessons Learned from Hard Times Past. There’s a surprise quote in there…

PLUS – What Happened to your Nose? The latest from Ann Handley‘s A N N A R C H Y blog. If you’re not subscribing to this wonderful treasure of muses and amusements, you should be (Ann – the Zamboni reference is a stroke of genius!)

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PLEASE NOTE: There is reason to believe that the Google/Feedburner changeover has created “issues” with RSS feeds for my blogs (and others). Here are the feeds for my three blogs; if you’re a reader, would you please re-subscribe just to make sure? Thanks!

:: Subscribe to the StickyFigure blog (that’s this one!)

:: Subscribe to the Steve’s Leaves blog (that’s my personal blog – you’ll see a story from there below)

:: Subscribe to the Impactiviti blog (that’s a pharma-specific blog, for my consulting business)

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Five in the Morning 020209

PLEASE NOTE: There seems to be reason to believe that the Google/Feedburner changeover has created “issues” with RSS feeds for my blogs. Here are the feeds for my three blogs; if you’re a reader, would you please re-subscribe just to make sure? Thanks!

:: Subscribe to the StickyFigure blog (that’s this one!)

:: Subscribe to the Steve’s Leaves blog (that’s my personal blog – you’ll see a story from there below)

:: Subscribe to the Impactiviti blog (that’s a pharma-specific blog, for my consulting business)

5-penceNow, on to the show…

Your Culture is Your Brand. From Tony Hsieh, CEO of Zappos. Yes, it was written a month ago, but even in Internet time, ongoing relevance can still apply after 30 days! With the Internet connecting everyone together, companies are becoming more and more transparent whether they like it or not. An unhappy customer or a disgruntled employee can blog about bad experience with a company, and the story can spread like wildfire by email or with tools like Twitter. The good news is that the reverse is true as well. A great experience with a company can be read by millions of people almost instantaneously as well.

Gavin Heaton, the Servant of Chaos, has been churning out some thought-provoking stuff. Here’s a quick read on The Three Stages of Twitter Commitment. And, a very interesting (& longer) post on Happy to be Incomplete, which discusses a river we all must cross (esp. those of us with perfectionistic tendencies – something I know a little bit about).

Lists of 100 _____ (whatever) can be pretty imposing. But if you’re a LinkedIn user looking to use that network more effectively, this may be a gold mine for you. 100+ Smart Ways to use LinkedIn. From Scott Allen.

Are you a Twitter user, curious about why certain posts get Retweeted more than others? Here’s an interesting little study by Dan Zarrella, on The 20 Words and Phrases that will get you the most Retweets.

This is a great thought from Jason Falls, and worthy of robust discussion in the comments. What Happens when Transparency goes Wrong? There’s a lot of information about people (us) floating around out there – how will it be used??

PLUS – A Sunday rumination on Puppy Love. From Steve’s Leaves.

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Follow Steve Woodruff on Twitter

Subscribe to the StickyFigure blog

(Image credit)

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